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İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA

Year 2011, Volume: 66 Issue: 02, 93 - 120, 01.02.2011
https://doi.org/10.1501/SBFder_0000002205

Abstract

References

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  • Bergham, L., Matthssens, P. ve Vandenbemt, K., (2006), “Building Competences for New Customer Value Creation: An Exploratory Study”, Industrial Marketing Management, 35(8):961-973.
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  • Carrillat, Jaramillo ve Locander, (2004), “Market-Driving Organizations: A Framework”, Academy of Marketing Science Review, 8(5):1-14.
  • Christensen, C. M. ve Overdorf, M., (2000), “Meeting the Challenge of Disruptive Change”, Harvard Business Review, March-April:66-76.
  • Christensen, C. M., Johnson, M. W. ve Rigby, D. K., (2002), “Foundations for Growth: How to Identify and Build Desruptive New Businesses”, MIT Sloan Management Review, 43(3):22-31.
  • Corbett, A. C., (2007), “Learning Asymmetries and the Discovery of Entrepreneurial Opportunities”, Journal of Business Venturing, 22:97-118.
  • Darroch, J. ve McNaughton, R., (2002), “Examining the Link between Knowledge Management Practices and Types of Innovation”, Journal of Intellectual Capital, 3(3):210-222.
  • Darroch, J., (2005), “Knowledge Management, Innovation and Firm Performance”, Journal of Knowledge Management, 9(3):101-115.
  • Davidsson, P., (2005), Researching Entrepreneurship: International Studies in Entrepreneurship, (USA:Springer).
  • de Bruin, A. ve Ferrante, F., (2009), “Entrepreneurship and the Opportunity-Knowledge Nexus”, Workshop on Creativity and Entrepreneurship, University of Cassino, Cassino, Italy.
  • Deakins, D. ve Mark, F., (2009), Entrepreneurship and Small Firms, (London:McGraw Hill Higher Education).
  • Dougherty, D., (1990). “Understanding New Markets for New Products”, Strategic Management Journal, 11(1):59-78.
  • Eckhardt, J. T. ve Shane, S. A., (2003), “Opportunities and Entrepreneurship”, Journal of Management, 29(3):333-349.
  • Erikson, T., (2002), “Entrepreneurial Capital: The Emerging Venture’s Most Important Asset and Competitive Advantage”, Journal of Business Venturing, 17(3):275-290.
  • Fagerberg, J. (2005), “Innovation: A Guide to the Literature”, The Oxford Handbook of Innovation, Jan Fagerberg, David Mowery ve Richard Nelson (eds.), (New York:Oxford University Press):1-26.
  • Forlani D. ve Parthasarathy, M., (2003), “Dynamic Market Definition: An International Marketing Perspective”, International Marketing Review, 20(2):142-160.
  • Foss, N., (2001), “The Boundary School: Strategy as a Boundary Decision”, Rethinking Strategy, Henk W. Volberde ve TomElfring (eds.), (London:Sage Publications):97-115.
  • Gentile, C., Spiller, N. ve Noci, G., (2007), “How to Sustain Customer Experience: An Overview of Experience Components that Co-Create Value with the Customer”, European Management Journal, 25(5):395-410,
  • Geroski, P. A., (1998), “Thinking creatively about Markets”, International Journal of Industrial Organization, 16:677-695.
  • Geroski, P. A., (2003), The Evolution of New Markets, (USA:Oxford University Press). Gruber, M., (2007), “Uncovering the Value of Planning in New Venture Creation: A Process and Contingency Perspective”, Journal of Business Venturing, 22(6):782-807.
  • Henderson, R. M. ve Clark, K. B., (1990), “Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms”, Administrative Science Quarterly, 35(1):9-30.
  • Heracleous, L., (2004), “Boundaries in the Study of Organization”, Human Relations, 57(1), (London:Sage Publications):95-103.
  • Hernes, T., (2003), “Enabling and Constraining Properties of Organizational Boundaries”, Managing Boundaries in Organizations: Multiple Perspectives, Neil Paulsen ve Tor Hernes (eds.), (New York:Palgrave MacMillan):35-54.
  • Hernes, T. ve Paulsen, N., (2003), “Introduction: Boundaries and Organization”, Managing Boundaries in Organizations: Multiple Perspectives, Neil Paulsen ve Tor Hernes (eds.), (New York:Palgrave MacMillan):1-13.
  • Hills, G. H., Hansen, D. J. ve Hultman, C., (2004), “Opportunity Recognition Processes: A Value Creation Context”, Working Papers of Institute for Entrepreneurial Studies, University of Illinois at Chicago.
  • Holloway, S. S. ve Sebastiao, H. J., (2010), “The Role of Business Model Innovation in the Emergence of Markets: A Missing Dimension of Entrepreneurial Strategy?”, Journal of Strategic Innovation and Sustainability, 6(4):86-101.
  • Hougaard, S., (2004), The Business Idea: The Early Stages of Entrepreneurship, (Denmark:Springer).
  • Huemer, L., Becerra, M. ve Lunnan, R., (2004), “Organizational Identity and Network Identification: Relating within and beyond Imaginary Boundaries”, Scandinavian Journal of Management, 20(1-2):53-73.
  • Iyer, G. R., LaPlaca, P. J. ve Sharma, A., (2006), “Innovation and New Product Introductions in Emerging Markets: Strategic Recommendations for the Indian Market”, Industrial Marketing Management, 35(3):373-382.
  • Jacobides, M. G. ve Billinger, S., (2006), “Designing the Boundaries of the Firm: From “Make, Buy, or Ally” to the Dynamic Benefits of Vertical Architecture”, Organization Science, 17(2):249-261.
  • Jacobides, M. G. ve Winter S. G., (2007), “Entrepreneurship and Firm Boundaries: The Theory of a Firm”, Journal of Management Studies, 44(7):1213-1241.
  • Jacobides, M. G., (2005), “Industry Change through Vertical Disintegration: How and Why Markets Emerged in Mortgage Banking”, Academy of Management Journal, 48(3):465-498.
  • Jaworski, B., Kohli, A. K. ve Sahay, A. (2000), “Market-Driven versus Driving Markets”, Journal of Academy of Marketing Science, 28(1):45-54.
  • Jevnaker, B. H., (2003), “Industrial Designers as Boundary Workers”, Managing Boundaries in Organizations: Multiple Perspectives, Neil Paulsen ve Tor Hernes (eds.), (New York:Palgrave MacMillan):110-128.
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İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA

