STK ve Çevresel Farkındalık: TEMA Vakfı’nın Sosyal Medya Paylaşımları Üzerine Bir Analiz

Şerif Arslan

doi:10.5281/zenodo.18097962

Araştırma Makalesi

Anderson, B. (1983). Imagined Communities. Verso.
Barthes, R. (1957). Mythologies. Éditions du Seuil.
Barthes, R. (1964). Rhetoric of the Image. Communications, 4, 40-51.
Barthes, R. (1977). Image-Music-Text. Hill and Wang.
Baudrillard, J. (1981). Simulacra and Simulation. Galilée.
Bennett, W.L. & Segerberg, A. (2012). The Logic of Connective Action. Information, Communication & Society, 15(5), 739-768.
Berger, J. (1972). Ways of Seeing. BBC and Penguin.
Berger, J. (1980). About Looking. Pantheon Books.
Billig, M. (1995). Banal Nationalism. Sage.
Boin, A. (2010). The new world of crises and crisis management: Implications for policymaking and research. Review of Policy Research, 26(4), 367–377. https://doi.org/10.1111/j.1541-1338.2009.00389.x
Bourdieu, P. (1984). Distinction. Harvard University Press.
Bradshaw, C. J. A. (2010). Doom and boom: The science and reality of global warming. Sustainability Science, 5, 215–222. https://doi.org/10.1007/s11625-010-0112-1
Butler, J. (1990). Gender Trouble. Routledge.
Butler, J. (2004). Undoing Gender. Routledge.
Castells, M. (2012). Networks of outrage and hope: Social movements in the Internet age. Polity Press.
Chandler, D. (2017). Semiotics: The basics (4th ed.). Routledge.
Chawla, L. (1998). Significant life experiences revisited: A review of research on sources of environmental sensitivity. Environmental Education Research, 4(4), 369-382.
Cole, D. H. (2020). The problem of shared burdens: Reframing climate change as a public goods rather than a collective action problem. Environmental Politics, 19(4), 531–550. https://doi.org/10.1080/09644010903083573
Corner, A. J., Roberts, O. L., Chiari, S., Vighi, S., & Pidgeon, N. F. (2015). Public engagement with climate change: The role of human values. Wiley Interdisciplinary Reviews: Climate Change, 6(2), 177-192.
Cronon, W. (1996). The Trouble with Wilderness. Environmental History, 1(1), 7-28.
Çağaptay, S. (2006). Islam, Secularism and Nationalism in Modern Turkey. Routledge.
Dally, A. (1982). Inventing Motherhood. Burnett Books.
Doyle, J. (2007). Picturing the Clima(c)tic: Greenpeace and the Representational Politics of Climate Change Communication. Science as Culture, 16(2), 129-150.
Dryzek, J. (2005). The Politics of the Earth. Oxford University Press.
Dryzek, J.S. vd.. (2003). Green States and Social Movements. Oxford UP.
Dunlap, R. E., & Van Liere, K. D. (1978). The “new environmental paradigm”: A proposed measuring instrument and preliminary results. The Journal of Environmental Education, 9(4), 10-19.
Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). Measuring endorsement of the new ecological paradigm: A revised NEP scale. Journal of Social Issues, 56(3), 425-442.
Dunlap, T., & Mitman, G. (1999). Wildlife and Society: The Science of Human Dimensions. Island Press.
Eco, U. (1976). A Theory of Semiotics. Indiana University Press.
Federici, S. (2012). Revolution at Point Zero. PM Press.
Ferreira, V., Ribeiro, L., Fonseca, A., Pinto, F., & Moreira, A. (2020). Mobile applications for environmental education: A systematic review. Sustainability, 12(1), 115.
Foucault, M. (1977). Discipline and Punish. Pantheon.
Gillespie, T. (2018). Custodians of the Internet. Yale UP. Hansen, A. (2019). Environment, Media and Communication. Routledge.
Haraway, D. (2008). When species meet. University of Minnesota Press.
Haraway, D. (2016). Staying with the trouble. Duke University Press.
