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Phenomenon of Phenomenality in Education: Reflection of the Social Media Phenomenon Teachers on Education from the Perspective of Teachers and Administrators

Year 2025, Volume: 9 Issue: 32, 59 - 88, 25.06.2025
https://doi.org/10.31455/asya.1649033

Abstract

Teachers who share their school activities or educational materials on social media platforms and have thousands of followers are called social media phenomenon teachers. Social media phenomenon teachers voluntarily provide various educational materials to students and teachers, thus contributing to students' academic development and teachers' professional development. The purpose of this study is to examine how "social media phenomenon teachers on Instagram, a famous social media platform” are reflected in schools according to school administrators, teachers, and phenomenon teachers. The research was structured based on the phenomenology model, which is one of the qualitative research methods. The study group of this research includes 26 teachers and 12 school principals working in Kocaeli province. Six of the teachers are phenomenon teachers, the others are non-phenomenon teachers. The study group was determined using the criterion sampling method. The criteria used to determine the sample group were the presence of school principals and teachers in the schools where phenomenon teachers work. The necessary data for the research were collected using a semi-structured interview form designed by the researchers. The data obtained was analyzed with content analysis. As a result of the analysis, it was found that the participants had positive effects on increasing students' motivation, developing communication skills and inspiring their colleagues. On the other hand, the findings underscored the negative effects of the social media phenomenon on teachers, such as competition, jealousy, and increased expectations among colleagues, despite its positive effects on education. This research advances the understanding of the digital impact in modern educational contexts

