The Effect of Health Consciousness, Environmental Consciousness and Organic Food Knowledge on Intention to Purchase through Attitudes toward Organic Food

Year 2018, , 158 - 183, 07.05.2018

Sophio Kvatchadze Serkan Akıncı

https://doi.org/10.25294/auiibfd.420809

Cited By: 3

Abstract

In this study,
a model was designed to determine the effect of consumers' perceptions of
health and environmental consciousness and organic food knowledge on purchasing
intentions for organic products. For this purpose, a statistical test of the
proposed models and hypotheses was carried out through field data obtained from
a sample of university students. The proposed model supports research
hypotheses in the direction of structural regression analysis results. Health
consciousness, environmental awareness and organic food knowledge were found to
have a direct impact on the attitude towards organic food. Organic food
knowledge is most effective for the attitudes of consumers to organic foods. It
is determined that the attitude has a direct and significant influence on the
intention to purchase.

Keywords

Organic food, health consciousness, environmental consciousness, organic food knowledge, attitude, purchase intention

Sağlık Bilinci, Çevre Bilinci ve Organik Gıda Bilgisinin Satın Alma Niyetine Organik Gıdalara Yönelik Tutum Aracılığıyla Etkisi

Abstract

Bu çalışmada organik ürünlere yönelik
tüketicilerin sağlık ve çevre bilinci ile organik gıda bilgisinin, tutumları
aracılığıyla satın alma niyetlerine etkisini belirleyen bir model test
edilmiştir. Bu amaçla üniversite öğrencilerinden oluşturulan bir örneklemden
elde edilen saha verisi aracılığıyla öne sürülen model ve hipotezlerinin
istatistiki testi gerçekleştirilmiştir. Önerilen modele uygulanan yapısal
regresyon analizi sonuçları doğrultusunda araştırma hipotezlerine destek
bulunmuştur. Sağlık bilinci, çevre bilinci ve organik gıda bilgisinin, organik
gıdalara yönelik tutumu doğrudan etkilediğine yönelik araştırma örneklemi
çerçevesinde bulgulara ulaşılmıştır. Araştırma kapsamında organik gıdalara
yönelik tutuma en fazla etkiyi organik gıda bilgisinin yaptığı görülmüştür.
Tutumun ise satın alma niyetine doğrudan ve önemli bir etkisi olduğu
belirlenmiştir. 

Keywords

Organik gıda, sağlık bilinci, çevre bilinci, organik gıda bilgisi, tutum, satın alma niyeti

