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The Role of Mental Well-Being in the Green Purchasing Behavior Effect of Self-Control

Year 2023, Volume: 7 Issue: 3, 1321 - 1344, 29.09.2023

Mahmut Sami İşlek , Elif Aşık

https://doi.org/10.29023/alanyaakademik.1273900

Abstract

Environmental awareness, which has started to emerge with increasing environmental problems, has also started to gain importance in marketing practices. On the other hand, this awareness is not always reflected in consumer behavior. For this reason, it is important to understand the motivations that affect consumers' green purchasing behavior. The study investigated the effect of self-control on green purchasing behavior and the moderator effect of mental well-being on that effect. The research was carried out within the scope of 401 university students studying in Eskişehir. The research model was tested on 374 participants. The analysis was conducted through SPSS and AMOS package programs. The results of the study showed that the dimension of self-discipline had a positive effect on green purchasing behavior, and the dimension of impulsivity had a negative effect. Mental well-being has been shown to have a moderator effect on self-discipline and green purchasing behavior, and no moderator effect on impulsivity and green purchasing behavior.

Keywords

Self-control Green Buying Behavior Mental Well-being

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Öz Kontrolün Yeşil Satın Alma Davranışına Etkisinde Mental İyi Oluşun Rolü

Year 2023, Volume: 7 Issue: 3, 1321 - 1344, 29.09.2023

Mahmut Sami İşlek , Elif Aşık

https://doi.org/10.29023/alanyaakademik.1273900

Abstract

Artan çevre sorunlarıyla birlikte oluşmaya başlayan çevre bilinci, pazarlama uygulamalarında da önem kazanmaya başlamıştır. Öte yandan, bu bilinç, her zaman tüketici davranışlarına yansımamaktadır. Bu nedenle tüketicilerin yeşil satın alma davranışına yönelmesinde etkili olan motivasyonların anlaşılması önemli olmaktadır. Çalışmada öz kontrolün yeşil satın alma davranışı üzerindeki etkisi ve söz konusu etkide mental iyi oluşun yordayıcı etkisi araştırılmıştır. Araştırma Eskişehir’de öğrenim gören 401 üniversite öğrencisi kapsamında gerçekleştirilmiştir. Araştırma modeli 374 katılımcı üzerinde test edilmiştir. Analizler SPSS ve AMOS paket programları aracılığıyla yapılmıştır. Araştırma sonuçları öz disiplin boyutunun yeşil satın alma davranışı üzerinde pozitif yönde anlamlı bir etkisi olduğunu ve dürtüsellik boyutunun ise negatif yönde anlamlı bir etkisi olduğunu göstermiştir. Mental iyi oluşun öz disiplin ve yeşil satın alma davranışı üzerinde yordayıcı bir etkiye sahip olduğu ve dürtüsellik ve yeşil satın alma davranışı üzerinde ise yordayıcı bir etkisi olmadığı görülmüştür.

Keywords

Öz Kontrol Yeşil Satın Alma Davranışı Mental İyi Oluş

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Details

Primary Language Turkish
Subjects Finance
Journal Section Makaleler
Authors

Mahmut Sami İşlek 0000-0001-9728-2961

Elif Aşık 0009-0000-6747-5930

Publication Date September 29, 2023
Acceptance Date July 18, 2023
Published in Issue Year 2023 Volume: 7 Issue: 3

Cite

APA İşlek, M. S., & Aşık, E. (2023). Öz Kontrolün Yeşil Satın Alma Davranışına Etkisinde Mental İyi Oluşun Rolü. Alanya Akademik Bakış, 7(3), 1321-1344. https://doi.org/10.29023/alanyaakademik.1273900