Year 2020, Volume 22 , Issue 4, Pages 1124 - 1139 2020-12-31

Yiyecek ve İçecek Sektöründe İleri Teknoloji ve Pandemik Düzene Doğru: Yakın Gelecekte Bir Robota ‘Eline Sağlık!’ Diyebilir Miyiz?
Towards Advanced Technology and Pandemic Order in Food and Beverage Sector: Is It Possible to Say, ‘Bless Your Hands!’ to a Robot in the Near Future?

Reşad Emre ÖZGÜNEŞ [1] , Düriye BOZOK [2] , Derman KÜÇÜKALTAN [3]


Teknolojik yeniliklere uyum sağlayan, sürekli değişim gösteren ve müşteri eğilimlerine göre şekillenen sektörlerden biri de yiyecek-içecek sektörüdür. İnsanın en temel ihtiyacını karşılayan bu sektördeki ürün ve hizmetler teknolojiyle birlikte değişen yeni hayat tarzlarıyla örüntülü biçimde gelişmekte ve yeniden yapılandırılmaktadır. Hemen her alanda hızla yaygınlaşan arttırılmış gerçeklik uygulamaları, sanal zekâ ve robotlar; kimi zaman yeni bir lezzetin ortaya çıkması ve hazırlanması esnasında mutfaklarda, kimi zaman da bu lezzetlerin sunulduğu restoranlarda kullanılmaya başlanmıştır. Günümüzde vatandaşlık hakkına da sahip oldukları düşünüldüğünde robotların, gelecekte çok daha yaygın bir biçimde kullanılacağı rahatlıkla söylenebilir. Değişen eğilimler, müşteri talepleri ve pandemi süreci gibi zorunlu haller değerlendirildiğinde geleceğin restoranlarında da sanal zekâ ve insansı robotların etkin rol alacağı mutfak ve servis alanlarının ortaya çıkabileceği düşüncesi yaygınlık kazanmaktadır. Bu çalışmada; yabancı literatürdeki çalışmalar, yiyecek-içecek endüstrisindeki teknolojiye yönelik gelişmeler, IFR Uluslararası Robotik Federasyonu raporları incelenerek yiyecek- içecek endüstrisinde gelecekte yaşanacak değişimler ve bu değişimlerin birey ve toplum üzerindeki olası etkileri tartışılmıştır. Yiyecek-içecek işletmelerindeki ve mutfaklardaki yeni akımlara, pazarın beklentilerine ve teknolojiye uyum sağlama sürecinde yaşanabilecek değişimlere yönelik bu araştırmanın ilgili literatüre katkı sağlayacağı düşünülmektedir. Nitekim yabancı araştırmalar ve sektördeki gelişmeler yakın bir gelecekte robotların yiyecek-içecek sektöründe (belki pandeminin de etkisiyle post-corona sürecinde) hızla yaygınlaşmasının sürpriz olmayacağını ortaya koymaktadır.

The food and beverage industry is one of the most dynamic sectors. It adapts to technological innovations, changes constantly, and can be shaped according to customer trends. The products and services in this sector, which meet the most basic needs, are developing and restructured thanks to new lifestyles that change with technology. Augmented reality applications, artificial intelligence and robots which are rapidly spreading in almost every field have occasionally been used during the creation and preparation of a new flavor in kitchens and sometimes in restaurants where these tastes are served. Considering that they also have the right to citizenship, it can be easily said that robots will be used much more widely in the future. When the compulsory situations such as changing trends, customer demands, and pandemic are taken into consideration, the idea of the emergence of kitchens and service areas where artificial intelligence and humanoid robots will play an active role is becoming widespread. In this study, studies in foreign literature, developments in technology in the food and beverage industry, IFR (International Robotics Federation) reports are examined, and the future changes in the food and beverage industry and the possible effects of these changes on the individual and society are discussed. It is thought that this study on new trends in food and beverage businesses and kitchens, market expectations and changes that may occur in the process of adapting to technology will contribute to the relevant literature. Therefore, international research and developments in the sector reveal that it will not be a surprise for us that robots will rapidly become widespread in the food and beverage sector (perhaps in the post-corona process with the effect of the pandemic) in the near future.

