Research Article
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The Role of Lifestyle in The Intention to Choose Green Hotel

Year 2018, , 9 - 17, 15.12.2018
https://doi.org/10.18506/anemon.452584

Abstract

One of
the psychographic variables is the lifestyle is considered as a tool for
understanding and defining travel behaviour. The aim of this study is to
explain the role of lifestyle on consumers' intention to choose green hotels.
The sample of the research is 219 academicians who are reached by convenience
sampling method. Questionnaire was used for the data collection. Exploratory
factor analysis was applied to reveal the dimensions of lifestyle. The
lifestyle dimension in which the consumers are clustered is determined by
performing clustering analysis.  Simple
regression analysis was used to determine how lifestyle affected the intention
to choose green hotels. As a result of the analyses lifestyle is a variable
explaining the intention to choose green hotel behaviour.

References

  • Ahn, H. Y., & Pearce, A. R. (2013). Green luxury: A case study of two green hotels. Journal of Green Building, 8(1), 90-119.
  • Akdağ, G., Güler. O., Demirtaş, O., Dalgıç, A., & Yeşilyurt, C. (2014). Turizm ve çevre ilişkisi: türkiye’deki yeşil otellerin gözünden yeşil otelcilik uygulamalarının getirileri. İçinde: Türkiye Coğrafyacılar Derneği Uluslararası Kongresi Kitabı, 258-267.
  • Aziz, N. A., & Ariffin, A. A. (2009). Identifying the relationship between travel motivation and lifestyles among Malaysian pleasure tourists and ıts marketing implications. International Journal of Marketing Studies, 1(2), 96-106.
  • Belber, B. G. (2009). Tatil turizminde turistlerin konaklama işletmesi tercihinde kültürün etkisi. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 34, 91-116.
  • Callan, R., & Bowman, L. (2000). Selecting a hotel and determining salient quality attributes: A preliminary study of mature British travelers. International Journal of Tourism Research, 2, 97-118.
  • Chen, M. F., & Tung, P. J. (2014). Developing an extended Theory of Planned Behavior model to predictconsumers’ intention to visit green hotels. International Journal of Hospitality Management, 36: 221– 230.
  • Chen, S. J., Huang, Y. C., & Cheng, J. S. (2009). Vacation lifestyle and travel behaviour. Journal of Travel & Tourism Marketing, 26 (5-6): 494-506.
  • Chu, R. K. S., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure traveller. Tourism Management, 21: 363-377.
  • Clow, K., Garretson, J., & Kurtz, D. (1994). An exploratory study into the purchase decision process used by leisure travelers in hotel selection. Journal of Hospitality and Leisure Marketing, 4: 53-71.
  • Cobanoglu, C., Corbaci, K., Moreo, P. J., & Ekinci, Y. (2003). A Comparative study of the ımportance of hotel selection components by Turkish business travelers. International Journal of Hospitality & Tourism Administration, 4(1), 1-22.
  • Dolnicar, S. (2002). Business travellers’ hotel expectations and disappointments: A different perspective to hotel attribute importance investigation. Asia Pacific Journal of Tourism Research, 7(1), 29-35.
  • Emir, O., & Pekyaman, A. (2010). Çocuklu ailelerin otel işletmesi seçiminde etkili olan faktörler: Afyonkarahisar’da bir uygulama. Yönetim ve Ekonomi, 17(2), 159- 181.
  • Erciş, A., Ünal, S., & Can, P. (2008). Tüketicilerde yaşam tarzları ve beyaz eşya satın alma karar süreçleri açısından alt gruplara ayırmaya yönelik bir araştırma, Gazi Üniversitesi Endüstriyel Sanatlar Eğitim Fakültesi Dergisi, 22, 35-49.
  • Fraj, E., & Martinez, E. (2006). Environmental values and lifestyles as determining factors of ecological consumer behavior: an empirical analysis. Journal of Consumer Marketing, 23(3), 133-144.
  • Gonzalez, M., A., & Bello, L. (2002). The construct lifestyle in market segmentation: The behaviour of tourist consumers. European Journal of Marketing, 36 (1/2), 51-85.
  • Güneş, G. (2011). Konaklama sektöründe çevre dostu yönetimin önemi. KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi, 13 (20), 45-51.
  • Han, H., Hsu, L. T., & Sheu, C. (2010). Application of the Theory of Planned Behavior to green hotel choice: Testingtheeffect of environmental friendly activities. Tourism Management, 31, 325–334.
  • Horng, J. S., Su, S. C., & So S. I. A. (2013). Segmenting food festival visitors: Applying the theory of planned behavior and lifestyle. Journal of Convention & Event Tourism, 14(3), 193-216.
  • Hur, W., Kim, H., & Park, J. (2010). Food- and situation-specific lifestyle segmentation of kitchen appliance market. British Food Journal, 112 (3), 294-305.