Year 2011, Volume: 66 Issue: 02, 93 - 120, 01.02.2011
https://doi.org/10.1501/SBFder_0000002205

Abstract

Girişimci işletmeler, pazarı kendi istekleri doğrultusunda yönlendirebilmek için farkettikleri fırsatları belirleme ve değerlendirme faaliyetlerini bir araya getirmeli ve ikisini birlikte yürütmelidir (Mengüç ve Auh, 2008). Bu işletmeler, rakipler ve bir bütün halinde pazar tarafından sunulan değeri yoksayarak tüketicilerin değer fonksiyonunda sıçrama meydana getirmektedirler (Kumar, Sheer, ve Kotler, 2000). Sonuç olarak, yeni pazar alanları oluşturarak, mevcut pazardaki rekabeti ilgisiz kılmaktadırlar (Kim ve Mauborgne, 2005). Sınır kararları pazar oluşturma konusunun önemli bir bölümünü oluşturmakta ve girişimci işletmenin sınırları ile yeni pazarın sınırları birlikte oluşmakta/değişmektedir. Pazar oluşturma literatürüyle ilgili, kimlik sınırları ve işletmelerin pazardaki gücüne ilişkin sınırları olmak üzere iki temel sınır kararı mevcuttur. Kimlik ve güce ilişkin sınır kararları yoluyla işletmeler mevcut yasal sınırlarının ötesinde hareket edebilmekte ve eşanlı olarak pazarın sınırlarını ve tanımını yeniden oluşturmaktadır.