  • Asif, M., Sabeel, M., Rahman, M., Khan, Z. H. (2015). Waiter Robot – Solution to Restaurant Automation. MDSRC - 2015 Proceedings, 14-15 November, 2015 Wah/Pakistan.
  • Azuma, R., Baillot, Y., Behringer, R., Feiner, S., Julier, S., MacIntyre, B. (2001). Recent advances in augmented reality. IEEE computer graphics and applications, 21.6, November/December, 3447.
  • Bader, F., & Rahimifard, S. (2020). A methodology for the selection of industrial robots in food handling. Innovative Food Science & Emerging Technologies, 1-9.
  • Bayşu, N. (1998). Atatürk, Cumhuriyet, Bilim ve Teknoloji. Erdem, 11(32), 409-438.
  • Bench-Capon, T. J., & Dunne, P. E. (2007). Argumentation in artificial intelligence. Artificial intelligence, 171(10-15), 619-641.
  • Bogue, R. (2009). The role of robots in the food industry: a review. Industrial Robot: An International Journal, 36(6), 531-536.
  • Cha, E., Forlizzi, J., & Srinivasa, S. S. (2015, March). Robots in the home: Qualitative and quantitative insights into kitchen organization. In Proceedings of the Tenth Annual ACM/IEEE International Conference on Human-Robot Interaction (pp. 319-326). ACM.
  • Chan, A. P. H., & Tung, V. W. S. (2019). Examining the effects of robotic service on brand experience: the moderating role of hotel segment. Journal of Travel & Tourism Marketing, 36(4), 458-468.
  • Cheong, A., Lau, M. W. S., Foo, E., Hedley, J., Bo, J. W. (2016). Development of a robotic waiter system. IFAC-Papers On Line 49-21. 681-686.
  • Choi, Y., Choi, M., Oh, M., & Kim, S. (2020). Service robots in hotels: understanding the service quality perceptions of human-robot interaction. Journal of Hospitality Marketing & Management, 29(6), 613-635.
  • Chua, P. Y., Ilschner, T., & Caldwell, D. G. (2003). Robotic manipulation of food products–a review. Industrial Robot: An International Journal, 30(4), 345-354.
  • Dieck, M. C. T., Jung, T. (2015). A theoretical model of mobile augmented reality acceptance in urban heritage tourism. Current Issues in Tourism, Vol. 21, No. 2, 154-174.
  • Dinan, M. (2017). The Robot Condition: Karel Čapek's RUR and Hannah Arendt on Labor, Technology, and Innovation. Perspectives on Political Science, 46(2), 108-117.
  • Fukuda, T., Nakauchi, Y., Noguchi, K., & Matsubara, T. (2005). Sequential human behavior recognition for cooking-support robots. Journal of Robotics and Mechatronics, 17(6), 717.
  • Goel, R., & Gupta, P. (2020). Robotics and industry 4.0. In A Roadmap to Industry 4.0: Smart Production, Sharp Business and Sustainable Development (pp. 157-169). Springer, Cham.
  • Hamazawa, M. (1999). Robot applications in the Japanese food industry. Industrial Robot: An International Journal, 26(4), 274-279.
  • https://www.cnbc.com/2018/11/09/the-worlds-first-ai-news-anchor-has-gone-live-in-china.html (Erişim tarihi: 12.08.2020).
  • https://www.dailymail.co.uk/sciencetech/article-6328455/Creepy-AI-humanoid-Sophia-granted-worlds-robot-VISA-embarks-world-tour.html (Erişim tarihi: 12.08.2020).
  • https://www.mirror.co.uk/news/world-news/robots-now-working-hospital-can-11335159 (Erişim tarihi: 12.08.2020).
  • https://www.forbes.com/sites/eustaciahuen/2016/10/31/the-worlds-first-home-robotic-chef-can-cook-over-100-meals/#63028f237228 (Erişim tarihi: 12.08.2020).
  • https://www.ntv.com.tr/teknoloji/finlandiyada-robot-ogretmen-ders-basiyapti,faMObgsxo0GYMMl7-LXRpg (Erişim tarihi: 12.08.2020).
  • http://www.hurriyet.com.tr/ekonomi/dunyada-bir-ilk-boyle-otel-yok-40994827 (Erişim tarihi: 12.08.2020).
  • https://www.fuzyonblog.com/2016/01/07/robot-ascilar/ (Erişim tarihi: 12.08.2020).
  • https://www.sas.com/en_us/insights/analytics/what-is-artificial-intelligence.html (Erişim tarihi: 12.08.2020).
  • https://www.ntv.com.tr/video/yasam/robot-sophia-ile-jimmy-fallondan-duygusal-duet,ZpM-KoKEWkCssizh2j_vjw (Erişim tarihi: 12.08.2020).
  • https://edition.cnn.com/style/article/sophia-robot-artificial-intelligence-smart-creativity/index.html (Erişim tarihi: 12.08.2020).
