The Methodology of Forming the Print Run Policy in the Book Publishing Process in Western Europe

Yıl 2025, Cilt: 12 Sayı: 4, 975 - 987, 27.09.2025

Gulshan Aliyeva Nadir İsmayılov , Dashqin Mahammadli

https://izlik.org/JA94MX42KW

Öz

The article provides a methodological analysis of the historical and contemporary stages in forming the print run policy within the book publishing process in Western Europe. Beginning with the emergence of printing technology in the 15th century, it demonstrates the interrelation of book print runs with social, economic, and cultural factors. In the modern era, the study examines the marketing-based management of the book market, the study of readers’ psychological and social demands, and the impact of electronic and digital publications on print run planning. Additionally, the experiences of Germany, France, and the United Kingdom are presented comparatively, highlighting national and regional differences in methodological approaches.

Anahtar Kelimeler

Book Publishing , Print Run Policy , Western Europe , Methodology , Publishing , Marketing , Digital Technologies

Batı Avrupa’da Kitap Yayıncılığı Sürecinde Baskı Sayısı Politikası Oluşturma Metodolojisi

https://izlik.org/JA94MX42KW

Öz

Makale, Batı Avrupa’da kitap yayıncılığı sürecinde baskı sayısı politikasının oluşturulmasının tarihsel ve çağdaş aşamalarına ilişkin metodolojik bir analiz sunmaktadır. 15. yüzyılda matbaa teknolojisinin ortaya çıkışıyla başlayan süreçten itibaren, kitap baskı sayılarının toplumsal, ekonomik ve kültürel etkenlerle olan ilişkisini göstermektedir. Modern dönemde çalışma, kitap pazarının pazarlama temelli yönetimini, okurların psikolojik ve toplumsal taleplerinin incelenmesini ve elektronik ile dijital yayınların baskı sayısı planlamasına etkisini ele almaktadır. Ayrıca Almanya, Fransa ve Birleşik Krallık deneyimleri karşılaştırmalı olarak sunulmakta, metodolojik yaklaşımlardaki ulusal ve bölgesel farklılıklar vurgulanmaktadır.

Anahtar Kelimeler

Kitap Yayıncılığı , Baskı Sayısı Politikası , Batı Avrupa , Metodoloji , Yayıncılık , Pazarlama , Dijital Teknolojiler

Kaynakça

• Alizadeh, H., & Mahammadli, D. (2025). Problems of promoting multiculturalism ideas in libraries: Traditions, contemporary trends, perspectives. Akademik Tarih ve Düşünce Dergisi, 12(3), 808–823.
• Bayramov, A., & Mahammadli, D. (2025). Systematic approach methodology for studying the library collection. Akademik Tarih ve Düşünce Dergisi, 12(2), 844–851.
• Briggs, A., & Burke, P. (2009). Social history of the media: From Gutenberg to the Internet. Polity.
• Chartier, R. (1994). The order of books: Readers, authors, and libraries in Europe between the fourteenth and eighteenth centuries. Stanford University Press.
• Eisenstein, E. L. (1983). The printing revolution in early modern Europe. Cambridge University Press.
• Eliot, S., & Rose, J. (Eds.). (2007). A companion to the history of the book. Wiley-Blackwell.
• Febvre, L., & Martin, H. (2010). The coming of the book: The impact of printing, 1450–1800. Verso.
• Feather, J. (2006). A history of British publishing. Routledge.
• Hatcher, J., & Zuber, T. (2014). European book history: Cultural contexts. Oxford University Press. Ismayilov, N. I., & Sadigova, S. (2022). Synergetic foundations of the methodology of modern bibliography. Grani Journal, 26(5), 45–51.
• Ismaylov, N., & Khalafova, S. (2022). Sayty bibliotek, shcho nadaiut informatsiiu korystuvacham (na osnovi vitchyznianoho ta zarubizhnoho bibliotechnoho dosvidu) [Library websites providing information to users (based on domestic and foreign library experience)]. Naukovo-teoretychnyi almanakh Grani, 25(2), 22–28. https://doi.org/10.15421/172219 (Ukrainian).
• Johns, A. (1998). The nature of the book: Print and knowledge in the making. University of Chicago Press.
• Mammadov, E., & Mahammadli, D. (2025). Modern problems of library and information resources management. Akademik Tarih ve Düşünce Dergisi, 12(3), 996–1007.
• Mammadov, A., & Ismaylov, N. (2023). Natsionalni biblioteki: typolohiia, osnovni funktsii ta suchasni napriamy rozvytku [National libraries: Typology, main functions and modern directions of development]. Naukovo-teoretychnyi almanakh Grani, 26(1), 15–20. https://doi.org/10.15421/172302 (In Ukrainian).
• McCleery, A., & Ferguson, J. (2001). The book history reader. Routledge.
• McDonald, M., & Wilson, H. (2016). Marketing plans: How to prepare them, how to use them (8th ed.). Wiley.
• Mollier, J.-Y. (1988). L’argent et les lettres: Histoire du capitalisme d’édition, 1880–1920. Fayard.
• Petzold, H. (2002). Geschichte des Buchhandels in Deutschland. Berlin.
• Striphas, T. (2009). The late age of print: Everyday book culture from consumerism to control. Columbia University Press.
• Thompson, J. B. (2010). Merchants of culture: The publishing business in the twenty-first century. Polity.