Harvey, D. (1996). Justice, nature and the geography of difference. Blackwell.
Harvey, D. (2005). A brief history of neoliberalism. Oxford University Press.
Hays, S. (1996). The cultural contradictions of motherhood. Yale University Press.
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. The Journal of Environmental Education, 18(2), 1–8.
Hungerford, H. R., & Volk, T. L. (1990). Changing learner behavior through environmental education. The Journal of Environmental Education, 21(3), 8–21.
IPCC. (2021). Climate change 2021: The physical science basis. Contribution of Working Group I to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change [Masson-Delmotte, V., et al. (Eds.)]. Cambridge University Press.
Ittefaq, M. (2024). Communicating climate change through public service announcements: A review of recent trends and effectiveness. Environmental Communication, 18(1), 1–17. https://doi.org/10.1080/17524032.2023.XXXXX
James, A., & Prout, A. (1997). Constructing and reconstructing childhood. Falmer.
Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press.
Jharotia, A. K. (2019). Role of print media in environmental awareness. International Journal of Research and Analytical Reviews, 6(1), 1–6.
Keck, M. E., & Sikkink, K. (1998). Activists beyond borders. Cornell UP.
Kellert, S., & Wilson, E. O. (1993). The biophilia hypothesis. Island Press.
Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260.
Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design. Routledge.
Latour, B. (2004). Politics of nature. Harvard University Press.
Lee, N. (2001). Childhood and society. Open University Press.
Looi, Q. H., Ittefaq, M., & Haider, H. (2023). Public service announcements and climate change: Mobilizing communities for environmental action. Journal of Environmental Media, 4(2), 95–112. https://doi.org/10.1386/jem_000XX_1
Lorimer, J. (2015). Wildlife in the Anthropocene: Conservation after nature. University of Minnesota Press.
Mallick, P., & Bajpai, R. P. (2019). Role of social media in environmental awareness. International Journal of Advanced Research and Development, 4(4), 1–4.
Mallick, R., & Bajpai, N. (2019). Role of social media in environmental awareness. International Journal of Scientific Research in Science, Engineering and Technology, 6(3), 1–5. Markowitz, E. M., Lwin, M. O., & святослав, В. (2018). Immersive virtual reality for climate change communication: The promise and potential pitfalls. Environment and Behavior, 50(1), 3–27. Massey, D. (1994). Space, place and gender. Polity.
McDowell, L. (1999). Gender, identity and place. University of Minnesota Press.
McKenzie-Mohr, D. (2011). Fostering sustainable behavior: An introduction to community-based social marketing (3rd ed.). New Society Publishers.
McKenzie-Mohr, D., & Smith, W. A. (1999). Fostering sustainable behavior: A community-based social marketing toolkit. New Society Publishers.
Merchant, C. (1980). The death of nature. HarperOne.
Messaris, P. (1997). Visual persuasion: The role of images in advertising. Sage Publications.
Millennium Ecosystem Assessment (MEA). (2005). Ecosystems and human well-being: Synthesis. Island Press.
Morton, T. (2013). Hyperobjects: Philosophy and ecology after the end of the world. University of Minnesota Press.
Moser, S. C. (2016). Reflections on climate change communication research and practice in the second decade of the 21st century: What more is there to say? Wiley Interdisciplinary Reviews: Climate Change, 7(3), 345–369. https://doi.org/10.1002/wcc.403
Mouffe, C. (2005). On the political. Routledge.