References

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  • Ashforth, B. E., Mael, F., (1989)“Social Identity Theory and the Organization”, Academy of Management Review, 14(1):20-39.
  • Baden-Fuller, C., (2001), “The Boundary Decision in Strategy”, Rethinking Strategy, Henk W. Volberde ve Tom Elfring (eds.), (London:Sage Publications):140-2.
  • Baker, W. E. ve Sinkula, J. M., (1999), “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance”, Journal of the Academy of Marketing Science, 27(4):411-427.
  • Bala, V. ve Goyal, S., (1994), “The Birth of a New Market”, The Economic Journal, 104 (March):282-290.
  • Baldwin, C. Y., (2010), “Schumpeter’s Slingshot: The Strategic Use of Architectural Knowledge by Entrepreneurial Knowledge”, Harward Business School, Working Paper.
  • Bergham, L., Matthssens, P. ve Vandenbemt, K., (2006), “Building Competences for New Customer Value Creation: An Exploratory Study”, Industrial Marketing Management, 35(8):961-973.
  • Cacciatori, E. ve Jacobides, M.G., (2005), “The Dynamic Limits of Specialization: Vertical Integration Reconsidered”, Organization Studies, 26(12):1851-1883.
  • Canever, M. D., Van Trijp, H. C. M. ve Beers, G., (2008), “The Emergent Demand Chain Management: Key Features and Illustration from the Beef Business”, Supply Chain Management: An International Journal, 13(2):104-115.
  • Carrillat, Jaramillo ve Locander, (2004), “Market-Driving Organizations: A Framework”, Academy of Marketing Science Review, 8(5):1-14.
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  • Eckhardt, J. T. ve Shane, S. A., (2003), “Opportunities and Entrepreneurship”, Journal of Management, 29(3):333-349.
  • Erikson, T., (2002), “Entrepreneurial Capital: The Emerging Venture’s Most Important Asset and Competitive Advantage”, Journal of Business Venturing, 17(3):275-290.
  • Fagerberg, J. (2005), “Innovation: A Guide to the Literature”, The Oxford Handbook of Innovation, Jan Fagerberg, David Mowery ve Richard Nelson (eds.), (New York:Oxford University Press):1-26.
  • Forlani D. ve Parthasarathy, M., (2003), “Dynamic Market Definition: An International Marketing Perspective”, International Marketing Review, 20(2):142-160.
  • Foss, N., (2001), “The Boundary School: Strategy as a Boundary Decision”, Rethinking Strategy, Henk W. Volberde ve TomElfring (eds.), (London:Sage Publications):97-115.
  • Gentile, C., Spiller, N. ve Noci, G., (2007), “How to Sustain Customer Experience: An Overview of Experience Components that Co-Create Value with the Customer”, European Management Journal, 25(5):395-410,
  • Geroski, P. A., (1998), “Thinking creatively about Markets”, International Journal of Industrial Organization, 16:677-695.
  • Geroski, P. A., (2003), The Evolution of New Markets, (USA:Oxford University Press). Gruber, M., (2007), “Uncovering the Value of Planning in New Venture Creation: A Process and Contingency Perspective”, Journal of Business Venturing, 22(6):782-807.
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  • Heracleous, L., (2004), “Boundaries in the Study of Organization”, Human Relations, 57(1), (London:Sage Publications):95-103.
  • Hernes, T., (2003), “Enabling and Constraining Properties of Organizational Boundaries”, Managing Boundaries in Organizations: Multiple Perspectives, Neil Paulsen ve Tor Hernes (eds.), (New York:Palgrave MacMillan):35-54.
  • Hernes, T. ve Paulsen, N., (2003), “Introduction: Boundaries and Organization”, Managing Boundaries in Organizations: Multiple Perspectives, Neil Paulsen ve Tor Hernes (eds.), (New York:Palgrave MacMillan):1-13.
  • Hills, G. H., Hansen, D. J. ve Hultman, C., (2004), “Opportunity Recognition Processes: A Value Creation Context”, Working Papers of Institute for Entrepreneurial Studies, University of Illinois at Chicago.
  • Holloway, S. S. ve Sebastiao, H. J., (2010), “The Role of Business Model Innovation in the Emergence of Markets: A Missing Dimension of Entrepreneurial Strategy?”, Journal of Strategic Innovation and Sustainability, 6(4):86-101.
  • Hougaard, S., (2004), The Business Idea: The Early Stages of Entrepreneurship, (Denmark:Springer).
  • Huemer, L., Becerra, M. ve Lunnan, R., (2004), “Organizational Identity and Network Identification: Relating within and beyond Imaginary Boundaries”, Scandinavian Journal of Management, 20(1-2):53-73.
  • Iyer, G. R., LaPlaca, P. J. ve Sharma, A., (2006), “Innovation and New Product Introductions in Emerging Markets: Strategic Recommendations for the Indian Market”, Industrial Marketing Management, 35(3):373-382.
  • Jacobides, M. G. ve Billinger, S., (2006), “Designing the Boundaries of the Firm: From “Make, Buy, or Ally” to the Dynamic Benefits of Vertical Architecture”, Organization Science, 17(2):249-261.
  • Jacobides, M. G. ve Winter S. G., (2007), “Entrepreneurship and Firm Boundaries: The Theory of a Firm”, Journal of Management Studies, 44(7):1213-1241.
  • Jacobides, M. G., (2005), “Industry Change through Vertical Disintegration: How and Why Markets Emerged in Mortgage Banking”, Academy of Management Journal, 48(3):465-498.
  • Jaworski, B., Kohli, A. K. ve Sahay, A. (2000), “Market-Driven versus Driving Markets”, Journal of Academy of Marketing Science, 28(1):45-54.
  • Jevnaker, B. H., (2003), “Industrial Designers as Boundary Workers”, Managing Boundaries in Organizations: Multiple Perspectives, Neil Paulsen ve Tor Hernes (eds.), (New York:Palgrave MacMillan):110-128.
  • Kim, C. ve Mauborgne, R., (2000), “Knowing a Business Idea When You See One”, Harvard Business Review, 78(5):129-137.
  • Kim, C. ve Mauborgne, R., (2004), “Value Innovation: The Strategic Logic of High Growth”, Harvard Business Review, 82(7-8):172-180.
  • Kim, C. ve Mauborgne, R., (2005a), Mavi Okyanus Stratejisi: Çekişmesiz Pazar Alanı Yaratmak ve Rekabeti Etkisiz Kılmak, (Çev. Şükrü Alpagut), (İstanbul:CSA Global Publishing).
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  • King, A. A. ve Tucci, C. L. (2002), “Incumbent Entry into New Market Niches: The Role of Experience and Managerial Choice in the Creation of Dynamic Capabilities”, Management Science:171-186.
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  • Kogut, B. ve Zander, U., (1996), “What Firms Do? Coordination, Identity, and Learning”, Organization Science, 7(5):502-518.
  • Kondra, A. Z. ve Hinings, C. R., (1998), “Organizational Diversity and Change in Institutional Theory”, Organization Studies, 19(5):743-767.
  • Kumar, N., Scheer, L. ve Kotler, P., (2000), “From Market Driven to Market Driving”, European Management Journal, 18(2):129-142.
  • Leiblein, M. J. ve Miller, D. J., (2003), “An Empirical Examination of Transaction- and Firm-Level Influences on the Vertical Boundaries of the Firm”, Strategic Management Journal, 24:839-859. Lewin, A. Y., Long, C. P. ve Carroll, T. N., (1999), “The Coevolution of New Organizational Forms”, Organization Science, 10(5):535-550.
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There are 96 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Şenay Sabah Kıyan This is me

