Kış Sporları Turizmi – Kayak Turistlerinin Kış Turizm Merkezlerini Algı ve Değerlendirmelerine Ait Bir Araştırma (Palandöken’de Bir Uygulama)

Year 2013, Volume: 17 Issue: 2, 0 - , 03.01.2014

Abdulkadir Koşan

Abstract

Winter Sports Tourism - A Study on the Perceptions and

Assessments of Skiers about the Winter Sport Centers

(A Survey on Palandöken Ski Center)

Öz: Spor ve turizm bir madalyonun iki yüzü gibi, karşılıklı olarak birbirlerini besleyen ve geliştiren

iki önemli alanı ve sektörü oluşturmaktadır. Kayak merkezleri dünya çapında yeni pazarlar

bulmak için, derin bir anlayış gerektiren, kayakçı tutum ve davranışlarını araştırmaktadır.

Kış sporlarına uygun doğal faktör yapısıyla Doğu Anadolu Bölgesi kış turizminde önemli fırsatlara

sahiptir. Bu çalışma, kayakçıların kayak merkezi tercihlerini etkileyecek seçilen faktörlerin

göreceli önemini (kar durumu, yollar, seyahat süresi, maliyet ve aktivite çeşitliliği) araştırmaktadır.

Araştırmanın evrenini Palandöken Kayak Merkezine gelen kayakçıklar oluşturmaktadır. Araştırmada

Aralık 2011-Mart 2012 tarihleri arasında Palandöken Kayak Merkezine gelen ziyaretçilerden

bir grup seçilerek, kayak turistlerinin Kış Turizm Merkezleri ve Palandöken destinasyon bileşenlerine,

mukayeseli olarak verdikleri değerler incelenmiştir. Çalışmanın konuyla ilgili yapılacak

diğer araştırmalara teorik anlamda katkı sağlayabilecek içerikte olduğu düşünülmektedir.

Abstract: Sport and tourism make up of two important fields and sectors feeding and improving

each other mutually, like the two sides of a medal. Ski resorts worldwide are challenged to find new

markets, requiring a deeper understanding of skier behaviour.

The study was carried out to reveal the boundaries and development potentials of tourism

based on winter sports in Palandöken. It was mainly tried to indicate the components that would

lead the winter tourism centers to succeed and to evaluate the current perceptions that will provide

the perfect athmosphere and meet the demands and needs of the visitors coming to the region for

the purpose of making winter sports.

The assessments given by the tourists to the Winter Tourism Centers and Palandöken destination

components were comparatively analyzed in the study by taking the data of a group of visitors who

came to Palandöken Ski Center between December 2011 and March 2012. The results of the survey

will shed light to the related future studies on a theoretical sense.

Anahtar Kelimeler: Kış Turizmi, Palandöken Kayak Merkezi, Kayakçı beklentileri ve değerlendirmeleri

Keywords: Winter Tourism, Palandöken Ski Center, Expectations and Assessments of the Skier

Keywords

Kış Turizmi, Palandöken Kayak Merkezi, Kayakçı beklentileri ve değerlendirmeleri

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