İTİBAR RİSKİ VE FİRMA DEĞERİ İLİŞKİSİ: BİST’TE AMPİRİK BİR UYGULAMA

Şakir Sakarya; Nevzat Çalış

doi:10.31795/baunsobed.663510

Research Article

Relationship Between Reputation Risk and Firm Value: An Empirical Application on BİST

Year 2020, Volume: 23 Issue: 43, 283 - 309, 30.06.2020

Şakir Sakarya Nevzat Çalış

https://doi.org/10.31795/baunsobed.663510

Cited By: 1

Abstract

In this study, it was investigated whether the operational
loss incidents that occurred in banks traded in Borsa Istanbul between 2007 and
2017 cause reputational risk. In this research, case study method and single
sample t test analysis were used. The effect of operational loss announcements
on reputation risk was investigated via event study method in terms of events
for 3 and 21 days and as a result, negative abnormal yields were determined
only on the day the announcement loss were made (event day). It was observed
that the announcements lost their effects as long as it was moved away from the
event day.

Keywords

Reputation Risk, Operational Risk, Firm Value, Event Study

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