  • Jones, P., & Chen, M. M. (2011). Factors determining hotel selection: Online behaviour by leisure travellers. Tourism and Hospitality Research, 11: 83 – 95.
  • Joshi, S. (2011). Green marketing: An overview. International Journal of Science, Technology and Management, 2, 36 - 41.
  • Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(3), 31-36.
  • Kline, R. B. (1998). Principles and practice ofstructual equation modelling. NewYork: The Guilford Press.
  • Lee, K. H., Scott, N., & Packer, J. (2014). Habitus and food lifestyle: In-destination activity participation of Slow Food members. Annals of Tourism Research, 48, 207–220.
  • Lee, K. H., Packer, J., & Scott, N. (2015). Travel lifestyle preferences and destination activity choices of Slow Food members and non-member. Tourism Management, 46, 1–10.
  • Lee, S. H., & Sparks, B. (2007). Cultural influences on travel lifestyle: A comparison of Korean Australians and Koreans in Korea. Tourism Management, 28(2), 505–518.
  • Lockyer, T. (2002). Business guests’ accommodation selection: the view from both sides. International Journal of Contemporary Hospitality Management, 14(6), 294-300.
  • Mesci, Z. (2014). Otellerin çevreci uygulamalarının değerlendirilmesi: yeşil yıldızlı bir otel işletmesinde örnek olay çalışması. Seyahat ve Otel İşletmeciliği Dergisi, 11(1), 90-102.
  • Millar, M., & Baloglu, S. (2008). Hotel Guests’ Perferences for Green Hotel Attributes, Hospitality Management, Paper 5.
  • Millar, M., & Mayer, K. J. (2013) A profile of travelers who are willing to stay in environmentally friendly hotel. Hospitality Review, 30(2), 90-108.
  • Mohamad, Z. Z., Arifin, T. R. T., Samsuri, A. S., & Munir, M. F. M. B. (2014). Intention to visit green hotel in Malaysia: the impact of personal traits and marketing strategy. International Journal of Business and Social Science, 5(7), 157-173.
  • Nezakati, H., Moghadas, S., Aziz, A. Y., Amidi, A., Sohrabinezhadtalemi, R., & Jusoh, Y. Y. (2015). Effect of behavioral ıntention toward choosing green hotels in Malaysia - Preliminary study, Procedia - Social and Behavioral Sciences, 172, 57 – 62.
  • Noor, M., Azila, N., Hasnizam, H., & Dileep, K. M. (2014). Exploring tourists intention to stay at green hotel: The influences of environmental attitudes and hotel attributes.The Macrotheme Review, 3 (7), 22-33.
  • Oktadiana, H., & Kurnia, A. (2011). How customers choose hotels. Binus Business Review, 2(1): 510-517.
  • Plummer, T. J. (1974). The concept and appliation of life style segmentation. Journal of Marketing, 38, 35-42.
  • Reisinger, Y., & Mavondo, F. (2004). Modeling psychographic profiles: A study of the U.S. and Australian student travel market. Journal of Hospitality & Tourism Research, 28(1), 44-65.
  • Samdin, Z., & Aziz, A. Y. (2015). Psychographics segmentation in Mulu National Park. Tourism & Enviroment, Social and Management Sciences, 15, 46-51.
  • Sarli, A., & Tat, H. H. (2011). Attracting Consumers by Finding out Their Psychographic Traits. International Journal of Fundamental Psychology & Social Sciences, 1(1), 6-10.
  • Sathish, S., & Rajamohan, A. (2012). Consumer behaviourand lifestyle marketing, ınternational journal of marketing. Financial Services & Management Research, 1(10), 152-166.
  • Schul, P., & Crompton, J. (1983). Search behaviour of international vacationers: Travelspecific lifestyle and sociodemographic variables. Journal of Travel Research, 22(2), 25-30.
  • Sohrabi, B., Vanani, R. I., Tahmasebipur, K., & Fazli, S. (2012). An exploratory analysis of hotel selection factors: A comprehensive survey of Tehran hotels. International Journal of Hospitality Management, 31, 96-106.
  • Tabachnick, B. G., & Fidell, L. S. (2013). Using multivariate statistics (sixth ed.). Boston: Pearson.
  • Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2, 53-55.
  • Tzschentke, N., Kirk, D., & Lynch, P. (2004). Reasons for Going Green in Serviced Accommodation Establishments. International Journal of Contemporary Hospitality Management, 16(2), 116-124.
  • Valeriya, N. (2017). How Travelers Choose Accommodation Online. Bachelor’s Thesis Degree Program in Tourism. Finland: HAAGA-HELIA University of Applied Science.
  • West, S. G., Finch, J. F., & Curran, P. J. (1995). Structural equation models with nonnormal variables. Problems and remedies. In R.H. Hoyle (Ed.). Structural equation modeling: Concepts, issues and applications (pp. 56-75). Newbury Park, CA: Sage.
  • Yeşiltaş, M., Cankül, D., & Temizkan, R. (2012). Otel seçiminde dini hayat tarzlarının etkisi. Elektronik Sosyal Bilimler Dergisi, 11(39), 193-217.

