EN
TR
THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING
Öz
The main objective of this study is putting forward of creation of market branded products that access to an important market share in different product lines in developed countries and comparative analysis of various conceptual information and market branded food products development in the world and Turkey. Recently, while brand share of market branded products are changing with a percentage of 13-41 % in U.S.A and European Union, this percentage is only 3.2 % in Turkey. There is an important increase in the market share of food products that are used by retailers/chain stores in Turkey. It is also important that to create market branded products and to provide a place to them in the market. As a matter of fact, with this strategy structural changes and different benefit level for retailers, consumers and producers who are actors in marketing chain are required.
Anahtar Kelimeler
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Mayıs 2006
Gönderilme Tarihi
-
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2006 Cilt: 3 Sayı: 11
APA
Albayrak, M., & Dölekoğlu, C. Ö. (2006). THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi, 3(11), 204-218. https://izlik.org/JA83YJ82FD
AMA
1.Albayrak M, Dölekoğlu CÖ. THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi. 2006;3(11):204-218. https://izlik.org/JA83YJ82FD
Chicago
Albayrak, Mevhibe, ve Celile Özçiçek Dölekoğlu. 2006. “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”. Akdeniz İİBF Dergisi 3 (11): 204-18. https://izlik.org/JA83YJ82FD.
EndNote
Albayrak M, Dölekoğlu CÖ (01 Mayıs 2006) THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi 3 11 204–218.
IEEE
[1]M. Albayrak ve C. Ö. Dölekoğlu, “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”, Akdeniz İİBF Dergisi, c. 3, sy 11, ss. 204–218, May. 2006, [çevrimiçi]. Erişim adresi: https://izlik.org/JA83YJ82FD
ISNAD
Albayrak, Mevhibe - Dölekoğlu, Celile Özçiçek. “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”. Akdeniz İİBF Dergisi 3/11 (01 Mayıs 2006): 204-218. https://izlik.org/JA83YJ82FD.
JAMA
1.Albayrak M, Dölekoğlu CÖ. THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi. 2006;3:204–218.
MLA
Albayrak, Mevhibe, ve Celile Özçiçek Dölekoğlu. “THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING”. Akdeniz İİBF Dergisi, c. 3, sy 11, Mayıs 2006, ss. 204-18, https://izlik.org/JA83YJ82FD.
Vancouver
1.Mevhibe Albayrak, Celile Özçiçek Dölekoğlu. THE STRATEGY OF MARKET BRANDED PRODUCT IN FOOD RETAILING. Akdeniz İİBF Dergisi [Internet]. 01 Mayıs 2006;3(11):204-18. Erişim adresi: https://izlik.org/JA83YJ82FD