References

• Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Process, 50(2), 179–211.
• Ajzen, I. (2005). Attitudes, personality and behavior (2nd ed.). McGraw Hill.
• Akgüngör, S., Miran, B., ve Abay, C. (2010). Consumer Willingness to Pay for Organic Food in Urban Turkey Consumer Willingness to Pay for Organic Food in Urban Turkey. Journal of International Food & Agribusiness Marketing, 22(3–4), 299–313.
• Akıncı, S., ve Kıymalıoğlu, A. (2014). Planlı Davranış Teorisi. In M. İ. Yağcı & S. Çabuk (Eds.), Pazarlama Teorileri (pp. 385–418). Mediacat.
• Ataseven, Y., ve Güneş, E. (2008). Türkiye’de İşlenmiş Organik Tarım Ürünleri Üretimi ve Ticaretindeki Gelişmeler. Uludağ Üniversitesi Ziraat Fakültesi Dergisi, 22(2), 25–33.
• Browne, M. W. (1987). Robustness of statistical inference in factor analysis and related models. Biometrika, 74(2), 375–384.
• Calder, B. J., Phillips, L. W., ve Tybout, A. M. (1981). Designing Research for Application. Journal of Consumer Research, 8(2), 197–207.
• Curran, P. J., West, S. G., Finch, J. F., Aiken, L., Bentler, P., ve Kaplan, D. (1996). The Robustness of Test Statistics to Nonnormality and Specification Error in Confirmatory Factor Analysis. Psychological Methods, 1(1), 16–29.
• Davies, A., Titterington, A. J., ve Cochrane, C. (1995). Who buys organic food? A profile of the purchasers of organic food in Northern Ireland. British Food Journal, 97(10), 17–23.
• de Magistris, T., ve Gracia, A. (2008). The decision to buy organic food products in Southern Italy. British Food Journal, 110(9), 929–947.
• Demirtas, B., Parlakay, O., ve Tapki, N. (2015). Organic food awareness in Turkey. Emirates Journal of Food and Agriculture, 27(5), 407–415.
• First, I., ve Brozina, S. (2009). Cultural influences on motives for organic food consumption. EuroMed Journal of Business, 4(2), 185–199.
• Gould, S. J. (1988). Consumer Attitudes Toward Health and Health Care: A Differential Perspective. The Journal of Consumer Affairs, 22(1), 96–118.
• Grubor, A., ve Djokic, N. (2016). Organic food consumer profile in the Republic of Serbia. British Food Journal, 118(1), 164–182.
• Hair, J. F. J., Black, W. C., Babin, B. J., ve Anderson, R. E. (2010). Multivariate Data Analysis A Global Perspective (7th ed.). New Jersey: Pearson Prentice Hall.
• Haws, K. L., Winterich, K. P., ve Naylor, R. W. (2014). Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336–354.
• Hughner, R. S., Mcdonagh, P., Prothero, A., Shultz, C. J., ve Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6, 94–110.
• Irianto, H. (2015). Consumers’ attitude and intention towards organic food purchase: An extension of theory of planned behavior in gender perspective. International Journal of Management, Economics and Social Sciences, 4(1), 17–31.
• Jöreskog, K. G., ve Sörbom, D. (2006). LISREL. Lincolnwood, IL: Scientific Software International, Inc.
• Karaca, Ş. (2013). Tüketicilerin Yeşil Ürünlere Yönelik Tutumlarının İncelenmesine Yönelik Bir Araştırma. Ege Akademik Bakış, 13(1), 99–111.
• Kavaliauske, M., ve Ubartaite, S. (2014). Ethical Behaviour: Factors Influencing Intention to Buy Organic Products in Lithuania. Economics and Management, 19(1), 72–84.
• Kenanoğlu, Z., ve Karahan, Ö. (2002). Policy implementations for organic agriculture in Turkey. British Food Journal, 104(3/4/5), 300–318.
• Kline, R. B. (2005). Principles and Practice of Structural Equation Modeling (2nd ed.). The Guilford Press.
• Krystallis, A., ve Chryssohoidis, G. (2011). Consumers’ willingness to pay for organic food: Factors that affect it and variation per organic product type. British Food Journal, 107(5), 320–343.
• Lea, E., & Worsley, T. (2005). Australians’ organic food beliefs, demographics and values. British Food Journal, 107(11), 855–869.
• Liang, R.-D. (2016). Predicting intentions to purchase organic food: the moderating effects of organic food prices. British Food Journal, 118(1), 183–199.
• Magkos, F., Arvaniti, F., & Zampelas, A. (2006). Organic Food: Buying More Safety or Just Peace of Mind? A Critical Review of the Literature. Critical Reviews in Food Science and Nutrition, 46(1), 23–56.
• Magnusson, M. K., Arvola, A., Hursti, U.-K. K., Åberg, L., ve Sjödén, P.-O. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209–227.
• Malhotra, N. K. (2010). Marketing Research An Applied Orientation (6th ed.). New Jersey: Prentice Hall.
• Michaelidou, N., ve Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32, 163–170.
• Nasir, V. A., ve Karakaya, F. (2014). Consumer segments in organic foods market. Journal of Consumer Marketing, 31(4), 263–277.
• Özçelik Özfer, A., ve Uçar, A. (2008). Turkish academic staffs’ perception of organic foods. British Food Journal, 110(9), 948–960.
• Padel, S., ve Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, 107(8), 606–625.
• Paul, J., ve Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412–422.
• Rehber, E., ve Turhan, S. (2002). Prospects and challenges for developing countries in trade and production of organic food and fibers: The case of Turkey. British Food Journal, 104(3/4/5), 371–390.
• Satorra, A., ve Bentler, P. M. (1994). Corrections to test statistics and standard enors in covariance structure analysis. In A. von Eye & C. C. Clogg (Eds.), Latent variables analysis: Applications for developmental research (pp. 399–419). Thousand Oaks, CA: SAGE.
• Seegebarth, B., Behrens, S. H., Klarmann, C., ve Hennigs, N. (2016). Customer value perception of organic food: cultural differences and cross-national segments. British Food Journal, 118(2), 396–411.
• Seufert, V., Ramankutty, N., ve Foley, J. A. (2012). Comparing the yields of organic and conventional agriculture. Nature, 485(May), 229–232.
• Shimp, T. A., ve Sharma, S. (1987). Consumer Ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing Research, 24(3), 280–289.
• Tarkiainen, A., ve Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), 808–822.
• Teng, C.-C., ve Wang, Y.-M. (2015). Decisional factors driving organic food consumption: Generation of consumer purchase intentions. British Food Journal, 117(3), 1066–1081.
• Truong, T. T., Yap, M. H. T., ve Ineson, E. M. (2012). Potential Vietnamese consumers’ perceptions of organic foods. British Food Journal, 114(4), 529–543.
• Vindigni, G., Janssen, M. A., ve Jager, W. (2002). Organic food consumption: A multi-theoretical framework of consumer decision making. British Food Journal, 104(8), 624–642.
• Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Khalid, I., ve Ishak, N. (2014). Consumers Perception, Purchase Intention and Actual Purchase Behavior of Organic Food Products. Review of Integrative Business & Economics Research, 3(2), 378–397.
• Willer, H., & Lernoud, J. (Eds.). (2017). The World of Organic Agriculture Statistics and Emerging Trends 2017. Research Institute of Organic Agriculture FiBL and IFOAM Organics International.
• Zakowska-Biemans, S. (2011). Polish consumer food choices and beliefs about organic food. British Food Journal, 113(1), 122–137.