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Year 2016, Volume: 16 Issue: 1, 175 - 184, 25.04.2016

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References

  • Bagozzi, R. P., Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of Academy of Marketing Science, 16, 74-94.
  • Bakırtaş, H., Canberk, G. C., Bakırtaş, İ. (2014). e Eft- fects of Materialism and Consumer Ethics on Eco- logical Behavior: An Empirical Study. European Journal of Sustainable Development, 3(4), 125-134.
  • Belk, R. W. (1985). Materialism: Trait Aspects of Li- ving in the Material World. Journal of Consumer Research, 12(3), 265-280.
  • Bove, L. L., Nagpal, A., Dorsett, A. D. S. (2009). Explo- ring the Determinants of the Frugal Shopper. Jour- nal of Retailing and Consumer Services, 16, 291-297.
  • Browne, B. A. and Kaldenberg, D. O. (1997). Concep- tualizing Self‐Monitoring: Links to Materialism and Product Involvement. Journal of Consumer Marketing, 14(1), 31-44.
  • Burns, D. J., Warren, H. B. (1995). Need for Unique- ness: Shopping Mall Preference and Choice Activ- ity. International Journal of Retail and Distribution Management, 23(12), 4-12.
  • Chan, K. K., Wang, X. (2015). Exploring the Anteced- ents and Consequences of Ming Pai Kong (Brand- Name Fanaticism) among China’s Generations Y. Journal of Global Marketing, 28, 67-82.
  • Doğan, S. Y. (2010). Materyalist Eğilimlerin Demo- gra k Özelliklere Göre Farklılaşmasına Yönelik Bir Araştırma. C. Ü. İktisadi ve İdari Bilimler Dergisi, 11(1), 57-70.
  • Erasmus, A. C., Christie, L., Kleyn, J. (2015). Town- house Residents’ Use of Interior Products in the Social Zones of eir Homes as Demonstration of eir Need for Uniqueness. International Journal of Consumer Studies, doi: 10.1111/ijcs.12198.
  • Hair, J. E., Anderson, R. E., Tatman, R. L. & Black, W. C. (1998). Multivariate Data Analysis. (5th Edi- tion). New Jersey: Prentice-Hall.
  • He, Y., Zou, D., Fin, L. (2010). Exploiting the Gold- mine: a Lifestyle Analysis of A uent Chinese Consumers. Journal of Consumer Marketing, 27(7), 615-628.
  • Heaney, J. G., Goldsmith, R. E., Jusoh, W. J. W. (2005). Status Consumption Among Malaysian Consum- ers: Exploring Its Relationships with Materialism and Attention-to-Social Comparison-Information. Journal of International Consumer Marketing, 17(4), 83-98.
  • Hyun, S. S., Park, S. H. (2015). e Antecedents and Consequences of Traveler’s Need for Uniqueness: An Empirical Study of Restaurant Experiences. Asia Paci c Journal of Tourism Research, doi: 10.1080/10941665.2015.1062404, 1-28.
  • Kilbourne W, Pickett, G. 2008. How Materialism Af- fects Environmental Beliefs, Concern, and Envi- ronmentally Responsible Behavior. Journal of Busi- ness Research, 61(9), 885-893.
  • Knight, D. K., Kim, E. Y. (2007). Japanese Consumer’s Need for Uniqueness: E ect on Brand Perceptions and Purchase Intention. Journal of Fashion Marke- ting and Management, 11(2), 270-280.
  • Lastovicka, J. L., Bettencourt, L. A., Hughner, R. S., Kuntze, R. J. (1999). Lifestyle of the Tight and Fru- gal: eory and Measurement. Journal of Consu- mer Research, 26(1), 85-98.
  • Liu, S. Q., Mattila, A. S. (2015). Etnic Dining: Need to Belong, Need to Be Unique, and Menu O ering. International Journal of Hospitality Management, 49, 1-7.
  • Lundstrom, W. J., White, D. S. (1999). Intergenerati- onal and Cultural Di erences in Materialism: An Empirical Investigation of Consumers from France and the U. S. A. Journal of Euromarketing, 7(2), 47- 65.
  • Moldovan, S., Steinhart, Y., Ofen, S. (2015). “Share and Scare”: Solving the Communication Dilemma of Early Adopters with a High Need For Uniqueness, Journal of Consumer Psychology, 25(1), 1-14.
  • Muinos, G. Suarez, E. Hess, S., Hernandez, B. (2015). Frugality and Psychological Well-Being: e Role of Voluntary Restriction and Resourceful Use of Resources. Bilingual Journal of Environmental Psychology, 6(2), 169-190.
  • Muncy, J.A., Eastman, J.K. (1998). Materialism and Consumer Ethics: An Exploratory Study. Journal of Business Ethics, 17(2), 137-145.
  • Ims, K. & Jakobsen, O. (2008). Consumerism and Fru- gality: Contradictory Principles in Economics?. Frugality: Rebalancing Material and Spiritual Valu- es in Economic Life, (eds. Luk Bouckaert, Hendrik Opdebeeck and Laszlo Zsolnai), Germany: Peter Lang AG: 169:184
  • Richins, M.L., Dawson, S. (1992). A Consumer Values Orientation of Materialism and its Measurement: Scale Development and Validation. Journal of Con- sumer Research, 19(3), 303-316.
  • Shoham, A., Brencic, M. M. (2004). Value, Price Cons- ciousness and Consumption Frugality. Journal of Intenational Consumer Marketing, 17(1), 55-69.
  • Sivanathan, N., Pettit N. C. (2010). Protecting the self through Consumption. Status Goods as A irmati- onal Commodities. Journal of Experimental Social Psychology, 46, 564-570.
  • Snyder, C.R. & Fromkin, H. L. (1980). Uniqueness: e Human Pursuit of Di erence, New York: Plenum.
  • Tian, K. T., Bearden, W. O., Hunter, G. L. (2001). Con- sumers’ Need for Uniqueness: Scale Development and Validation. Journal of Consumer Research, 28(1), 50-66.
  • Todd, S., Lawson, R. (2003). Towards an Understan- ding of Frugal Consumers. Australasian Marketing Journal, 11(3), 8-18.
  • Troisi, J. D., Christopher, A. N., Marek, P. (2006). Ma- terialism and Money Spending Disposition as Pre- dictors of Economics and Personality Variables. North American Journal of Psychology, 8(3), 421- 436.
  • Wan, E. W., Xu, J., Ding, Y. (2014). To Be or Not to Be Unique? e E ect of Social Exclusion on Consu- mer Choice. Journal of Consumer Research, 40(6), 1109-1122.

