Future Insights for The Role of Materialism and Money Attitudes on Online Compulsive Buying

Öz

Bu çalışma materyalizm ve paraya karşı tutumun sanal kompulsif satın alma üzerindeki rolünü inceleme yoluyla kompulsif satin alma literatürü ile ilgili anlayışı genişletmeyi amaçlamaktadır. İki hafta boyunca bir araştırma şirketi tarafından 601 kişiden anket toplanmış, regresyon analizi kullanımıyla bir nedensel çalışma yapılmıştır.Materyalizmin başta mutluluk olmak üzere üç alt boyutunun da sanal kompulsif satin alma üstünde anlamlı etkisi bulunmuş, ancak paraya karşı tutumun güç dışındaki diğer iki boyutunun anlamlı etkisi saptanamamıştır Güç, online kompulsif satin alma üzerinde negatif anlamlı bir etkiye sahiptir Sanal kompulsif satin alma literatüründe parasal konularla ilgili bir boşluğu dolduracağı düşünülen çalışmada dijital çağ, post-materyalizm ve yoğun internet kullanımı gibi trendler ışığında gelecekle ilgili öngörülerde bulunulmuştur.

Anahtar Kelimeler

• Online kompulsif satın alma
• Materyalizm
• Paraya karşı tutum

Future Insights for the Role of Materialism and Money Attitudes on Online Compulsive Buying

Öz

The study aims to expand understanding of compulsive buying behavior literature by examining the role of materialism and money attitudes on online compulsive buying behavior. A causal study using regression analysis was employed. An online survey was conducted over two-weeks period by a research company and a total of 601 valid and complete responses were received. All three dimensions, particularly happiness, of materialism have significantly influence on online compulsive buying. However, dimensions of attitudes towards money, except power, don’t have influence on online compulsive buying. Moreover, power has a negative influence on online compulsive buying. This research fills a gap in online compulsive buying literature which is related to monetary and material issues suggesting future insights in the light of several future trends like the digital age, post-materialism and massive internet usage.

Anahtar Kelimeler

• Online compulsive buying
• Materialism
• Money attitudes

Kaynakça

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