Year 2020, Volume 18 , Issue 2, Pages 245 - 261 2020-06-24

Mavi Okyanus Stratejisi ve Sağlık Sektörü Uygulamaları Üzerinde Bir Çalışma
A Study on Blue Ocean Strategy and Health Sector Practices

Uğur UĞRAK [1] , Özgür UĞURLUOĞLU [2]


Mavi okyanus stratejisi ortaya atıldığı günden beri hem iş dünyası hem de akademik camia tarafından yoğun ilgi görmüştür. Özellikle mavi okyanus stratejisinin yeni talep alanları oluşturarak, rekabeti anlamsız bırakma önerisi nedeniyle, farklı endüstriler tarafından başarıyla uygulanmıştır. Pek çok endüstride olduğu gibi, yoğun rekabet ortamının olduğu sağlık sektörü mavi okyanus stratejisinin uygulanabileceği sektörlerden biri olabilir. Bu çalışma uluslararası literatür taraması yaparak, “mavi okyanus stratejisinin” kavramsal çerçevesini ve bu stratejinin sağlık sektöründe uygulanabilirliğine yönelik bir bakış açısını ortaya koymayı hedeflenmektedir. Yapılan literatür taramasında, mavi okyanus stratejisinin birçok sektörde başarı ile uygulandığı görülmüştür. Sağlık sektöründeki uygulamalarının henüz sınırlı olmasına rağmen, çeşitli sektörlerdeki başarısına dayanarak mavi okyanus stratejisinin sağlık hizmet alanında uygulanma potansiyelinin olduğu değerlendirilmektedir.

Since blue ocean strategy was put forward, it has been intensely interested by both business world and academic community. Particularly, because of blue ocean strategy’s offer to make competition irrelevant by creating untapped demand, blue ocean strategy has been successfully applied by various industries. As in many industries, health sector, in which a highly competitive environment is in effect can be one of the sectors in which blue ocean strategy can be applied. This study, conducting international literature survey, aim at presenting conceptual framework of blue ocean strategy and a perspective for applicability of blue ocean strategy in health sector. In literature survey, it was seen blue ocean strategy was successfully applied across various sectors. Though practices of the blue ocean strategy in health sector have been limited yet, depending on its success in different sectors, it is considered to have potential to be applied in health care sector.

Mavi okyanus stratejisi, Sağlık sektörü, Sağlık hizmetleri
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Primary Language tr
Subjects Social
Journal Section İktisadi ve idari Bilimler Sayısı
Authors

Orcid: 0000-0002-6043-835X
Author: Uğur UĞRAK (Primary Author)
Institution: ANKARA T.C. SB. SBÜ. GÜLHANE EĞİTİM VE ARAŞTIRMA HASTANESİ
Country: Turkey


Orcid: 0000-0002-9453-9925
Author: Özgür UĞURLUOĞLU
Institution: HACETTEPE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, SAĞLIK YÖNETİMİ BÖLÜMÜ
Country: Turkey


Dates

Publication Date : June 24, 2020

APA Uğrak, U , Uğurluoğlu, Ö . (2020). Mavi Okyanus Stratejisi ve Sağlık Sektörü Uygulamaları Üzerinde Bir Çalışma . Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi , 18 (2) , 245-261 . DOI: 10.18026/cbayarsos.643784