THE MEDIATING ROLE OF DIGITAL ORGANIZATIONAL CULTURE IN THE IMPACT OF DIGITAL LEADERSHIP ON EXPLORATORY INNOVATION

Öz

In order to meet customer and market demands, exploratory innovation necessitates innovative designs and creative approaches. The goal of this research is to ascertain the mediating effect of digital organisational culture on the impact of digital leadership, which embodies the desire to proactively use technology to add value to an organisation. The 7.023 personnel that are registered in the computer engineers' room make up the study's population. Of the people who are employed, 414 computer engineers have been chosen as the study's sample. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, normality analysis, and hierarchical regression analysis were all used to analyse the data. According to the findings of the correlation analysis carried out as part of the study, there is a positive and significant relationship between digital leadership and exploratory innovation, a positive and significant relationship between digital organisational culture and digital leadership, and a positive and significant relationship between digital leadership and digital leadership. The initial stage of the hierarchical regression analysis process revealed that exploratory innovation is significantly impacted by digital leadership. It was discovered in the second phase that digital organisational culture is significantly impacted by digital leadership. Exploratory innovation is significantly impacted by digital organisational culture, according to the results of the third level of hierarchical regression analysis. The impact of digital leadership on exploratory innovation is somewhat mediated by digital organisational culture, it was found in the fourth and final step. Digital organisational culture was found to have a negative impact on exploratory innovation when it was included in the hierarchical regression analysis. Consequently, steps that should be taken to guarantee that digital organisational culture predominates in the companies where the people in the sample work have been recommended. There aren't many research examples in the literature that show how digital organisational culture mediates the effect of digital leadership on exploratory innovation. As such, this study is regarded as original.

Anahtar Kelimeler

• Digital Leadership
• Exploratory Innovation
• al Organizational Culture
• Computer Engineer

DİJİTAL LİDERLİĞİN KEŞFEDİCİ İNOVASYON ÜZERİNDEKİ ETKİSİNDE DİJİTAL ÖRGÜT KÜLTÜRÜNÜN ARACILIK ROLÜ

Öz

Bu araştırmanın amacı bir örgüte değer katmak için teknolojiyi proaktif olarak kullanma arzusunu taşıyan dijital liderliğin, müşteri ve pazar ihtiyaçlarını karşılamak için yenilikçi tasarımlar ve yaratıcı yollara ihtiyaç duyulduğunu belirten keşfedici inovasyon üzerindeki etkisinde dijital örgüt kültürünün aracılık etkisini belirlemektir. Araştırmanın evrenini bilgisayar mühendisleri odasına kayıtlı olan 7.023 çalışan oluşturmaktadır. Araştırmanın örneklemini bu kişilerden seçilen ve çalışmakta olan 414 bilgisayar mühendisi oluşturmaktadır. Toplanan verilerle frekans analizi, keşfedici faktör analizi, güvenilirlik analizi, normallik analizi, korelasyon analizi ve hiyerarşik regresyon analizi yapılmıştır. Araştırma kapsamında yapılan korelasyon analizinin neticesinde dijital liderlik ile dijital örgüt kültürü arasında pozitif yönlü ve anlamlı bir ilişki, dijital liderlik ile keşfedici inovasyon arasında pozitif yönlü ve anlamlı bir ilişki, dijital örgüt kültürü ile keşfedici inovasyon arasında pozitif yönlü ve anlamlı bir ilişki olduğu belirlenmiştir. Hiyerarşik regresyon analizinin birinci adımında dijital liderliğin keşfedici inovasyon üzerinde anlamlı etkisinin olduğu belirlenmiştir. İkinci adımında dijital liderliğin dijital örgüt kültürü üzerinde anlamlı etkisinin olduğu tespit edilmiştir. Hiyerarşik regresyon analizinin üçüncü adımında dijital örgüt kültürünün keşfedici inovasyon üzerinde anlamlı etkisinin olduğu bulunmuştur. Dördüncü ve son adımında dijital liderliğin keşfedici inovasyon üzerindeki etkisinde dijital örgüt kültürünün kısmi aracılık etkisinin olduğu belirlenmiştir. Dijital örgüt kültürü hiyerarşik regresyon analizinin dördüncü adımında analize dahil edildiğinde dijital liderliğin keşfedici inovasyon üzerindeki etkisinin azaldığı görülmüştür. Dolayısıyla örneklem dahilindeki çalışanların görev yaptıkları örgütte dijital örgüt kültürünün hâkim olduğu ve n planda tutulması içi yapılacaklar adına tavsiyeler sunulmuştur. Literatürde dijital liderliğin keşfedici inovasyon üzerindeki etkisinde dijital örgüt kültürünün aracılık rolünü belirleyen araştırma örneği sayısı oldukça kısıtlıdır. Bu yüzden bu araştırmanın özgün olduğu düşünülmektedir.

Anahtar Kelimeler

• DİJİTAL LİDERLİK
• KEŞFEDİCİ İNOVASYON
• DİJİTAL ÖRGÜT KÜLTÜRÜ
• Bilgisayar Mühendisi

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