EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES

Abstract

Keywords

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Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması

Abstract

Keywords

• Pazarlama karması, etik, pazarlama etiği, pazarlama yöneticileri, alan araştırması

References

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