Yaşam Tarzının Yeşil Otel Tercihinde Rolü

Year 2018, , 9 - 17, 15.12.2018
https://doi.org/10.18506/anemon.452584

Abstract

Tüketicilerin
davranışlarını belirleyen onlara yön veren önemli psikografik değişkenlerden
biri olan yaşam tarzı, seyahat davranışının anlaşılması ve tanımlanabilmesi
için bir araç olarak değerlendirilmektedir. 
Yapılan bu çalışma tüketicilerin yaşam tarzının yeşil otel tercih etme
davranışındaki rolünü açıklamak amaçlanmaktadır. Araştırmanın örneklemi,
kolayda örnekleme yöntemi ile ulaşılan 219 akademisyenden oluşmaktadır. Araştırmada
veri toplama aracı olarak anket kullanılmıştır. Çalışmada yaşam tarzı
boyutlarını ortaya koyabilmek amacıyla açımlayıcı faktör analizi uygulanmıştır.
Tüketicilerin hangi yaşam tarzı boyutunda kümelendiğini belirlemek için kümeleme
analizi, yaşam tarzının yeşil otel tercih etme eğilimini nasıl etkilediğini
ortaya koymak için ise, basit regresyon analizi uygulanmıştır. Gerçekleştirilen
analizler sonucunda, yaşam tarzının yeşil otel tercih etme davranışındaki rolü ortaya
koyularak, yaşam tarzının yeşil otel tercih etme eğiliminin açıklayıcısı olarak
tespit edilmiştir.

