Decreasing natural resources and deteriorating environmental conditions have started to encourage consumers to be conscious at some point. The most fundamental factor for consumers to take responsibility in order to correct these negative conditions are undoubtedly products. The fact that these products cause the least harm to the environment, are more sensitive about consuming resources and are recyclable is the change in the product as a "green product". Consumers who have a positive attitude towards green products are more sensitive to recycling. For this purpose, the effect of green product attitude of consumers on green purchasing intention, recycling and lean consumption behaviors was investigated in this study. In line with the purpose, data were collected from consumers residing in Ankara between May 2020 and December 2020 using a survey method. 572 consumers participated in the study. As a result of the structural equation model analysis used in the analysis of the scales, it was determined that the green product attitude positively affected the green purchase intention, recycling and lean consumption. Supporting the H1, H2 and H3 hypotheses examined in the study, the analysis results of other studies were compared and it was observed that the results were parallel.
Primary Language | Turkish |
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Journal Section | Makaleler |
Authors | |
Publication Date | August 23, 2021 |
Submission Date | February 5, 2021 |
Published in Issue | Year 2021 Volume: 5 Issue: 1 |