Nostaljik Gıdaların Gastronomi Turizmi Bağlamındaki Deneyimsel Potansiyeli

Abstract

Bu çalışmanın amacı, nostaljik gıdaların gastronomi turizmi bağlamındaki deneyimsel potansiyelini değerlendirmek ve gıda temelli nostalji eğilimi, duyusal çağrışımlar, duygusal ve sosyo-kültürel çağrışımlar, nostaljik gıdalara yönelik seyahat tutumu ile nostaljik gıdalara yönelik seyahat etme niyeti arasındaki ilişkileri incelemektir. Araştırma verileri, Kasım 2025–Ocak 2026 tarihleri arasında, Türkiye'de yaşayan 18 yaş ve üzerindeki 350 katılımcıdan, kolayda örnekleme yöntemiyle çevrimiçi anketle toplanmıştır. Çalışmada değişkenler arasındaki ilişkiler regresyon analiziyle, çoklu yanıtlar frekans ve yüzdelerle, açık uçlu sorular ise MAXQDA destekli tematik analizle değerlendirilmiştir. Bulgular, gıda temelli nostalji eğiliminin pozitif duygusal ve sosyo-kültürel çağrışımlar ile negatif ve yoksunluk temelli çağrışımlarla anlamlı ilişki gösterdiğini, ancak seyahat tutumuyla anlamlı ilişki göstermediğini ortaya koymuştur. Duyusal çağrışımlar ile pozitif duygusal ve sosyo-kültürel çağrışımların nostaljik gıdalara yönelik seyahat tutumuyla, bu tutumun ise nostaljik gıdaları deneyimlemek amacıyla seyahat etme niyetiyle anlamlı ilişki gösterdiği belirlenmiştir. Nostaljik gıda deneyimleri en sık yöresel restoranlar, festivaller ve pazarlar ile sokak lezzeti etkinliklerinde, ağırlıklı olarak aile ve arkadaşlarla tercih edilmektedir. Tat ve koku, nostaljik gıda deneyiminde temel duyusal unsurlar olarak ortaya çıkmıştır. Nitel analizler, bu deneyimlerin aile, çocukluk, kültürel ritüeller, mekânsal hafıza ve geçmiş yaşam deneyimleriyle bütünleştiğini göstermiştir. Bulgular, nostaljik gıdaların destinasyonlarda özgün, duygusal ve anlamlı gastronomi turizmi deneyimlerinin geliştirilmesinde önemli bir potansiyele işaret etmektedir.

Keywords

• Nostaljik gıdalar
• gastronomi turizmi
• gıda deneyimi
• seyahat niyeti

The Experiential Potential of Nostalgic Foods in the Context of Gastronomy Tourism

Abstract

The aim of this study is to evaluate the experiential potential of nostalgic foods in the context of gastronomic tourism and to examine the relationships among food-related nostalgia proneness, sensory associations, emotional and sociocultural associations, attitudes toward traveling for nostalgic foods, and intentions to travel for nostalgic foods. Data were collected through an online survey administered to 350 participants aged 18 and over residing in Türkiye between November 2025 and January 2026 using convenience sampling. Relationships among the variables were analysed using regression analysis, multiple-response questions were examined through frequency and percentage analyses, and responses to open-ended questions were analysed using MAXQDA-assisted thematic analysis. The findings indicated that food-related nostalgia proneness was significantly associated with positive emotional and sociocultural associations as well as negative and deprivation-related associations, whereas no significant association was found with attitudes toward traveling for nostalgic foods. The findings also showed that sensory associations, as well as positive emotional and sociocultural associations, were significantly related to attitudes toward traveling for nostalgic foods, which, in turn, were significantly related to intentions to travel to experience nostalgic foods. Nostalgic food experiences were most frequently preferred in local restaurants, festivals and marketplaces, and street food events, predominantly with family and friends. Taste and smell emerged as the fundamental sensory elements in nostalgic food experiences. Qualitative analysis has shown that these experiences are intertwined with family, childhood, cultural rituals, spatial memory, and past-life experiences. The findings indicate the significant potential of nostalgic foods for developing authentic, emotional, and meaningful gastronomic tourism experiences at destinations.

Keywords

• Nostalgic foods
• gastronomic tourism
• food experience
• travel intention

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