Müller, M. G. (2007). What is visual communication? Visual Communication, 6(1), 77–96.
Negev, M., Garb, Y., Biller, E., & Sagy, G. (2008). Does environmental education lead to environmental behavior? The case of high school students in Israel. Environmental Education Research, 14(4), 469–483.
Nisbet, M. C. (2009). Communicating climate change: Why frames matter for public engagement. Environment: Science and Policy for Sustainable Development, 51(2), 12–23. https://doi.org/10.3200/ENVT.51.2.12-23
O’Neill, S., & Nicholson-Cole, S. (2009). Fear won’t do it: Promoting positive engagement with climate change through visual and iconic communication. Science Communication, 30(3), 355–379.
O'Neill, S. (2018). Engaging the public with climate change: Behavior change and communication. Routledge.
O'Neill, S. (2019). Visualizing climate change. Nature Climate Change, 9(6), 490–495.
Palmer, J. A., & Neal, P. (1994). The handbook of environmental education. Routledge.
Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed.). Sage Publications.
Peirce, C. S. (1931–1958). Collected papers of Charles Sanders Peirce (Vols. 1–8) (C. Hartshorne, P. Weiss, & A. W. Burks, Eds.). Harvard University Press.
Rice, R. E., & Atkin, C. K. (2013). Public communication campaigns (4th ed.). Sage Publications.
Rich, A. (1976). Of woman born. Norton.
Rook, D. (1985). The ritual dimension of consumer behavior. Journal of Consumer Research, 12(3), 543–552.
Rose, G. (2016). Visual methodologies: An introduction to researching with visual materials (4th ed.). Sage.
Saikia, J. (2017). Role of media in environmental awareness. International Journal of Humanities and Social Science Invention, 6(6), 53–56.
Schultz, P. W. (2001). The structure of environmental concern. Journal of Environmental Psychology, 21(4), 327–339.
Schultz, P. W., Shriver, C., Tabanico, J. J., & Khazian, A. M. (2004). Implicit connections with nature. Journal of Environmental Psychology, 24(1), 31–42.
Skey, M. (2011). National belonging and everyday life. Palgrave.
Smith, A. D. (1991). National identity. Penguin.
Solace, R., Mathe, J., & Chukwuemeka, M. (2010). Environmental education and awareness creation: Imperatives for sustainable development in Nigeria. Journal of Environmental Issues and Agriculture in Developing Countries, 2(2), 45–52.
Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407–424.
Swyngedouw, E. (2004). Scaled geographies: Nature, place, and the politics of scale. In R. McMaster & E. Sheppard (Eds.), Scale and geographic inquiry (pp. 129–153). Blackwell.
TEMA Vakfı. (2024). Hakkımızda. Erişim tarihi 13 Mayıs 2025, https://www.tema.org.tr/
Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Penguin Books.
United Nations (UN). (2015). Transforming our world: The 2030 agenda for sustainable development.
UNESCO. (2017). Education for sustainable development goals: Learning objectives. UNESCO Publishing.
Vandrick, S. (2011). Environmental education through the media: An overview. Journal of Environmental Education, 42(3), 133–145. https://doi.org/10.1080/00958964.2010.507495
Wapner, P. (1996). Environmental activism and world civic politics. SUNY Press.
Whitmarsh, L., & Corner, A. (2017). Tools for a new climate conversation: A mixed-methods study of language for public engagement across the political spectrum. Global Environmental Change, 42, 122–135. https://doi.org/10.1016/j.gloenvcha.2016.12.008
Wilson, E. O., vd. (2016). Biodiversity and ecosystem services: A multidisciplinary approach. Oxford University Press.
Wyness, M. (2015). Childhood. Polity.