  • https://www.businessinsider.com/chinese-restaurant-robot-waiters-2016-7 (Erişim tarihi: 12.08.2020).
  • https://www.bbc.com/news/av/world-asia-30460737/china-restaurant-introduces-robot-waiters (Erişim tarihi: 12.08.2020).
  • https://www.roboticsbusinessreview.com/retail-hospitality/robot_waiters_no_tipping_please/ (Erişim tarihi: 12.08.2020).
  • https://www.straitstimes.com/asia/south-asia/restaurant-in-india-replaces-waiters-with-robots (Erişim tarihi: 12.08.2020).
  • https://ai-everything.com/en/ (Erişim Tarihi: 12.08.2020).
  • https://tr.euronews.com/2020/08/03/robot-mutfak-cal-sanlar-m-geliyor-nissan-tesla-ya-rakip-mi-oluyor-business-line Erişim Tarihi: 12.08.2020).
  • https://www.chowbotics.com/ (Erişim Tarihi: 12.08.2020).
  • https://ifr.org/downloads/press2018/Executive%20Summary%20WR%202019%20Industrial%20Robots.pdf (Erişim Tarihi: 13.08.2020).
  • https://www.bbc.com/turkce/haberler-dunya-53692902 (Erişim Tarihi: 14.08.2020).
  • https://www.cnnturk.com/turkiye/istanbulda-robot-garsonlar-ise-basladi?page=1 (Erişim Tarihi: 16.08.2020).
  • https://www.hurriyet.com.tr/teknoloji/abdde-yemek-servisi-icin-robotlar-devrede-41518142 (Erişim Tarihi: 16.08.2020).
  • https://tr.sputniknews.com/rusya/202008071042606910-moskovada-robot-ascinin-gorev-yaptigi-restoran-acildi/ (Erişim Tarihi: 16.08.2020).
  • https://tr.euronews.com/2020/06/10/bahsis-konusu-henuz-netlesmedi-hollanda-da-bir-restoranda-robot-garson-donemi (Erişim Tarihi: 16.08.2020).
  • https://learningenglish.voanews.com/a/more-demand-for-robot-cooks-in-us-restaurants/5505482.html (Erişim Tarihi: 16.08.2020).
  • https://www.foodinstitute.com/focus/robotics-necessity (Erişim Tarihi: 16.08.2020).
  • https://www.cnnturk.com/video/bilim-teknoloji/teknoloji/dunyanin-ilk-yemek-yapan-robot-sefi-geliyor (Erişim Tarihi: 19.08.2020).
  • https://www.dezeen.com/2018/05/22/mit-engineers-replace-chefs-with-machines-in-worlds-first-robotic-kitchen/ (Erişim Tarihi: 19.08.2020).
  • https://ifr.org/robot-history (Erişim Tarihi: 19.08.2020).
  • https://tr.wikipedia.org/wiki/Japon_%C4%B0%C5%9Fi (Erişim Tarihi: 20.08.2020).
  • https://ifr.org/ifr-press-releases/ (Erişim Tarihi: 20.08.2020).
  • https://www.akinrobotics.com/tr/hakkimizda (Erişim Tarihi: 20.08.2020).
  • https://www.savioke.com/hospitality-1 (Erişim Tarihi: 25.08.2020).
  • https://www.lg.com/uk/lg-magazine/tech-story/ifa-2018-your-ultimate-guide-to-lg-cloi-robots (Erişim Tarihi: 25.08.2020).
  • https://misorobotics.com/ (Erişim Tarihi: 25.08.2020).
  • https://www.bbc.com/turkce/haberler-dunya-53958825 (Erişim Tarihi: 30.08.2020).
  • https://www.cnnturk.com/teknoloji/uber-ve-hyundai-ucan-taksi-isinde-cok-ciddi (Erişim Tarihi: 30.08.2020).
  • https://www.touchrestaurantistanbul.com/ (Erişim Tarihi: 30.08.2020).
  • https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3 (Erişim Tarihi: 11.09.2020).
  • https://www.bbc.com/turkce/haberler-dunya-54075570 (Erişim Tarihi: 11.09.2020).
  • Iqbal, J., Khan, Z. H., & Khalid, A. (2017). Prospects of robotics in food industry. Food Science and Technology, 37(2), 159-165.
  • Jang, H. W., & Lee, S. B. (2020). Serving Robots: Management and Applications for Restaurant Business Sustainability. Sustainability, 12(10), 1-15.
  • Khan, Z. H., Khalid, A., & Iqbal, J. (2018). Towards realizing robotic potential in future intelligent food manufacturing systems. Innovative Food Science & Emerging Technologies.
  • Kusuda, Y. (2011). Robots at FOOMA Japan: a food machinery and technology exhibition. Industrial Robot: An International Journal, 38(6), 572-576.
  • Kysela, J., & Štorková, P. (2015). Using augmented reality as a medium for teaching history and tourism. Procedia-Social and behavioral sciences, 174, 926-931.
  • Lanfranco, A. R., Castellanos, A. E., Desai, J. P., & Meyers, W. C. (2004). Robotic surgery: a current perspective. Annals of surgery, 239(1), 14.
  • Lee, K. (2012). Augmented reality in education and training. TechTrends, 56(2), 13-21.