References

  • Ahn, H. Y., & Pearce, A. R. (2013). Green luxury: A case study of two green hotels. Journal of Green Building, 8(1), 90-119.
  • Akdağ, G., Güler. O., Demirtaş, O., Dalgıç, A., & Yeşilyurt, C. (2014). Turizm ve çevre ilişkisi: türkiye’deki yeşil otellerin gözünden yeşil otelcilik uygulamalarının getirileri. İçinde: Türkiye Coğrafyacılar Derneği Uluslararası Kongresi Kitabı, 258-267.
  • Aziz, N. A., & Ariffin, A. A. (2009). Identifying the relationship between travel motivation and lifestyles among Malaysian pleasure tourists and ıts marketing implications. International Journal of Marketing Studies, 1(2), 96-106.
  • Belber, B. G. (2009). Tatil turizminde turistlerin konaklama işletmesi tercihinde kültürün etkisi. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 34, 91-116.
  • Callan, R., & Bowman, L. (2000). Selecting a hotel and determining salient quality attributes: A preliminary study of mature British travelers. International Journal of Tourism Research, 2, 97-118.
  • Chen, M. F., & Tung, P. J. (2014). Developing an extended Theory of Planned Behavior model to predictconsumers’ intention to visit green hotels. International Journal of Hospitality Management, 36: 221– 230.
  • Chen, S. J., Huang, Y. C., & Cheng, J. S. (2009). Vacation lifestyle and travel behaviour. Journal of Travel & Tourism Marketing, 26 (5-6): 494-506.
  • Chu, R. K. S., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure traveller. Tourism Management, 21: 363-377.
  • Clow, K., Garretson, J., & Kurtz, D. (1994). An exploratory study into the purchase decision process used by leisure travelers in hotel selection. Journal of Hospitality and Leisure Marketing, 4: 53-71.
  • Cobanoglu, C., Corbaci, K., Moreo, P. J., & Ekinci, Y. (2003). A Comparative study of the ımportance of hotel selection components by Turkish business travelers. International Journal of Hospitality & Tourism Administration, 4(1), 1-22.
  • Dolnicar, S. (2002). Business travellers’ hotel expectations and disappointments: A different perspective to hotel attribute importance investigation. Asia Pacific Journal of Tourism Research, 7(1), 29-35.
  • Emir, O., & Pekyaman, A. (2010). Çocuklu ailelerin otel işletmesi seçiminde etkili olan faktörler: Afyonkarahisar’da bir uygulama. Yönetim ve Ekonomi, 17(2), 159- 181.
  • Erciş, A., Ünal, S., & Can, P. (2008). Tüketicilerde yaşam tarzları ve beyaz eşya satın alma karar süreçleri açısından alt gruplara ayırmaya yönelik bir araştırma, Gazi Üniversitesi Endüstriyel Sanatlar Eğitim Fakültesi Dergisi, 22, 35-49.
  • Fraj, E., & Martinez, E. (2006). Environmental values and lifestyles as determining factors of ecological consumer behavior: an empirical analysis. Journal of Consumer Marketing, 23(3), 133-144.
  • Gonzalez, M., A., & Bello, L. (2002). The construct lifestyle in market segmentation: The behaviour of tourist consumers. European Journal of Marketing, 36 (1/2), 51-85.
  • Güneş, G. (2011). Konaklama sektöründe çevre dostu yönetimin önemi. KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi, 13 (20), 45-51.
  • Han, H., Hsu, L. T., & Sheu, C. (2010). Application of the Theory of Planned Behavior to green hotel choice: Testingtheeffect of environmental friendly activities. Tourism Management, 31, 325–334.
  • Horng, J. S., Su, S. C., & So S. I. A. (2013). Segmenting food festival visitors: Applying the theory of planned behavior and lifestyle. Journal of Convention & Event Tourism, 14(3), 193-216.
  • Hur, W., Kim, H., & Park, J. (2010). Food- and situation-specific lifestyle segmentation of kitchen appliance market. British Food Journal, 112 (3), 294-305.
  • Jones, P., & Chen, M. M. (2011). Factors determining hotel selection: Online behaviour by leisure travellers. Tourism and Hospitality Research, 11: 83 – 95.
  • Joshi, S. (2011). Green marketing: An overview. International Journal of Science, Technology and Management, 2, 36 - 41.
  • Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(3), 31-36.
  • Kline, R. B. (1998). Principles and practice ofstructual equation modelling. NewYork: The Guilford Press.
  • Lee, K. H., Scott, N., & Packer, J. (2014). Habitus and food lifestyle: In-destination activity participation of Slow Food members. Annals of Tourism Research, 48, 207–220.
  • Lee, K. H., Packer, J., & Scott, N. (2015). Travel lifestyle preferences and destination activity choices of Slow Food members and non-member. Tourism Management, 46, 1–10.