Alper Özer This is me

Publication Date February 1, 2011
Submission Date July 31, 2014
Published in Issue Year 2011 Volume: 66 Issue: 02

Cite

APA Kıyan, Ş. S., & Özer, A. (2011). İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA. Ankara Üniversitesi SBF Dergisi, 66(02), 93-120. https://doi.org/10.1501/SBFder_0000002205
AMA Kıyan ŞS, Özer A. İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA. SBF Dergisi. February 2011;66(02):93-120. doi:10.1501/SBFder_0000002205
Chicago Kıyan, Şenay Sabah, and Alper Özer. “İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA”. Ankara Üniversitesi SBF Dergisi 66, no. 02 (February 2011): 93-120. https://doi.org/10.1501/SBFder_0000002205.
EndNote Kıyan ŞS, Özer A (February 1, 2011) İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA. Ankara Üniversitesi SBF Dergisi 66 02 93–120.
IEEE Ş. S. Kıyan and A. Özer, “İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA”, SBF Dergisi, vol. 66, no. 02, pp. 93–120, 2011, doi: 10.1501/SBFder_0000002205.
ISNAD Kıyan, Şenay Sabah - Özer, Alper. “İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA”. Ankara Üniversitesi SBF Dergisi 66/02 (February 2011), 93-120. https://doi.org/10.1501/SBFder_0000002205.
JAMA Kıyan ŞS, Özer A. İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA. SBF Dergisi. 2011;66:93–120.
MLA Kıyan, Şenay Sabah and Alper Özer. “İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA”. Ankara Üniversitesi SBF Dergisi, vol. 66, no. 02, 2011, pp. 93-120, doi:10.1501/SBFder_0000002205.
Vancouver Kıyan ŞS, Özer A. İŞLETME SINIRLARININ GİRİŞİMCİ FAALİYETLE YENİDEN YAPILANDIRILMASI: YENİ PAZAR OLUŞTURMA. SBF Dergisi. 2011;66(02):93-120.