This study delves into hotels’ perspective on green credits that are one of the specialized funds to support investments saving natural environment and resources. Data has been collected through questionnaires from 142 financial managements by using purposing sampling method. 16 performance criteria developed from hotels’ expectations of green investment, has been evaluated by the participants considering their hotels’ current and possible usage of green credit situation. In addition to basic statistics, paired sample t-Test, explanatory and confirmative factor analyses are applied. As a result of the study, it has been understood that, while in the current situation of the hotels, performance indicators have been perceived under three factors, which are “social”, “economic” and “cost control”, same indicators are perceived under two factors those are “social and economic” and “cost control” in presumption of using green credit. Moreover, the most significant positive performance differentiation has been observed among the “to get advantage of competiveness”, “cost control” and “social reputation” indicators, in presumption of using green credit. The indicators “corporative economical reputation” and “capacity to pay debt” however, show no significant differentiation in terms of using green credit.
Doğal çevre ve kaynakları koruyan yatırımların desteklenmesi için ayrılan özellikli kaynaklardan biri olan yeşil kredilere otel işletmelerinin bakış açılarının araştırıldığı bu çalışmada, amaçlı örnekleme tekniği kullanılarak 142 finans müdüründen anket formu aracılığıyla veri toplanmıştır. İşletmelerin yeşil yatırımlardan bekledikleri getirileri araştıran nitel çalışmalardan yararlanılarak geliştirilen 16 performans göstergesinin, otellerin mevcut ve yeşil kredi kullanma durumlarına göre değişimi araştırılmıştır. Temel istatistiklerin yanı sıra, araştırmada eşleştirilmiş t-Testi, açımlayıcı faktör analizi ve doğrulayıcı faktör analizi gerçekleştirilmiştir. Araştırma sonuçlarına göre, katılımcıların mevcut durumda “sosyal”, “ekonomik” ve “maliyet kontrolü” faktörleri altında algıladıkları performans göstergelerini, yeşil kredi kullanmaları durumda “sosyal ve ekonomik” ve “maliyet kontrol” olarak iki faktör altında algıladıkları anlaşılmıştır. Ayrıca, yeşil kredi kullanma durumunda en olumlu performans değişiminin “rekabet avantajı elde etme”, “maliyet kontrolü” ve “sosyal itibar” göstergelerinde gerçekleştiği buna karşın “kurumsal ekonomik
itibar” ve “borçları ödeme gücü”nün yeşil kredi kullanma durumuna göre istatistiksel olarak anlamlı değişiklik göstermediği ortaya çıkmıştır.
ABSTRACT
This study delves into hotels’ perspective on green credits that are one of the specialized funds to support investments saving natural environment and resources. Data has been collected through questionnaires from 142 financial managements by using purposing sampling method. 16 performance criteria developed from hotels’ expectations of green investment, has been evaluated by the participants considering their hotels’ current and possible usage of green credit situation. In addition to basic statistics, paired sample t-Test, explanatory and confirmative factor analyses are applied. As a result of the study, it has been understood that, while in the current situation of the hotels, performance indicators have been perceived under three factors, which are “social”, “economic” and “cost control”, same indicators are perceived under two factors those are “social and economic” and “cost control” in presumption of using green credit. Moreover, the most significant positive performance differentiation has been observed among the “to get advantage of competiveness”, “cost control” and “social reputation” indicators, in presumption of using green credit. The indicators “corporative economical reputation” and “capacity to pay debt” however, show no significant differentiation in terms of using green credit.
Primary Language | Turkish |
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Journal Section | Articles |
Authors | |
Publication Date | December 28, 2015 |
Published in Issue | Year 2015 Volume: 26 Issue: 1 |