Embracing the BANI World: Which Leadership Type Will Save Tourism Managers in Turbulent Times?

Year 2025, Volume: 8 Issue: 2, 579 - 596, 31.07.2025

Hasan Cinnioğlu

https://doi.org/10.53353/atrss.1623398

Abstract

The principal objective of this research is to determine the leadership characteristics required for success in the BANI (Brittle, Anxiety-inducing, Non-linear, and Incomprehensible) world for those working in the tourism industry and to identify the leadership style that these characteristics would imply. This paper employs a qualitative research methodology, drawing upon a review of the relevant literature and the insights of expert scholars, to examine the leadership characteristics and styles that are most conducive to success in the BANI context. Ultimately, the commonalities in the leadership characteristics derived from the literature and the responses from the academic experts were considered, and it was determined which leadership types these characteristics align with. The data obtained from these processes were analyzed using a word cloud.A synthesis of the opinions of academics and the results of studies in the literature indicates that the most fundamental leadership trait that can facilitate success in the BANI world for tourism managers is "agility." The analysis yielded the conclusion that the leadership style most closely aligned with these characteristics is "agile leadership.

Keywords

BANI world , ; Leadership , Agility , Tourism , Management

Ethical Statement

The article, the Ethics Committee Approval required for the data collection phase is arranged with the Iskenderun Technical University Scientific Research and Publication Ethics Commission and 03.04.2024 date/ 134281 number.

Embracing the BANI World: Which Leadership Type Will Save Tourism Managers in Turbulent Times?

Abstract

Bu araştırmanın temel amacı, turizm sektöründe çalışanlar için BANI (Kırılgan, Kaygı Yaratan, Doğrusal Olmayan ve Anlaşılmaz) dünyasında başarı için gereken liderlik özelliklerini belirlemek ve bu özelliklerin ima edeceği liderlik tarzını belirlemektir. Bu makale, ilgili literatür taramasından ve uzman akademisyenlerin görüşlerinden yararlanarak nitel bir araştırma metodolojisi kullanarak, BANI bağlamında başarıya en çok katkıda bulunan liderlik özelliklerini ve tarzlarını incelemektedir. Sonuç olarak, literatürden elde edilen liderlik özelliklerindeki ortak noktalar ve akademik uzmanlardan gelen yanıtlar dikkate alınmış ve bu özelliklerin hangi liderlik türleriyle örtüştüğü belirlenmiştir. Bu süreçlerden elde edilen veriler bir kelime bulutu kullanılarak analiz edilmiştir. Akademisyenlerin görüşleri ve literatürdeki çalışma sonuçlarının sentezi, turizm yöneticileri için BANI dünyasında başarıyı kolaylaştırabilecek en temel liderlik özelliğinin "çeviklik" olduğunu göstermektedir. Analiz, bu özelliklerle en yakın örtüşen liderlik tarzının "çevik liderlik" olduğu sonucuna varmıştır.

Keywords

BANI dünyası , Liderlik , Çeviklik , Turizm , Yönetim

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