Project Number

yok

References

  • Arifah, I., Hadi, H., Kharisma, F., & Purwohandoko, P. (2023). Improving teacher professional development through social media optimization training in project-based learning in work education and entrepreneurship. International Journal of Community Service Learning, 7(1), 39-48. https://doi.org/10.23887/ijcsl.v7i1.52389
  • Aydoğmuş, M., Tut, E., & Karadağ, Y. (2023). Teachers' experiences regarding the use of social media for educational purposes. International Journal of Psychology and Educational Studies, 10(1), 69-82. https://doi.org/10.52380/ijpes.2023.10.1.855
  • Bartow, S. M. (2014). Teaching with social media: Disrupting present day public education. Educational Studies, 50(1), 36-64.
  • Carle, A. C., Jaffee, D., & Miller, D. (2009). Engaging college science students and changing academic achievement with technology: A quasi- experimental preliminary investigation. Computers & Education, 52, 376– 380.
  • Carpenter, J. P., Morrison, S. A., Craft, M., & Lee, M. (2020). How and why are educators using Instagram? Teaching and teacher education, 96, 103149.
  • Carpenter, J. P., Shelton, C. C., & Schroeder, S. E. (2023). The education influencer: A new player in the educator professional landscape. Journal of Research on Technology in Education, 55(5), 749-764.
  • Cino, D., & Vandini, C.D. (2020). Why does a teacher feel the need to post my kid? Parents and teachers constructing morally acceptable boundaries of children’s social media presence. International Journal of Communications, 14, 1153-1172.
  • Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
  • Dalsgaard, C. (2008). Social networking sites: Transparency in online education. University of Aarhus: Institute of Information and Media Studies. https://pure.au.dk/ws/portalfiles/portal/11744547/Social_networking_sites_Dalsgaard.pdf adresinden 18 Haziran 2024 tarihinde erişildi.
  • Davis, T. (2013). Building and using a personal/professional learning network with social media. Journal of Research in Business Education, 55(1), 1-13.
  • Dinh, T. C. T., & Lee, Y. (2022). I want to be as trendy as influencers–how “fear of missing out” leads to buying intention for products endorsed by social media influencers. Journal of Research in Interactive Marketing, 16(3), 346-364.
  • Döğer, M. F. (2023). Sosyal ağlarda öğretmenler (Tez No.: 782835) [Yüksek Lisans Tezi, Ankara Üniversitesi]. Ulusal Tez Merkezi.
  • Fox, A., & Bird, T. (2017). The challenge to professionals of using social media: Teachers in England negotiating personal-professional identities. Education and information technologies, 22, 647-675.
  • Fraenkel, J. R., Wallen, N. E., & Hyun, H. H. (2014). How to design and evaluate research in education. McGraw-Hill.
  • Glušac, D., Makitan, V., Karuović, D., Radosav, D., & Milanov, D. (2015). Adolescents' informal computer usage and their expectations of ICT in teaching–Case study: Serbia. Computers & Education, 81, 133-142.
  • Goodwin, K. (2018). Dijital dünyada çocuk büyütmek: Teknolojiyi doğru kullanmanın yolları. Aganta Kitap.
  • Gök, N., & Ölmez, E. (2023). An examination on the views of preschool teachers on the use of social media for professional development. E-Kafkas Eğitim Araştırmaları Dergisi, 10(1), 101-117. https://doi.org/10.30900/kafkasegt.1177302
  • Gökçe, A. T., & Kaya, O., (2023, Haziran). Sosyal medya fenomeni öğretmenler hakkında öğretmen görüşleri (Instagram Örneği) [Tam metin bildiri]. 8th International New York Academic Research Congress on Humanities and Social Sciences, New York, USA.
  • Greenhalgh, S., Rosenberg, J., & Russell, A. (2021). The influence of policy and context on teachers’ social media use. British Journal of Educational Technology, 52(5), 2020-2037. https://doi.org/10.1111/bjet.13096
  • Greenhow, C., & Askari, E. (2017). Learning and teaching with social network sites: A decade of research in K-12 related education. Education and Information Technologies, 22, 623-645.
  • Hamal, J. B. (2021). Impact of social media on academic performance of graduate students in Kathmandu. Interdisciplinary Journal of Management and Social Sciences, 2(2), 37-49. https://doi.org/10.3126/ijmss.v2i2.42600
  • Harismawati, N. E., & Mustadi, A. (2019, Temmuz). The effect of communication on media social group towards attention on children and partnership between parents and teacher at primary school [Tam metin bildiri]. 6th International Conference on Educational Research and Innovation, Seville, Spain.
  • Karakoyun, F., & Lindberg, J. (2021). Pre-service teachers' perceptions of social media – a qualitative survey study in Turkey and sweden. Journal of Educational Technology and Online Learning, 4(2), 334-348. https://doi.org/10.31681/jetol.929304
