STRATEGİC USİNG OF PRİVATE LABELS FROM RETAILERS PERSPECTİVE IN TURKEY

Abstract

Keywords

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Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı

Abstract

Keywords

• Gıda, marka, perakendecilik, özel marka, mağaza markası

References

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