Netnografi Yöntemi Kullanılarak Arabesk ve Türk Sanat Müziği Sanal Topluluklarının İncelenmesi

Yıl 2018, Cilt: 18 Sayı: 1, 129 - 142, 25.06.2018

Gökçe Cebeci Selin Küçükkancabaş Esen

https://doi.org/10.18037/ausbd.550780

Cited By: 2

Öz

Bu araştırmada, internet aracılığıyla sanal toplulukların etnografik olarak incelenmesini sağlayan yeni bir nitel araştırma yöntemi olan netnografi yöntemi kullanılarak arabesk müzik ve Türk sanat müziği dinleyicilerinden oluşan sanal topluluklar incelenmektedir. Araştırmada, arabesk ve Türk sanat müziği dinleyicilerinin sanal topluluklardaki elektronik duvarlarda yer alan paylaşımları incelenerek, dinleyicilerin bu müzik türleri ile ilgili görüşleri, bu müzik türünü hangi sanatçılarla neden özdeşleştirdikleri keşfedilmeye çalışılmaktadır. Araştırmanın sonuçları müzik pazarlamacılarına, dinleyicilerinin ilgilerini daha iyi çekmelerini ve daha fazla dinleyiciye ulaşmalarını sağlayacak fikirler sunmaktadır. 

Anahtar Kelimeler

Netnografi, Müzik Pazarlaması, Sanal Müzik Toplulukları, TÜrk Sanat Müziği

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