EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES

Öz

Anahtar Kelimeler

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Pazarlama Karmasının Etik Açuıan İncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan Araştırması

Öz

Anahtar Kelimeler

• Pazarlama karması, etik, pazarlama etiği, pazarlama yöneticileri, alan araştırması

Kaynakça

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