The Relationships among Frugality, Materialism and Consumer’s Need for Uniqueness

Year 2016, Volume: 16 Issue: 1, 175 - 184, 25.04.2016

Abstract

Materialism, consumer’s need for uniqueness and frugality concepts are very important for companies, their marketing strategies and environmental sustainability. This paper is examined the relationships among materialism, frugality and consumers’ need for uniqueness (CNU) concepts. The data was collected by questionnaire and it was carried out for 350 Turkish consumers. Firstly, exploratory factor analysis was made and then, structural equation modeling (SEM) was used to analyze the hypothesis. Turkish consumers’ need for uniqueness consisted of avoidance similarity and unpopular choice dimensions. Unpopular choice dimension of the consumer’s need for uniqueness was positively related to the frugality and statistically significant whereas avoid of similarity dimension of the consumer’s need for uniqueness was negatively related to the frugality in addition to not statistically significant. Similarly, materialism was negatively related to frugality, but the relationship was not statistically significant.

References

  • Bagozzi, R. P., Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of Academy of Marketing Science, 16, 74-94.
  • Bakırtaş, H., Canberk, G. C., Bakırtaş, İ. (2014). e Eft- fects of Materialism and Consumer Ethics on Eco- logical Behavior: An Empirical Study. European Journal of Sustainable Development, 3(4), 125-134.
  • Belk, R. W. (1985). Materialism: Trait Aspects of Li- ving in the Material World. Journal of Consumer Research, 12(3), 265-280.
  • Bove, L. L., Nagpal, A., Dorsett, A. D. S. (2009). Explo- ring the Determinants of the Frugal Shopper. Jour- nal of Retailing and Consumer Services, 16, 291-297.
  • Browne, B. A. and Kaldenberg, D. O. (1997). Concep- tualizing Self‐Monitoring: Links to Materialism and Product Involvement. Journal of Consumer Marketing, 14(1), 31-44.
  • Burns, D. J., Warren, H. B. (1995). Need for Unique- ness: Shopping Mall Preference and Choice Activ- ity. International Journal of Retail and Distribution Management, 23(12), 4-12.
  • Chan, K. K., Wang, X. (2015). Exploring the Anteced- ents and Consequences of Ming Pai Kong (Brand- Name Fanaticism) among China’s Generations Y. Journal of Global Marketing, 28, 67-82.
  • Doğan, S. Y. (2010). Materyalist Eğilimlerin Demo- gra k Özelliklere Göre Farklılaşmasına Yönelik Bir Araştırma. C. Ü. İktisadi ve İdari Bilimler Dergisi, 11(1), 57-70.
  • Erasmus, A. C., Christie, L., Kleyn, J. (2015). Town- house Residents’ Use of Interior Products in the Social Zones of eir Homes as Demonstration of eir Need for Uniqueness. International Journal of Consumer Studies, doi: 10.1111/ijcs.12198.
  • Hair, J. E., Anderson, R. E., Tatman, R. L. & Black, W. C. (1998). Multivariate Data Analysis. (5th Edi- tion). New Jersey: Prentice-Hall.
  • He, Y., Zou, D., Fin, L. (2010). Exploiting the Gold- mine: a Lifestyle Analysis of A uent Chinese Consumers. Journal of Consumer Marketing, 27(7), 615-628.
  • Heaney, J. G., Goldsmith, R. E., Jusoh, W. J. W. (2005). Status Consumption Among Malaysian Consum- ers: Exploring Its Relationships with Materialism and Attention-to-Social Comparison-Information. Journal of International Consumer Marketing, 17(4), 83-98.
  • Hyun, S. S., Park, S. H. (2015). e Antecedents and Consequences of Traveler’s Need for Uniqueness: An Empirical Study of Restaurant Experiences. Asia Paci c Journal of Tourism Research, doi: 10.1080/10941665.2015.1062404, 1-28.