STK ve Çevresel Farkındalık: TEMA Vakfı’nın Sosyal Medya Paylaşımları Üzerine Bir Analiz

Yıl 2025, Cilt: 12 Sayı: 6, 643 - 662, 26.12.2025

Şerif Arslan

https://doi.org/10.5281/zenodo.18097962

https://izlik.org/JA56TR85CK

Öz

Bu çalışma, Türkiye’nin önde gelen çevre STK’larından biri olan TEMA Vakfı’nın, sosyal medya platformu X üzerinden çevresel farkındalık oluşturmak ve kamusal algıyı etkilemek amacıyla görsel iletişimi nasıl kullandığını incelemektedir. Küresel çevre sorunlarının acil eylem gerektirdiği bir dönemde, STK’ların sosyal medyayı stratejik olarak nasıl kullandıklarını anlamak giderek daha kritik hâle gelmektedir. Amaçlı örnekleme yöntemiyle seçilen ve 1 Ocak 2025’ten itibaren TEMA tarafından paylaşılan görseller, göstergebilimsel bir çerçevede analiz edilmiştir. Bu çerçevede, görsellerdeki çok katmanlı anlamları ortaya çıkarmak amacıyla Peirce’ın ikon, indeks ve sembol kategorileri ile Barthes’ın gösterim (denotation) ve çağrışım (connotation) kavramları temel alınmıştır. Araştırma, TEMA’nın algıları nasıl şekillendirdiğini ve toplumsal katılımı nasıl teşvik ettiğini belirlemeyi amaçlamaktadır. Elde edilen bulguların, çevre iletişimini geliştirmek isteyen diğer STK’lara hem kuramsal hem de pratik düzeyde katkı sağlaması beklenmektedir.