  • Lee, S. H., & Sparks, B. (2007). Cultural influences on travel lifestyle: A comparison of Korean Australians and Koreans in Korea. Tourism Management, 28(2), 505–518.
  • Lockyer, T. (2002). Business guests’ accommodation selection: the view from both sides. International Journal of Contemporary Hospitality Management, 14(6), 294-300.
  • Mesci, Z. (2014). Otellerin çevreci uygulamalarının değerlendirilmesi: yeşil yıldızlı bir otel işletmesinde örnek olay çalışması. Seyahat ve Otel İşletmeciliği Dergisi, 11(1), 90-102.
  • Millar, M., & Baloglu, S. (2008). Hotel Guests’ Perferences for Green Hotel Attributes, Hospitality Management, Paper 5.
  • Millar, M., & Mayer, K. J. (2013) A profile of travelers who are willing to stay in environmentally friendly hotel. Hospitality Review, 30(2), 90-108.
  • Mohamad, Z. Z., Arifin, T. R. T., Samsuri, A. S., & Munir, M. F. M. B. (2014). Intention to visit green hotel in Malaysia: the impact of personal traits and marketing strategy. International Journal of Business and Social Science, 5(7), 157-173.
  • Nezakati, H., Moghadas, S., Aziz, A. Y., Amidi, A., Sohrabinezhadtalemi, R., & Jusoh, Y. Y. (2015). Effect of behavioral ıntention toward choosing green hotels in Malaysia - Preliminary study, Procedia - Social and Behavioral Sciences, 172, 57 – 62.
  • Noor, M., Azila, N., Hasnizam, H., & Dileep, K. M. (2014). Exploring tourists intention to stay at green hotel: The influences of environmental attitudes and hotel attributes.The Macrotheme Review, 3 (7), 22-33.
  • Oktadiana, H., & Kurnia, A. (2011). How customers choose hotels. Binus Business Review, 2(1): 510-517.
  • Plummer, T. J. (1974). The concept and appliation of life style segmentation. Journal of Marketing, 38, 35-42.
  • Reisinger, Y., & Mavondo, F. (2004). Modeling psychographic profiles: A study of the U.S. and Australian student travel market. Journal of Hospitality & Tourism Research, 28(1), 44-65.
  • Samdin, Z., & Aziz, A. Y. (2015). Psychographics segmentation in Mulu National Park. Tourism & Enviroment, Social and Management Sciences, 15, 46-51.
  • Sarli, A., & Tat, H. H. (2011). Attracting Consumers by Finding out Their Psychographic Traits. International Journal of Fundamental Psychology & Social Sciences, 1(1), 6-10.
  • Sathish, S., & Rajamohan, A. (2012). Consumer behaviourand lifestyle marketing, ınternational journal of marketing. Financial Services & Management Research, 1(10), 152-166.
  • Schul, P., & Crompton, J. (1983). Search behaviour of international vacationers: Travelspecific lifestyle and sociodemographic variables. Journal of Travel Research, 22(2), 25-30.
  • Sohrabi, B., Vanani, R. I., Tahmasebipur, K., & Fazli, S. (2012). An exploratory analysis of hotel selection factors: A comprehensive survey of Tehran hotels. International Journal of Hospitality Management, 31, 96-106.
  • Tabachnick, B. G., & Fidell, L. S. (2013). Using multivariate statistics (sixth ed.). Boston: Pearson.
  • Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2, 53-55.
  • Tzschentke, N., Kirk, D., & Lynch, P. (2004). Reasons for Going Green in Serviced Accommodation Establishments. International Journal of Contemporary Hospitality Management, 16(2), 116-124.
  • Valeriya, N. (2017). How Travelers Choose Accommodation Online. Bachelor’s Thesis Degree Program in Tourism. Finland: HAAGA-HELIA University of Applied Science.
  • West, S. G., Finch, J. F., & Curran, P. J. (1995). Structural equation models with nonnormal variables. Problems and remedies. In R.H. Hoyle (Ed.). Structural equation modeling: Concepts, issues and applications (pp. 56-75). Newbury Park, CA: Sage.
  • Yeşiltaş, M., Cankül, D., & Temizkan, R. (2012). Otel seçiminde dini hayat tarzlarının etkisi. Elektronik Sosyal Bilimler Dergisi, 11(39), 193-217.
There are 47 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Hacı Mehmet Yıldırım 0000-0003-0718-7296

Ayşe Sünnetçioğlu 0000-0002-4295-9776

Lütfi Atay 0000-0003-2598-6227

Publication Date December 15, 2018
Acceptance Date August 30, 2018
Published in Issue Year 2018

Cite

APA Yıldırım, H. M., Sünnetçioğlu, A., & Atay, L. (2018). Yaşam Tarzının Yeşil Otel Tercihinde Rolü. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 6(ICEESS’ 18), 9-17. https://doi.org/10.18506/anemon.452584

Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.