  • Korucu, A. T., & Usta, E. (2017). Sosyal medya öğretmen-öğrenci etkileşimi ölçeği: Geçerlik ve güvenirlik çalışması. İlköğretim Online, 16(1), 197-216.
  • Köseoğlu, P. (2017). An analysis of prospective teachers’ perceptions concerning the concept of “social media” through metaphors. Eurasia Journal of Mathematics Science and Technology Education, 14(1). https://doi.org/10.12973/ejmste/79325
  • Kulak, H., & Ayparçası, M. (2019). Öğretmenlerin internet ve sosyal medya kullanımı üzerine bir araştırma: Çanakçı ilçesi örneği. İmgelem, 3(4), 7-32.
  • Kwaah, C. Y. (2024). Social media use among basic school teachers in Ghana: exploring opportunities and challenges. Cogent Education, 11(1), 2310978.
  • Lee, B. K. (2021). The metaverse world and our future. Review of Korea Contents Association, 19(1), 13-17.
  • Li, R. (2018, Ocak). The secret of ınternet celebrities: a qualitative study of online opinion leaders on Weibo [Tam metin bildiri]. 51st Hawaii International Conference on System Sciences, Hawaii.
  • Mahmud, M., Ramachandiran, C., & Ismail, O. (2016). Social media and classroom engagement: students’ perception. Journal of Media Critiques, 2(8), 197-207. https://doi.org/10.17349/jmc116214
  • Manu, G. A. (2023). Social media and communication technology in education: A literature review. Journal of Research in Instructional, 3(2), 307-326. https://doi.org/10.30862/jri.v3i2.297
  • Merriam, S. B. (2015). Nitel araştırma: Desen ve uygulama için bir rehber (Çev. S. Turan). 3. Basımdan Çeviri. Nobel Yayıncılık.
  • Morris, N. P. (2010). Podcasts and mobile assessment enhance student learning experience and academic performance. Bioscience Education, 16(1), 1-7.
  • Orlanda-Ventayen, C. C., & Ventayen, R. J. M. (2017). Role of social media in education: A teachers’ perspective. ASEAN Journal of Open and Distance Learning, 9(2).
  • Putman, S. M., & Kingsley, T. (2009). The atoms family: Using podcasts to enhance the development of science vocabulary. The Reading Teacher, 63(2), 100-108.
  • Ray, N., Strong, R., & Meyers, C. (2022). Measuring the perceived usefulness of social media professional learning networks to elevate agricultural development. Advancements in Agricultural Development, 3(4), 43-56. https://doi.org/10.37433/aad.v3i4.275
  • Richtel, M. (2011). In classroom of future, stagnant scores. The New York. https://www.ikzadvisors.com/wp-content/uploads/2009/09/Technology-in-Schools-Faces-Questions-on-Value-NYTimes.com_.pdf adresinden 18 Haziran 2024 tarihinde erişildi.
  • Richter, E., Carpenter, J. P., Meyer, A., & Richter, D. (2022). Instagram as a platform for teacher collaboration and digital social support. Computers & Education, 190, 104624.
  • Sawyer, A. (2020). Online mathematics teacherpreneurs developers on teachers pay teachers: who are they and why are they popular? Education Sciences, 10(9), 248. https://doi.org/10.3390/educsci10090248
  • Schmidt, S. J. (2021). The academic safety net: Empowering and motivating our students to do their best work. Journal of Food Science Education, 20(1), 2-7.
  • Selwyn, N.(2019). What’s the problem with learning analytics? Journal of Learning Analytics, 6(3), 11–19. https://doi.org/10.18608/jla.2019.63.3
  • Shelton, C., Curcio, R., & Schroeder, S. (2020). Instagramming their hearts out: Teacher influencers on Instagram [Tam metin bildiri]. Society for Information Technology & Teacher Education International Conference, Online: https://www.learntechlib.org/primary/j/SITE/v/2020/n/1/
  • Sivakumar, A., Jayasingh, S., & Shaik, S. (2023). Social media influence on students’ knowledge sharing and learning: an empirical study. Education Sciences, 13(7), 745. https://doi.org/10.3390/educsci13070745
  • Šliogerienė, J., & Valūnaitė-Oleškevičienė, G. (2017). Evoking teacher creativity while using social media / dėstytojų kūrybiškumo sužadinimas naudojant socialines medijas. Creativity Studies, 10(1), 84-96. https://doi.org/10.3846/23450479.2017.1306808
  • Tam, M. S. (2020). Sosyal medya etkileyicilerinin kanaat önderliği rolü. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 8(2), 1325-1351.
  • Wang, S. K., Hsu, H. Y., Reeves, T. C., & Coster, D. C. (2014). Professional development to enhance teachers' practices in using information and communication technologies (ICTs) as cognitive tools: Lessons learned from a design-based research study. Computers & Education, 79, 101-115.
  • Yıldırım, A., & Şimşek, H. (2016). Sosyal bilimlerde nitel araştırma yöntemleri. Seçkin Yayıncılık.
  • Zhao, Y. (2015). Never Send a Human to Do a Machine’s Job: Correcting the Top 5 Ed-Tech Mistakes. Corwin Press.