Anahtar Kelimeler

Çevresel farkındalık , TEMA , göstergebilim , Peirce , Barthes

Kaynakça

Anderson, B. (1983). Imagined Communities. Verso.
Barthes, R. (1957). Mythologies. Éditions du Seuil.
Barthes, R. (1964). Rhetoric of the Image. Communications, 4, 40-51.
Barthes, R. (1977). Image-Music-Text. Hill and Wang.
Baudrillard, J. (1981). Simulacra and Simulation. Galilée.
Bennett, W.L. & Segerberg, A. (2012). The Logic of Connective Action. Information, Communication & Society, 15(5), 739-768.
Berger, J. (1972). Ways of Seeing. BBC and Penguin.
Berger, J. (1980). About Looking. Pantheon Books.
Billig, M. (1995). Banal Nationalism. Sage.
Boin, A. (2010). The new world of crises and crisis management: Implications for policymaking and research. Review of Policy Research, 26(4), 367–377. https://doi.org/10.1111/j.1541-1338.2009.00389.x
Bourdieu, P. (1984). Distinction. Harvard University Press.
Bradshaw, C. J. A. (2010). Doom and boom: The science and reality of global warming. Sustainability Science, 5, 215–222. https://doi.org/10.1007/s11625-010-0112-1
Butler, J. (1990). Gender Trouble. Routledge.
Butler, J. (2004). Undoing Gender. Routledge.
Castells, M. (2012). Networks of outrage and hope: Social movements in the Internet age. Polity Press.
Chandler, D. (2017). Semiotics: The basics (4th ed.). Routledge.
Chawla, L. (1998). Significant life experiences revisited: A review of research on sources of environmental sensitivity. Environmental Education Research, 4(4), 369-382.
Cole, D. H. (2020). The problem of shared burdens: Reframing climate change as a public goods rather than a collective action problem. Environmental Politics, 19(4), 531–550. https://doi.org/10.1080/09644010903083573
Corner, A. J., Roberts, O. L., Chiari, S., Vighi, S., & Pidgeon, N. F. (2015). Public engagement with climate change: The role of human values. Wiley Interdisciplinary Reviews: Climate Change, 6(2), 177-192.
Cronon, W. (1996). The Trouble with Wilderness. Environmental History, 1(1), 7-28.
Çağaptay, S. (2006). Islam, Secularism and Nationalism in Modern Turkey. Routledge.
Dally, A. (1982). Inventing Motherhood. Burnett Books.
Doyle, J. (2007). Picturing the Clima(c)tic: Greenpeace and the Representational Politics of Climate Change Communication. Science as Culture, 16(2), 129-150.
Dryzek, J. (2005). The Politics of the Earth. Oxford University Press.
Dryzek, J.S. vd.. (2003). Green States and Social Movements. Oxford UP.
Dunlap, R. E., & Van Liere, K. D. (1978). The “new environmental paradigm”: A proposed measuring instrument and preliminary results. The Journal of Environmental Education, 9(4), 10-19.
Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). Measuring endorsement of the new ecological paradigm: A revised NEP scale. Journal of Social Issues, 56(3), 425-442.
Dunlap, T., & Mitman, G. (1999). Wildlife and Society: The Science of Human Dimensions. Island Press.
Eco, U. (1976). A Theory of Semiotics. Indiana University Press.
Federici, S. (2012). Revolution at Point Zero. PM Press.
Ferreira, V., Ribeiro, L., Fonseca, A., Pinto, F., & Moreira, A. (2020). Mobile applications for environmental education: A systematic review. Sustainability, 12(1), 115.
Foucault, M. (1977). Discipline and Punish. Pantheon.
Gillespie, T. (2018). Custodians of the Internet. Yale UP. Hansen, A. (2019). Environment, Media and Communication. Routledge.
Haraway, D. (2008). When species meet. University of Minnesota Press.
Haraway, D. (2016). Staying with the trouble. Duke University Press.
Harvey, D. (1996). Justice, nature and the geography of difference. Blackwell.
Harvey, D. (2005). A brief history of neoliberalism. Oxford University Press.
Hays, S. (1996). The cultural contradictions of motherhood. Yale University Press.
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. The Journal of Environmental Education, 18(2), 1–8.
Hungerford, H. R., & Volk, T. L. (1990). Changing learner behavior through environmental education. The Journal of Environmental Education, 21(3), 8–21.
IPCC. (2021). Climate change 2021: The physical science basis. Contribution of Working Group I to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change [Masson-Delmotte, V., et al. (Eds.)]. Cambridge University Press.
Ittefaq, M. (2024). Communicating climate change through public service announcements: A review of recent trends and effectiveness. Environmental Communication, 18(1), 1–17. https://doi.org/10.1080/17524032.2023.XXXXX
James, A., & Prout, A. (1997). Constructing and reconstructing childhood. Falmer.
Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press.
Jharotia, A. K. (2019). Role of print media in environmental awareness. International Journal of Research and Analytical Reviews, 6(1), 1–6.
Keck, M. E., & Sikkink, K. (1998). Activists beyond borders. Cornell UP.
Kellert, S., & Wilson, E. O. (1993). The biophilia hypothesis. Island Press.
Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260.
Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design. Routledge.
Latour, B. (2004). Politics of nature. Harvard University Press.
Lee, N. (2001). Childhood and society. Open University Press.
Looi, Q. H., Ittefaq, M., & Haider, H. (2023). Public service announcements and climate change: Mobilizing communities for environmental action. Journal of Environmental Media, 4(2), 95–112. https://doi.org/10.1386/jem_000XX_1
