COMPARISON OF GLOBAL AND LOCAL CONSUMERS’ ATTITUDE TOWARD CAR AND RIDE SHARING SERVICES

Süphan Nasır; Aycan Bul

COMPARISON OF GLOBAL AND LOCAL CONSUMERS’ ATTITUDE TOWARD CAR AND RIDE SHARING SERVICES

Year 2017, Volume: 4 Issue: 12, 604 - 616, 01.12.2017

Abstract

Advancements in digital and mobile technologies lead to emergence of new business models such as sharing economy services. In sharing economy, individuals borrow or rent assets owned by someone else, and in turn make money from underused assets. The main aim of this study is to compare worldwide and Turkish consumers’ familiarity, knowledge and experience about car sharing services as well as compare their attitude toward sharing economy services. This study also tries to find out whether there are differences between two samples’ motives toward using car sharing services. Two online survey was conducted in May, 2017. The first survey was conducted among Turkish LinkedIn and Facebook users, and the second survey was conducted with worldwide users through Amazon Mechanical MTurk platform, which is mainly representative of the U.S. population. Although there is no significant difference between Turkish and worldwide users with regard to familiarity, worldwide participants are more experienced and have used car and ride sharing services much more than Turkish participants. Both samples have slightly positive attitude toward sharing economy services. However, Turkish participants value sustainability, economic benefits, social experience they can achieve through car and ride sharing services more than worldwide participants. Although Turkish respondents have favorable attitude towards sharing economy services as worldwide respondents; compare to worldwide respondents, Turkish respondents have significantly low usage rates. The most important factor behind low usage rates of Turkish respondents have lack of trust in others and privacy concerns

Keywords

Sharing economy, Sharing platforms, Sharing services, Car and ride sharing, Motives for sharing economy

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