Eğitimde Fenomenlik Olgusu: Öğretmen ve Yönetici Bakış Açısıyla Sosyal Medya Fenomeni Öğretmenlerin Eğitime Yansıması

Year 2025, Volume: 9 Issue: 32, 59 - 88, 25.06.2025
https://doi.org/10.31455/asya.1649033

Abstract

Okul ortamında gerçekleştirdiği etkinliklerini veya ürettiği eğitim-öğretim materyallerini sosyal medya platformlarında paylaşan; bu nedenle binlerce takipçiye sahip olan öğretmenlere sosyal medya fenomeni öğretmenler denir. Sosyal medya fenomeni öğretmenler öğrencilere ve eğitimcilere, gönüllü olarak, çeşitli öğretim materyalleri sunar; böylece öğrencilerin akademik, eğitimcilerin de mesleki gelişimine katkıda bulunurlar. Bu çalışmanın amacı, ünlü bir sosyal medya platformu olan "Instegram'da yer alan Sosyal Medya Fenomeni Öğretmenlerin" okula nasıl yansıdığını, okul yöneticileri, öğretmenler ve fenomen öğretmenlerinin kendilerine göre incelemektir. Araştırma, nitel araştırma yöntemlerinden biri olan fenomenoloji modeli temel alınarak yapılandırılmıştır. Bu araştırmanın çalışma grubunda, Kocaeli ilinde görev yapan 26 öğretmen ve 12 okul müdürü yer almaktadır. Öğretmenlerin altısı fenomen öğretmen, diğerleri fenomen olmayan öğretmenlerdir. Çalışma grubu, ölçüt örnekleme yöntemi kullanılarak belirlenmiştir. Çalışma grubunun belirlenmesinde kullanılan ölçütler okul müdürleri ve öğretmenler için fenomen öğretmenlerin görev yaptığı okullarda bulunmalarıdır. Araştırma kapsamında gerekli veriler, araştırmacılar tarafından tasarlanan yarı yapılandırılmış görüşme formu kullanılarak toplanmıştır. Elde edilen veri, içerik analizi ile analiz edilmiştir. Analiz sonucunda, katılımcıların Sosyal Medya Fenomeni Öğretmenlerinin öğrenci motivasyonunu artırma, iletişim becerilerini geliştirme, meslektaşlarına ilham verme konularında olumlu etkilerinin olduğu belirlenmiştir. Diğer yandan bulgular, sosyal medya fenomeni öğretmenlerinin eğitim-öğretimdeki olumlu etkilerine rağmen, meslektaşlar arasında rekabet, kıskançlık ve artan beklentiler gibi, olumsuz etkilerinin altını da çizmiştir. Bu araştırma, modern eğitim bağlamlarında dijital etki anlayışını ilerletmektedir.