Lorimer, J. (2015). Wildlife in the Anthropocene: Conservation after nature. University of Minnesota Press.
Mallick, P., & Bajpai, R. P. (2019). Role of social media in environmental awareness. International Journal of Advanced Research and Development, 4(4), 1–4.
Mallick, R., & Bajpai, N. (2019). Role of social media in environmental awareness. International Journal of Scientific Research in Science, Engineering and Technology, 6(3), 1–5. Markowitz, E. M., Lwin, M. O., & святослав, В. (2018). Immersive virtual reality for climate change communication: The promise and potential pitfalls. Environment and Behavior, 50(1), 3–27. Massey, D. (1994). Space, place and gender. Polity.
McDowell, L. (1999). Gender, identity and place. University of Minnesota Press.
McKenzie-Mohr, D. (2011). Fostering sustainable behavior: An introduction to community-based social marketing (3rd ed.). New Society Publishers.
McKenzie-Mohr, D., & Smith, W. A. (1999). Fostering sustainable behavior: A community-based social marketing toolkit. New Society Publishers.
Merchant, C. (1980). The death of nature. HarperOne.
Messaris, P. (1997). Visual persuasion: The role of images in advertising. Sage Publications.
Millennium Ecosystem Assessment (MEA). (2005). Ecosystems and human well-being: Synthesis. Island Press.
Morton, T. (2013). Hyperobjects: Philosophy and ecology after the end of the world. University of Minnesota Press.
Moser, S. C. (2016). Reflections on climate change communication research and practice in the second decade of the 21st century: What more is there to say? Wiley Interdisciplinary Reviews: Climate Change, 7(3), 345–369. https://doi.org/10.1002/wcc.403
Mouffe, C. (2005). On the political. Routledge.
Müller, M. G. (2007). What is visual communication? Visual Communication, 6(1), 77–96.
Negev, M., Garb, Y., Biller, E., & Sagy, G. (2008). Does environmental education lead to environmental behavior? The case of high school students in Israel. Environmental Education Research, 14(4), 469–483.
Nisbet, M. C. (2009). Communicating climate change: Why frames matter for public engagement. Environment: Science and Policy for Sustainable Development, 51(2), 12–23. https://doi.org/10.3200/ENVT.51.2.12-23
O’Neill, S., & Nicholson-Cole, S. (2009). Fear won’t do it: Promoting positive engagement with climate change through visual and iconic communication. Science Communication, 30(3), 355–379.
O'Neill, S. (2018). Engaging the public with climate change: Behavior change and communication. Routledge.
O'Neill, S. (2019). Visualizing climate change. Nature Climate Change, 9(6), 490–495.
Palmer, J. A., & Neal, P. (1994). The handbook of environmental education. Routledge.
Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed.). Sage Publications.
Peirce, C. S. (1931–1958). Collected papers of Charles Sanders Peirce (Vols. 1–8) (C. Hartshorne, P. Weiss, & A. W. Burks, Eds.). Harvard University Press.
Rice, R. E., & Atkin, C. K. (2013). Public communication campaigns (4th ed.). Sage Publications.
Rich, A. (1976). Of woman born. Norton.
Rook, D. (1985). The ritual dimension of consumer behavior. Journal of Consumer Research, 12(3), 543–552.
Rose, G. (2016). Visual methodologies: An introduction to researching with visual materials (4th ed.). Sage.
Saikia, J. (2017). Role of media in environmental awareness. International Journal of Humanities and Social Science Invention, 6(6), 53–56.
Schultz, P. W. (2001). The structure of environmental concern. Journal of Environmental Psychology, 21(4), 327–339.
Schultz, P. W., Shriver, C., Tabanico, J. J., & Khazian, A. M. (2004). Implicit connections with nature. Journal of Environmental Psychology, 24(1), 31–42.
Skey, M. (2011). National belonging and everyday life. Palgrave.
Smith, A. D. (1991). National identity. Penguin.
Solace, R., Mathe, J., & Chukwuemeka, M. (2010). Environmental education and awareness creation: Imperatives for sustainable development in Nigeria. Journal of Environmental Issues and Agriculture in Developing Countries, 2(2), 45–52.
Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407–424.
Swyngedouw, E. (2004). Scaled geographies: Nature, place, and the politics of scale. In R. McMaster & E. Sheppard (Eds.), Scale and geographic inquiry (pp. 129–153). Blackwell.
TEMA Vakfı. (2024). Hakkımızda. Erişim tarihi 13 Mayıs 2025, https://www.tema.org.tr/
Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Penguin Books.
United Nations (UN). (2015). Transforming our world: The 2030 agenda for sustainable development.
UNESCO. (2017). Education for sustainable development goals: Learning objectives. UNESCO Publishing.
Vandrick, S. (2011). Environmental education through the media: An overview. Journal of Environmental Education, 42(3), 133–145. https://doi.org/10.1080/00958964.2010.507495
Wapner, P. (1996). Environmental activism and world civic politics. SUNY Press.
Whitmarsh, L., & Corner, A. (2017). Tools for a new climate conversation: A mixed-methods study of language for public engagement across the political spectrum. Global Environmental Change, 42, 122–135. https://doi.org/10.1016/j.gloenvcha.2016.12.008
Wilson, E. O., vd. (2016). Biodiversity and ecosystem services: A multidisciplinary approach. Oxford University Press.
Wyness, M. (2015). Childhood. Polity.

