Analyzing seasonality in cruise tourism: The seaports in Turkey

Year 2023, Volume: 6 Issue: 2, 272 - 287, 31.07.2023

Orhan Yabancı

https://doi.org/10.53353/atrss.1206722

Abstract

Seasonality is a characteristic problem of tourism and has a negative impact on the cruise industry. Therefore, analyzing seasonality in cruise traffic is critically important. This paper examines the seasonal fluctuations in the cruise calls and passenger movements in the seaports in Turkey during 2019-2021, by using some measures, such as the seasonal index, cluster analysis, the seasonality indicator, the Gini coefficient, the Lorenz curve, and the coefficient of variation. The findings show that the cruise traffic in the sample seaports was significantly seasonal in the given period. It is also shown that the novel coronavirus disease has aggravated seasonality which is manifest from 2020 onwards. Moreover, occupancy rates in these seaports were substantially poor. The global pandemic had a significant negative effect on port capacity utilization. Strategies for coping with seasonality in the given seaports should be created by considering the Eastern Mediterranean cruise traffic and its characteristics.

Keywords

Seasonality, Cruise Traffic, Cruise Tourism, Seaports, Turkey

Kruvaziyer turizminde mevsimsellik analizi: Türkiye'deki limanlar

Abstract

Mevsimsellik, turizmin karakteristik bir sorunudur ve kruvaziyer endüstrisi üzerinde olumsuz bir etkiye sahiptir. Bu nedenle, kruvaziyer trafiğinde mevsimselliğin analizi kritik öneme sahiptir. Bu çalışma, 2019-2021 yılları arasında Türkiye'de bulunan limanlardaki gemi seferleri ve yolcu hareketlerindeki mevsimsel dalgalanmaları mevsimsel indeks, küme analizi, mevsimsellik göstergesi, Gini katsayısı, Lorenz eğrisi ve varyasyon katsayısı metotlarıyla analiz etmektedir. Bulgular, örnek limanlardaki kruvaziyer trafiğinin söz konusu dönemde önemli ölçüde mevsimsel olduğunu göstermektedir. Ayrıca, yeni koronavirüs hastalığının 2020'den itibaren mevsimselliği ağırlaştırdığı da gösterilmiştir. Bu limanlardaki doluluk oranlarının oldukça düşük olduğu belirlenmiştir. Küresel salgının liman kapasite kullanımı üzerinde önemli bir olumsuz etkisi olmuştur. Doğu Akdeniz kruvaziyer trafiği ve özellikleri dikkate alınarak söz konusu limanlarda mevsimsellikle başa çıkma stratejileri oluşturulmalıdır.

Keywords

Mevsimsellik, Kruvaziyer trafiği, Kruvaziyer Turizmi, Limanlar, Türkiye

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