Project Number

yok

References

  • Arifah, I., Hadi, H., Kharisma, F., & Purwohandoko, P. (2023). Improving teacher professional development through social media optimization training in project-based learning in work education and entrepreneurship. International Journal of Community Service Learning, 7(1), 39-48. https://doi.org/10.23887/ijcsl.v7i1.52389
  • Aydoğmuş, M., Tut, E., & Karadağ, Y. (2023). Teachers' experiences regarding the use of social media for educational purposes. International Journal of Psychology and Educational Studies, 10(1), 69-82. https://doi.org/10.52380/ijpes.2023.10.1.855
  • Bartow, S. M. (2014). Teaching with social media: Disrupting present day public education. Educational Studies, 50(1), 36-64.
  • Carle, A. C., Jaffee, D., & Miller, D. (2009). Engaging college science students and changing academic achievement with technology: A quasi- experimental preliminary investigation. Computers & Education, 52, 376– 380.
  • Carpenter, J. P., Morrison, S. A., Craft, M., & Lee, M. (2020). How and why are educators using Instagram? Teaching and teacher education, 96, 103149.
  • Carpenter, J. P., Shelton, C. C., & Schroeder, S. E. (2023). The education influencer: A new player in the educator professional landscape. Journal of Research on Technology in Education, 55(5), 749-764.
  • Cino, D., & Vandini, C.D. (2020). Why does a teacher feel the need to post my kid? Parents and teachers constructing morally acceptable boundaries of children’s social media presence. International Journal of Communications, 14, 1153-1172.
  • Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
  • Dalsgaard, C. (2008). Social networking sites: Transparency in online education. University of Aarhus: Institute of Information and Media Studies. https://pure.au.dk/ws/portalfiles/portal/11744547/Social_networking_sites_Dalsgaard.pdf adresinden 18 Haziran 2024 tarihinde erişildi.
  • Davis, T. (2013). Building and using a personal/professional learning network with social media. Journal of Research in Business Education, 55(1), 1-13.
  • Dinh, T. C. T., & Lee, Y. (2022). I want to be as trendy as influencers–how “fear of missing out” leads to buying intention for products endorsed by social media influencers. Journal of Research in Interactive Marketing, 16(3), 346-364.
  • Döğer, M. F. (2023). Sosyal ağlarda öğretmenler (Tez No.: 782835) [Yüksek Lisans Tezi, Ankara Üniversitesi]. Ulusal Tez Merkezi.
  • Fox, A., & Bird, T. (2017). The challenge to professionals of using social media: Teachers in England negotiating personal-professional identities. Education and information technologies, 22, 647-675.
  • Fraenkel, J. R., Wallen, N. E., & Hyun, H. H. (2014). How to design and evaluate research in education. McGraw-Hill.
  • Glušac, D., Makitan, V., Karuović, D., Radosav, D., & Milanov, D. (2015). Adolescents' informal computer usage and their expectations of ICT in teaching–Case study: Serbia. Computers & Education, 81, 133-142.
  • Goodwin, K. (2018). Dijital dünyada çocuk büyütmek: Teknolojiyi doğru kullanmanın yolları. Aganta Kitap.
  • Gök, N., & Ölmez, E. (2023). An examination on the views of preschool teachers on the use of social media for professional development. E-Kafkas Eğitim Araştırmaları Dergisi, 10(1), 101-117. https://doi.org/10.30900/kafkasegt.1177302
  • Gökçe, A. T., & Kaya, O., (2023, Haziran). Sosyal medya fenomeni öğretmenler hakkında öğretmen görüşleri (Instagram Örneği) [Tam metin bildiri]. 8th International New York Academic Research Congress on Humanities and Social Sciences, New York, USA.
  • Greenhalgh, S., Rosenberg, J., & Russell, A. (2021). The influence of policy and context on teachers’ social media use. British Journal of Educational Technology, 52(5), 2020-2037. https://doi.org/10.1111/bjet.13096
  • Greenhow, C., & Askari, E. (2017). Learning and teaching with social network sites: A decade of research in K-12 related education. Education and Information Technologies, 22, 623-645.
  • Hamal, J. B. (2021). Impact of social media on academic performance of graduate students in Kathmandu. Interdisciplinary Journal of Management and Social Sciences, 2(2), 37-49. https://doi.org/10.3126/ijmss.v2i2.42600
  • Harismawati, N. E., & Mustadi, A. (2019, Temmuz). The effect of communication on media social group towards attention on children and partnership between parents and teacher at primary school [Tam metin bildiri]. 6th International Conference on Educational Research and Innovation, Seville, Spain.
  • Karakoyun, F., & Lindberg, J. (2021). Pre-service teachers' perceptions of social media – a qualitative survey study in Turkey and sweden. Journal of Educational Technology and Online Learning, 4(2), 334-348. https://doi.org/10.31681/jetol.929304
  • Korucu, A. T., & Usta, E. (2017). Sosyal medya öğretmen-öğrenci etkileşimi ölçeği: Geçerlik ve güvenirlik çalışması. İlköğretim Online, 16(1), 197-216.
  • Köseoğlu, P. (2017). An analysis of prospective teachers’ perceptions concerning the concept of “social media” through metaphors. Eurasia Journal of Mathematics Science and Technology Education, 14(1). https://doi.org/10.12973/ejmste/79325