NGO and Environmental Awareness: An Analysis of TEMA Foundation's Social Media Posts

Yıl 2025, Cilt: 12 Sayı: 6, 643 - 662, 26.12.2025

Şerif Arslan

https://doi.org/10.5281/zenodo.18097962

https://izlik.org/JA56TR85CK

Öz

This study explores how the TEMA Foundation, one of Turkey’s prominent environmental NGOs, utilizes visual communication on the social media platform X to raise environmental awareness and influence public perception. As global environmental challenges increasingly demand urgent action, understanding how NGOs strategically use social media has become critically important. Using purposive sampling, the study examines selected visuals shared by TEMA since January 1, 2025. A semiotic analytical framework is employed, incorporating Peirce’s categories of icon, index, and symbol, alongside Barthes’ notions of denotation and connotation, to uncover the multilayered meanings embedded in these visuals. The research aims to identify the semiotic strategies used by TEMA to shape perceptions and encourage public engagement. The findings are expected to provide both theoretical insights and practical guidance for enhancing environmental communication efforts, offering valuable direction to other NGOs seeking to maximize the impact of their social media presence

Anahtar Kelimeler

Environmental awareness , TEMA , semiotics , Peirce , Barthes

Kaynakça

Anderson, B. (1983). Imagined Communities. Verso.
Barthes, R. (1957). Mythologies. Éditions du Seuil.
Barthes, R. (1964). Rhetoric of the Image. Communications, 4, 40-51.
Barthes, R. (1977). Image-Music-Text. Hill and Wang.
Baudrillard, J. (1981). Simulacra and Simulation. Galilée.
Bennett, W.L. & Segerberg, A. (2012). The Logic of Connective Action. Information, Communication & Society, 15(5), 739-768.
Berger, J. (1972). Ways of Seeing. BBC and Penguin.
Berger, J. (1980). About Looking. Pantheon Books.
Billig, M. (1995). Banal Nationalism. Sage.
Boin, A. (2010). The new world of crises and crisis management: Implications for policymaking and research. Review of Policy Research, 26(4), 367–377. https://doi.org/10.1111/j.1541-1338.2009.00389.x
Bourdieu, P. (1984). Distinction. Harvard University Press.
Bradshaw, C. J. A. (2010). Doom and boom: The science and reality of global warming. Sustainability Science, 5, 215–222. https://doi.org/10.1007/s11625-010-0112-1
Butler, J. (1990). Gender Trouble. Routledge.
Butler, J. (2004). Undoing Gender. Routledge.
Castells, M. (2012). Networks of outrage and hope: Social movements in the Internet age. Polity Press.
Chandler, D. (2017). Semiotics: The basics (4th ed.). Routledge.
Chawla, L. (1998). Significant life experiences revisited: A review of research on sources of environmental sensitivity. Environmental Education Research, 4(4), 369-382.
Cole, D. H. (2020). The problem of shared burdens: Reframing climate change as a public goods rather than a collective action problem. Environmental Politics, 19(4), 531–550. https://doi.org/10.1080/09644010903083573
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Toplam 94 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	Türkçe
Konular	İletişim ve Medya Çalışmaları (Diğer), Reklam-Medya Planlamaları
Bölüm	Araştırma Makalesi
Yazarlar	Şerif Arslan 0000-0003-4369-8982
Gönderilme Tarihi	4 Temmuz 2025
Kabul Tarihi	25 Aralık 2025
Yayımlanma Tarihi	26 Aralık 2025
DOI	https://doi.org/10.5281/zenodo.18097962
IZ	https://izlik.org/JA56TR85CK
Yayımlandığı Sayı	Yıl 2025 Cilt: 12 Sayı: 6

Kaynak Göster

APA	Arslan, Ş. (2025). STK ve Çevresel Farkındalık: TEMA Vakfı’nın Sosyal Medya Paylaşımları Üzerine Bir Analiz. Akademik Tarih ve Düşünce Dergisi, 12(6), 643-662. https://doi.org/10.5281/zenodo.18097962

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