  • Mahalik, N. P., & Nambiar, A. N. (2010). Trends in food packaging and manufacturing systems and technology. Trends in food science & technology, 21(3), 117-128.
  • Malmaud, J., Wagner, E., Chang, N., & Murphy, K. (2014). Cooking with semantics. In Proceedings of the ACL 2014 Workshop on Semantic Parsing (pp. 33-38).
  • Masey, R. J. M., Gray, J. O., Dodd, T. J., & Caldwell, D. G. (2010). Guidelines for the design of low‐cost robots for the food industry. Industrial Robot: An International Journal.37(6), 509-517.
  • Minsky, M. (1961). Steps toward artificial intelligence. Proceedings of the IRE, 49(1), 8-30.
  • Mitaritonna, C., & Ragot, L. (2020). After Covid-19, will seasonal migrant agricultural workers in Europe be replaced by robots?. Policy brief, (2020-33).
  • Nakauchi, Y., Fukuda, T., Noguchi, K., & Matsubara, T. (2005, August). Intelligent kitchen: cooking support by LCD and mobile robot with IC-labeled objects. In Intelligent Robots and Systems, 2005.(IROS 2005). 2005 IEEE/RSJ International Conference on (pp. 1911-1916). IEEE.
  • Nayik, G. A., Muzaffar, K., & Gull, A. (2015). Robotics and food technology: a mini review. J. Nutr. Food Sci, 5(4), 1-11.
  • Nichols, E. W. (1932). On Living in a House.
  • Purnell, G. (1998). Robotic equipment in the meat industry. Meat science, 49, S297-S307.
  • Ray, C., Mondada, F., & Siegwart, R. (2008). What do people expect from robots? In Proceedings of the IEEE/RSJ 2008 international conference on intelligent robots and systems (No. LSRO-CONF-2008-049, pp. 3816-3821). IEEE Press.
  • Rusu, R. B., Gerkey, B., & Beetz, M. (2008). Robots in the kitchen: Exploiting ubiquitous sensing and actuation. Robotics and Autonomous Systems, 56(10), 844-856.
  • Sakamoto, D., Sugiura, Y., Inami, M., & Igarashi, T. (2016). Graphical instruction for home robots. Computer, 49(7), 20-25.
  • Seyitoğlu, F., & Ivanov, S. (2020). Service robots as a tool for physical distancing in tourism. Current Issues in Tourism, 1-4.
  • Sugiura, Y., Sakamoto, D., Withana, A., Inami, M., & Igarashi, T. (2010, April). Cooking with robots: designing a household system working in open environments. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 2427-2430). ACM.
  • Suprem, A., Mahalik, N., & Kim, K. (2013). A review on application of technology systems, standards and interfaces for agriculture and food sector. Computer Standards & Interfaces, 35(4), 355-364.
  • Torrey, C., Fussell, S. R., & Kiesler, S. (2008). Trying to be helpful: Social challenges for smart robots. In Workshop-Proceedings of ACM/IEEE Human-Robot Interaction Conference (HRI2008), Amsterdam (pp. 23-26).
  • Tuomi, A., Tussyadiah, I. P., & Stienmetz, J. (2020). Applications and Implications of Service Robots in Hospitality. Cornell Hospitality Quarterly, 1-16.
  • Yu, C. E. (2020). Humanlike robots as employees in the hotel industry: Thematic content analysis of online reviews. Journal of Hospitality Marketing & Management, 29(1), 22-38.
  • Zhang, X., Yang, S., Srivastava, G., Chen, M. Y., & Cheng, X. (2020). Hybridization of cognitive computing for food services. Applied Soft Computing, 89, 1-8.
Primary Language tr
Subjects Social
Journal Section Public Relations - Communication - Tourism
Authors

Orcid: 0000-0003-2311-9103
Author: Reşad Emre ÖZGÜNEŞ (Primary Author)
Institution: BALIKESİR ÜNİVERSİTESİ, TURİZM FAKÜLTESİ
Country: Turkey


Orcid: 0000-0002-3703-6918
Author: Düriye BOZOK
Institution: BALIKESİR ÜNİVERSİTESİ
Country: Turkey


Orcid: 0000-0001-7670-9567
Author: Derman KÜÇÜKALTAN
Institution: İZMİR KAVRAM MESLEK YÜKSEKOKULU
Country: Turkey


Dates

Publication Date : December 31, 2020

APA Özgüneş, R , Bozok, D , Küçükaltan, D . (2020). Yiyecek ve İçecek Sektöründe İleri Teknoloji ve Pandemik Düzene Doğru: Yakın Gelecekte Bir Robota ‘Eline Sağlık!’ Diyebilir Miyiz? . Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi , 22 (4) , 1124-1139 . DOI: 10.32709/akusosbil.797343