Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama

Celal Hakan Kağnıcıoğlu; Haldun Çolak

doi:10.18037/ausbd.668649

Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama

Öz

Bu çalışmanın amacı tüketicilerin gelecekte Nesnelerin İnterneti (Nİ) teknolojilerinin kabulüne yönelik davranışsal niyetinin açıklanmasıdır. Bütünleşik Teknoloji Kabul ve Kullanım Teorisi 2’de yer alan Performans Beklentisi, Çaba Beklentisi, Sosyal Etki, Hazsal Motivasyon ve Alışkanlık değişkenlerine Güven ile Güvenlik ve Mahremiyet değişkenleri eklenmiştir. Ayrıca moderatör etkisine bakmak amacıyla Teknoloji Hazır Olma İndeksi de çalışmada yer almaktadır. 377 katılımcıdan elde edilen veriler PLS-Yapısal Eşitlik Modellemesi yöntemiyle analiz edilmiştir. Bulgulara göre davranışsal niyete ait R^2 yüksek kabul edilebilecek bir değer olan 0,60 olarak bulunmuştur. Ayrıca tüketicilerin mevcut akıllı cihazlarla girdikleri etkileşimleri sonucu sahip oldukları deneyim, onların yeni teknolojilere de alışkanlık kazanacakları inancını yansıtmakta ve dolayısıyla bu teknolojileri benimseyebileceklerini göstermektedir. Güven değişkeninin tüketicilerin bu teknolojilerden beklentilerini karşılamasında önemli bir değişken olduğu ortaya çıkmaktadır. Her ne kadar güvenlik ve mahremiyetin DN üzerinde doğrudan etkisi tespit edilemese de, hazsal motivasyonun tam aracılık etkisiyle, DN üzerinde pozitif ve anlamlı etkisi saptanmıştır. Tüketicilerin Nİ teknolojileriyle ilişkili veri mahremiyetinin korunması gibi konularda yeteri kadar bilgi sahibi olmadıkları anlaşılırken, Nİ teknolojilerinin kullanımı ile elde edilecek hazza yönelik inanç tüketicilerin veri mahremiyetine yönelik korkularını azaltmaktadır. Öte yandan tüketicilerin teknolojiye hazır olma seviyeleri yükseldikçe daha fazla haz alma, algılanan faydada artış ve daha kolay bir kullanım algısının oluşacağı sonucu çıkmaktadır. Özgünlük katan diğer birçok gizil ilişki ile birlikte bu çalışma, gelecekte bu teknolojilerin tüketiciler tarafından kabulü noktasında hem teorik hem de uygulamaya ışık tutması açısından önemli sonuçlar elde edilmesini sağlamıştır.

Anahtar Kelimeler

Nesnelerin İnterneti,Teknoloji Kabulü,BTKKT 2,Tüketiciler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Celal Hakan Kağnıcıoğlu
0000-0003-4369-6063
Türkiye

Haldun Çolak
0000-0001-7164-3538
Türkiye

Yayımlanma Tarihi

31 Aralık 2019

Gönderilme Tarihi

22 Ağustos 2019

Kabul Tarihi

30 Aralık 2019

Yayımlandığı Sayı

Yıl 2019 Cilt: 19 Sayı: 4

DOI

https://doi.org/10.18037/ausbd.668649

IZ

https://izlik.org/JA23AD86LU

Kaynak Göster

RIS / Bibtex

APA

Kağnıcıoğlu, C. H., & Çolak, H. (2019). Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 19(4), 241-268. https://doi.org/10.18037/ausbd.668649

AMA

1.Kağnıcıoğlu CH, Çolak H. Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama. AÜSBD. 2019;19(4):241-268. doi:10.18037/ausbd.668649

Chicago

Kağnıcıoğlu, Celal Hakan, ve Haldun Çolak. 2019. “Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 19 (4): 241-68. https://doi.org/10.18037/ausbd.668649.

EndNote

Kağnıcıoğlu CH, Çolak H (01 Aralık 2019) Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama. Anadolu Üniversitesi Sosyal Bilimler Dergisi 19 4 241–268.

IEEE

[1]C. H. Kağnıcıoğlu ve H. Çolak, “Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama”, AÜSBD, c. 19, sy 4, ss. 241–268, Ara. 2019, doi: 10.18037/ausbd.668649.

ISNAD

Kağnıcıoğlu, Celal Hakan - Çolak, Haldun. “Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama”. Anadolu Üniversitesi Sosyal Bilimler Dergisi 19/4 (01 Aralık 2019): 241-268. https://doi.org/10.18037/ausbd.668649.

JAMA

1.Kağnıcıoğlu CH, Çolak H. Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama. AÜSBD. 2019;19:241–268.

MLA

Kağnıcıoğlu, Celal Hakan, ve Haldun Çolak. “Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, c. 19, sy 4, Aralık 2019, ss. 241-68, doi:10.18037/ausbd.668649.

Vancouver

1.Celal Hakan Kağnıcıoğlu, Haldun Çolak. Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama. AÜSBD. 01 Aralık 2019;19(4):241-68. doi:10.18037/ausbd.668649

Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama

Tüketicinin Nesnelerin Interneti Teknolojilerini Benimsemesi ve Bir Uygulama

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster

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