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The Role of Mental Well-Being in the Green Purchasing Behavior Effect of Self-Control

Yıl 2023, Cilt: 7 Sayı: 3, 1321 - 1344, 29.09.2023

Mahmut Sami İşlek , Elif Aşık

https://doi.org/10.29023/alanyaakademik.1273900

Öz

Environmental awareness, which has started to emerge with increasing environmental problems, has also started to gain importance in marketing practices. On the other hand, this awareness is not always reflected in consumer behavior. For this reason, it is important to understand the motivations that affect consumers' green purchasing behavior. The study investigated the effect of self-control on green purchasing behavior and the moderator effect of mental well-being on that effect. The research was carried out within the scope of 401 university students studying in Eskişehir. The research model was tested on 374 participants. The analysis was conducted through SPSS and AMOS package programs. The results of the study showed that the dimension of self-discipline had a positive effect on green purchasing behavior, and the dimension of impulsivity had a negative effect. Mental well-being has been shown to have a moderator effect on self-discipline and green purchasing behavior, and no moderator effect on impulsivity and green purchasing behavior.

Anahtar Kelimeler

Self-control Green Buying Behavior Mental Well-being

Kaynakça

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Öz Kontrolün Yeşil Satın Alma Davranışına Etkisinde Mental İyi Oluşun Rolü

Yıl 2023, Cilt: 7 Sayı: 3, 1321 - 1344, 29.09.2023

Mahmut Sami İşlek , Elif Aşık

https://doi.org/10.29023/alanyaakademik.1273900

Öz

Artan çevre sorunlarıyla birlikte oluşmaya başlayan çevre bilinci, pazarlama uygulamalarında da önem kazanmaya başlamıştır. Öte yandan, bu bilinç, her zaman tüketici davranışlarına yansımamaktadır. Bu nedenle tüketicilerin yeşil satın alma davranışına yönelmesinde etkili olan motivasyonların anlaşılması önemli olmaktadır. Çalışmada öz kontrolün yeşil satın alma davranışı üzerindeki etkisi ve söz konusu etkide mental iyi oluşun yordayıcı etkisi araştırılmıştır. Araştırma Eskişehir’de öğrenim gören 401 üniversite öğrencisi kapsamında gerçekleştirilmiştir. Araştırma modeli 374 katılımcı üzerinde test edilmiştir. Analizler SPSS ve AMOS paket programları aracılığıyla yapılmıştır. Araştırma sonuçları öz disiplin boyutunun yeşil satın alma davranışı üzerinde pozitif yönde anlamlı bir etkisi olduğunu ve dürtüsellik boyutunun ise negatif yönde anlamlı bir etkisi olduğunu göstermiştir. Mental iyi oluşun öz disiplin ve yeşil satın alma davranışı üzerinde yordayıcı bir etkiye sahip olduğu ve dürtüsellik ve yeşil satın alma davranışı üzerinde ise yordayıcı bir etkisi olmadığı görülmüştür.

Anahtar Kelimeler

Öz Kontrol Yeşil Satın Alma Davranışı Mental İyi Oluş

Kaynakça

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  • AKDOĞAN, L., & DURMAZ, Y. (2021). “Kişilik Özelliklerinin Bilinçli Tüketim Davranışı Üzerine Etkisinin İncelenmesine Yönelik Bir Çalışma”. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(2): 782-814.
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Toplam 103 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm Makaleler
Yazarlar

Mahmut Sami İşlek 0000-0001-9728-2961

Elif Aşık 0009-0000-6747-5930

Yayımlanma Tarihi 29 Eylül 2023
Kabul Tarihi 18 Temmuz 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 7 Sayı: 3

Kaynak Göster

APA İşlek, M. S., & Aşık, E. (2023). Öz Kontrolün Yeşil Satın Alma Davranışına Etkisinde Mental İyi Oluşun Rolü. Alanya Akademik Bakış, 7(3), 1321-1344. https://doi.org/10.29023/alanyaakademik.1273900