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THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING

Year 2006, Volume: 3 Issue: 11 , 204 - 218 , 01.05.2006

Mevhibe Albayrak Celile Özçiçek Dölekoğlu

https://izlik.org/JA83YJ82FD

Abstract

The main objective of this study is putting forward of creation of market branded products that access to an important market share in different product lines in developed countries and comparative analysis of various conceptual information and market branded food products development in the world and Turkey. Recently, while brand share of market branded products are changing with a percentage of 13-41 % in U.S.A and European Union, this percentage is only 3.2 % in Turkey. There is an important increase in the market share of food products that are used by retailers/chain stores in Turkey. It is also important that to create market branded products and to provide a place to them in the market. As a matter of fact, with this strategy structural changes and different benefit level for retailers, consumers and producers who are actors in marketing chain are required.

Keywords

Food brand market bran

THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING

Year 2006, Volume: 3 Issue: 11 , 204 - 218 , 01.05.2006

Mevhibe Albayrak Celile Özçiçek Dölekoğlu

https://izlik.org/JA83YJ82FD

Abstract

There are 0 citations in total.

Details

Primary Language English
Authors

Mevhibe Albayrak This is me

Celile Özçiçek Dölekoğlu This is me

Publication Date May 1, 2006
IZ https://izlik.org/JA83YJ82FD
Published in Issue Year 2006 Volume: 3 Issue: 11

Cite

APA Albayrak, M., & Dölekoğlu, C. Ö. (2006). THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi, 3(11), 204-218. https://izlik.org/JA83YJ82FD
AMA 1.Albayrak M, Dölekoğlu CÖ. THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi. 2006;3(11):204-218. https://izlik.org/JA83YJ82FD
Chicago Albayrak, Mevhibe, and Celile Özçiçek Dölekoğlu. 2006. “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”. Akdeniz İİBF Dergisi 3 (11): 204-18. https://izlik.org/JA83YJ82FD.
EndNote Albayrak M, Dölekoğlu CÖ (May 1, 2006) THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi 3 11 204–218.
IEEE [1]M. Albayrak and C. Ö. Dölekoğlu, “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”, Akdeniz İİBF Dergisi, vol. 3, no. 11, pp. 204–218, May 2006, [Online]. Available: https://izlik.org/JA83YJ82FD
ISNAD Albayrak, Mevhibe - Dölekoğlu, Celile Özçiçek. “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”. Akdeniz İİBF Dergisi 3/11 (May 1, 2006): 204-218. https://izlik.org/JA83YJ82FD.
JAMA 1.Albayrak M, Dölekoğlu CÖ. THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi. 2006;3:204–218.
MLA Albayrak, Mevhibe, and Celile Özçiçek Dölekoğlu. “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”. Akdeniz İİBF Dergisi, vol. 3, no. 11, May 2006, pp. 204-18, https://izlik.org/JA83YJ82FD.
Vancouver 1.Mevhibe Albayrak, Celile Özçiçek Dölekoğlu. THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi [Internet]. 2006 May 1;3(11):204-18. Available from: https://izlik.org/JA83YJ82FD