Measuring Environmentally Sensitive Behavior of Hospitality Managers in Slow Cities on the Basis of the Value Belief Norm Theory

Abstract

The International Cittaslow Scientific Committee has announced their concerns regarding climate change and solution of environmental issues within the scope of their membership criteria. Accordingly, it was aimed to gather information about environmental awareness behaviors of hotel managers in slow cities in Turkey. Value-Belief-Norm (VBN) Theory had been used to achieve the objectives of this study. 265 questionnaires were collected from top and mid-level hotel executives from 18 slow cities via simple random sampling method. LISREL and SPSS package programs were used for data analysis. According to the results of confirmatory factor analysis, it was found that the conformity values calculated in this sample were within acceptable ranges. It was also found that the regression weights between the correlation coefficients and the factor items found among the variables were within the acceptable ranges of value. Within the causal chain of this research, the correlation coefficient between the awareness of environmental issues and the readiness for undertaking assigned responsibilities represented the minimum value. A weak relationship was found between environmental norm and environmental awareness behaviors. The results of this study supported the fact that the socio-psychological factors in motivation of individuals’ proactive environmental awareness behaviors should be taken into consideration.

Keywords

• Value-belief-norm theory
• Cittaslow
• Hospitality management industry
• Environmentally responsible behavior

Değer İnanç Norm Teorisi Temelinde Çevresel Duyarlılık Davranışlarının Ölçümü

Öz

Uluslararası Yavaş Şehir Birliği Bilim Kurulu, iklim değişikliğine ve çevresel sorunların çözülmesine ilişkin hassasiyetini, sunduğu üyelik kriterleri kapsamında bildirmiştir. Bu doğrultuda Türkiye’nin yavaş şehirlerindeki konaklama işletmesi yöneticilerinin işyerinde çevresel duyarlılık davranışları hakkında bilgi edinmek amaçlanmıştır. Araştırma amacına ulaşılması için Değer İnanç Norm Teorisi’nden (DİN) yararlanılmıştır. Basit tesadüfî yöntemle 18 yavaş şehirdeki üst ve orta kademe yöneticilerden 265 anket toplanmıştır. Verilerin analizinde LISREL ve SPSS paket programlarından yararlanılmıştır. Doğrulayıcı faktör analizi sonuçlarına göre bu örneklemde hesaplanan uygunluk değerlerinin kabul edilebilir aralıklar içerisinde olduğu görülmüştür. Değişkenler arasında bulunan korelasyon katsayıları ve faktör maddelerinin arasında regresyon ağırlıklarının kabul edilebilir değerler kapsamında yer aldığı saptanmıştır. Araştırmanın nedensel zincirinde çevresel sorunların farkındalığıyla, atfedilen sorumlulukları üstlenmeye hazır olma arasındaki korelasyon katsayısı en düşük değeri temsil etmiştir. Çevresel norm ile çevresel duyarlılık davranışları arasında da zayıf ilişki bulunmuştur. Bireylerin proaktif çevresel duyarlılık davranışlarının motive edilmesinde sosyal psikoloji faktörlerinin dikkate alınması gerektiği, bu araştırmanın sonuçlarıyla desteklenmiştir.

Anahtar Kelimeler

• Değer-inanç-norm teorisi
• Yavaş şehir
• Konaklama işletme sektörü
• Çevresel duyarlılık davranışı

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