  • Kilbourne W, Pickett, G. 2008. How Materialism Af- fects Environmental Beliefs, Concern, and Envi- ronmentally Responsible Behavior. Journal of Busi- ness Research, 61(9), 885-893.
  • Knight, D. K., Kim, E. Y. (2007). Japanese Consumer’s Need for Uniqueness: E ect on Brand Perceptions and Purchase Intention. Journal of Fashion Marke- ting and Management, 11(2), 270-280.
  • Lastovicka, J. L., Bettencourt, L. A., Hughner, R. S., Kuntze, R. J. (1999). Lifestyle of the Tight and Fru- gal: eory and Measurement. Journal of Consu- mer Research, 26(1), 85-98.
  • Liu, S. Q., Mattila, A. S. (2015). Etnic Dining: Need to Belong, Need to Be Unique, and Menu O ering. International Journal of Hospitality Management, 49, 1-7.
  • Lundstrom, W. J., White, D. S. (1999). Intergenerati- onal and Cultural Di erences in Materialism: An Empirical Investigation of Consumers from France and the U. S. A. Journal of Euromarketing, 7(2), 47- 65.
  • Moldovan, S., Steinhart, Y., Ofen, S. (2015). “Share and Scare”: Solving the Communication Dilemma of Early Adopters with a High Need For Uniqueness, Journal of Consumer Psychology, 25(1), 1-14.
  • Muinos, G. Suarez, E. Hess, S., Hernandez, B. (2015). Frugality and Psychological Well-Being: e Role of Voluntary Restriction and Resourceful Use of Resources. Bilingual Journal of Environmental Psychology, 6(2), 169-190.
  • Muncy, J.A., Eastman, J.K. (1998). Materialism and Consumer Ethics: An Exploratory Study. Journal of Business Ethics, 17(2), 137-145.
  • Ims, K. & Jakobsen, O. (2008). Consumerism and Fru- gality: Contradictory Principles in Economics?. Frugality: Rebalancing Material and Spiritual Valu- es in Economic Life, (eds. Luk Bouckaert, Hendrik Opdebeeck and Laszlo Zsolnai), Germany: Peter Lang AG: 169:184
  • Richins, M.L., Dawson, S. (1992). A Consumer Values Orientation of Materialism and its Measurement: Scale Development and Validation. Journal of Con- sumer Research, 19(3), 303-316.
  • Shoham, A., Brencic, M. M. (2004). Value, Price Cons- ciousness and Consumption Frugality. Journal of Intenational Consumer Marketing, 17(1), 55-69.
  • Sivanathan, N., Pettit N. C. (2010). Protecting the self through Consumption. Status Goods as A irmati- onal Commodities. Journal of Experimental Social Psychology, 46, 564-570.
  • Snyder, C.R. & Fromkin, H. L. (1980). Uniqueness: e Human Pursuit of Di erence, New York: Plenum.
  • Tian, K. T., Bearden, W. O., Hunter, G. L. (2001). Con- sumers’ Need for Uniqueness: Scale Development and Validation. Journal of Consumer Research, 28(1), 50-66.
  • Todd, S., Lawson, R. (2003). Towards an Understan- ding of Frugal Consumers. Australasian Marketing Journal, 11(3), 8-18.
  • Troisi, J. D., Christopher, A. N., Marek, P. (2006). Ma- terialism and Money Spending Disposition as Pre- dictors of Economics and Personality Variables. North American Journal of Psychology, 8(3), 421- 436.
  • Wan, E. W., Xu, J., Ding, Y. (2014). To Be or Not to Be Unique? e E ect of Social Exclusion on Consu- mer Choice. Journal of Consumer Research, 40(6), 1109-1122.
There are 30 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Assoc. Prof. Dr. Hülya Bakırtaş

Publication Date April 25, 2016
Submission Date April 25, 2016
Published in Issue Year 2016 Volume: 16 Issue: 1

Cite

APA Bakırtaş, A. P. D. H. (2016). The Relationships among Frugality, Materialism and Consumer’s Need for Uniqueness. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 16(1), 175-184.

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