STRATEGİC USİNG OF PRİVATE LABELS FROM RETAILERS PERSPECTİVE IN TURKEY

Yıl 2009, Cilt: 64 Sayı: 04, 153 - 173, 01.04.2009

M.hakan Altıntaş Serkan Kılıç

https://doi.org/10.1501/SBFder_0000002137

Cited By: 2

https://izlik.org/JA55KT56HJ

Öz

Anahtar Kelimeler

-

Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı

https://izlik.org/JA55KT56HJ

Öz

Anahtar Kelimeler

Gıda , marka , perakendecilik , özel marka , mağaza markası

Kaynakça

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