Dijital Dönüşüm Çağında Liderlik: Turizm Organizasyonlarında Kalabalık Yalnızlık ve Dijital Bağımlılıkla Mücadele

Abstract

Bu çalışma, dijitalleşmenin bireysel ve örgütsel dönüşümünün bir sonucu olarak turizm organizasyonlarında yaşanan “kalabalık yalnızlık” ve “dijital bağımlılık” olgularını liderlik perspektifinden incelemeyi amaçlamaktadır. Kalabalık yalnızlık, bireylerin dijital bağlantılarla fiziksel olarak başkalarıyla çevrili olsalar da duygusal ve sosyal olarak izole hissettikleri bir durumdur. Dijitalleşme etkinliği artırırken, çalışanlar arasındaki insani ilişkileri zayıflatmakta ve bireylerin dijital kaynaklara olan kişisel bağımlılığını artırmaktadır. Bu bağlamda, çalışmanın gerekçesi, liderlerin bu tür zorluklara yönelik stratejik çözümler geliştirme ihtiyacına bir yanıt niteliği taşımaktadır. Araştırma yöntemi olarak literatür taraması kullanılmış; Scopus, Web of Science, Emerald Insight, ProQuest ve EBSCOhost gibi ulusal ve uluslararası veri tabanlarından yararlanılmıştır. Dijital çağda liderlik, çalışan refahı ve turizm sektöründeki örgütsel sorunlar araştırmanın temel odak alanlarını oluşturmaktadır. Çalışma, dijital çağın gereksinimlerine yanıt verebilen, çalışanların ihtiyaçlarına empatiyle yaklaşan ve sanal ortamlarda etkili ilişkiler kurabilen bir liderliğin, uzun vadeli örgütsel başarı için kritik öneme sahip olduğunu ortaya koymaktadır.

Keywords

• Dijital Çağda Liderlik
• Organizasyonlarda Kalabalık Yalnızlık
• Dijital Bağımlılık
• Dijitalleşmede Örgütsel Zorluklar
• Sürdürülebilirlik

Leadership in the Age of Digital Transformation: Addressing Crowded Loneliness and Digital Dependency in Tourism Organizations

Abstract

The study aims to explore the phenomena of "crowded loneliness" and "digi-tal dependency" that are experienced within tourism organizations as an aftermath of individual and organizational transformation caused by digitalization from a leader-ship point of view. Crowded loneliness is a state in which people are emotionally and socially isolated despite being physically surrounded by others through digital connec-tions. While digitalization enhances effectiveness, it erodes relationships between hu-man beings that exist among employees and increases personal dependence on digital resources. In this case, the rationale for the study is a response to the need of leaders to develop strategic solutions to such challenges. The research method used is literature review, utilizing national and international databases such as Scopus, Web of Science, Emerald Insight, ProQuest, and EBSCOhost. Central concerns are leadership in the digital age, employee well-being, and organizational issues within the tourism sector. The study finds that leadership responsive to the demands of the digital age, empa-thetic to employees' needs, and capable of building successful relationships in virtual environments are critical for long-term organizational success.

Keywords

• Leadership in the Digital Age
• Crowded Loneliness in Organizations
• Digi-tal Dependency
• Organizational Challenges in Digitalization
• Sustainability

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