  • Kulak, H., & Ayparçası, M. (2019). Öğretmenlerin internet ve sosyal medya kullanımı üzerine bir araştırma: Çanakçı ilçesi örneği. İmgelem, 3(4), 7-32.
  • Kwaah, C. Y. (2024). Social media use among basic school teachers in Ghana: exploring opportunities and challenges. Cogent Education, 11(1), 2310978.
  • Lee, B. K. (2021). The metaverse world and our future. Review of Korea Contents Association, 19(1), 13-17.
  • Li, R. (2018, Ocak). The secret of ınternet celebrities: a qualitative study of online opinion leaders on Weibo [Tam metin bildiri]. 51st Hawaii International Conference on System Sciences, Hawaii.
  • Mahmud, M., Ramachandiran, C., & Ismail, O. (2016). Social media and classroom engagement: students’ perception. Journal of Media Critiques, 2(8), 197-207. https://doi.org/10.17349/jmc116214
  • Manu, G. A. (2023). Social media and communication technology in education: A literature review. Journal of Research in Instructional, 3(2), 307-326. https://doi.org/10.30862/jri.v3i2.297
  • Merriam, S. B. (2015). Nitel araştırma: Desen ve uygulama için bir rehber (Çev. S. Turan). 3. Basımdan Çeviri. Nobel Yayıncılık.
  • Morris, N. P. (2010). Podcasts and mobile assessment enhance student learning experience and academic performance. Bioscience Education, 16(1), 1-7.
  • Orlanda-Ventayen, C. C., & Ventayen, R. J. M. (2017). Role of social media in education: A teachers’ perspective. ASEAN Journal of Open and Distance Learning, 9(2).
  • Putman, S. M., & Kingsley, T. (2009). The atoms family: Using podcasts to enhance the development of science vocabulary. The Reading Teacher, 63(2), 100-108.
  • Ray, N., Strong, R., & Meyers, C. (2022). Measuring the perceived usefulness of social media professional learning networks to elevate agricultural development. Advancements in Agricultural Development, 3(4), 43-56. https://doi.org/10.37433/aad.v3i4.275
  • Richtel, M. (2011). In classroom of future, stagnant scores. The New York. https://www.ikzadvisors.com/wp-content/uploads/2009/09/Technology-in-Schools-Faces-Questions-on-Value-NYTimes.com_.pdf adresinden 18 Haziran 2024 tarihinde erişildi.
  • Richter, E., Carpenter, J. P., Meyer, A., & Richter, D. (2022). Instagram as a platform for teacher collaboration and digital social support. Computers & Education, 190, 104624.
  • Sawyer, A. (2020). Online mathematics teacherpreneurs developers on teachers pay teachers: who are they and why are they popular? Education Sciences, 10(9), 248. https://doi.org/10.3390/educsci10090248
  • Schmidt, S. J. (2021). The academic safety net: Empowering and motivating our students to do their best work. Journal of Food Science Education, 20(1), 2-7.
  • Selwyn, N.(2019). What’s the problem with learning analytics? Journal of Learning Analytics, 6(3), 11–19. https://doi.org/10.18608/jla.2019.63.3
  • Shelton, C., Curcio, R., & Schroeder, S. (2020). Instagramming their hearts out: Teacher influencers on Instagram [Tam metin bildiri]. Society for Information Technology & Teacher Education International Conference, Online: https://www.learntechlib.org/primary/j/SITE/v/2020/n/1/
  • Sivakumar, A., Jayasingh, S., & Shaik, S. (2023). Social media influence on students’ knowledge sharing and learning: an empirical study. Education Sciences, 13(7), 745. https://doi.org/10.3390/educsci13070745
  • Šliogerienė, J., & Valūnaitė-Oleškevičienė, G. (2017). Evoking teacher creativity while using social media / dėstytojų kūrybiškumo sužadinimas naudojant socialines medijas. Creativity Studies, 10(1), 84-96. https://doi.org/10.3846/23450479.2017.1306808
  • Tam, M. S. (2020). Sosyal medya etkileyicilerinin kanaat önderliği rolü. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 8(2), 1325-1351.
  • Wang, S. K., Hsu, H. Y., Reeves, T. C., & Coster, D. C. (2014). Professional development to enhance teachers' practices in using information and communication technologies (ICTs) as cognitive tools: Lessons learned from a design-based research study. Computers & Education, 79, 101-115.
  • Yıldırım, A., & Şimşek, H. (2016). Sosyal bilimlerde nitel araştırma yöntemleri. Seçkin Yayıncılık.
  • Zhao, Y. (2015). Never Send a Human to Do a Machine’s Job: Correcting the Top 5 Ed-Tech Mistakes. Corwin Press.
There are 48 citations in total.

Details

Primary Language Turkish
Subjects Instructional Technologies, Informal Learning, Out-of-School Learning
Journal Section Articles
Authors

Orhan Kaya 0000-0001-9466-0525

Asiye Toker Gökçe 0000-0003-1909-1822

Project Number yok
Publication Date June 25, 2025
Submission Date March 1, 2025
Acceptance Date May 2, 2025
Published in Issue Year 2025 Volume: 9 Issue: 32

Cite

APA Kaya, O., & Toker Gökçe, A. (2025). Eğitimde Fenomenlik Olgusu: Öğretmen ve Yönetici Bakış Açısıyla Sosyal Medya Fenomeni Öğretmenlerin Eğitime Yansıması. Asya Studies, 9(32), 59-88. https://doi.org/10.31455/asya.1649033

800px-Cc_by-nc_icon.svg.png Works published in the journal Asian Studies are licensed under a Creative Commons Attribution 4.0 International License.