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Year 2020, Issue: 58, 133 - 167, 30.07.2020

Ebru Gökaliler Ezgi Saatçioğlu

https://doi.org/10.26650/CONNECTIST2020-0085

Abstract

The role and influence of social media on daily life is increasing day by day. It also brings about the change of the privacy concept in terms of meaning and role. The personal information that is being shared via social media content is analyzed in a big data pool and is used by various sectors. In this context, it is also discussed whether individuals have information about the privacy policies they approve while using social networks. In this study, it is aimed to evaluate individuals’ perspectives on privacy in social media, big data and privacy issues from the perspective of communication privacy management theory. For this aim, a qualitative research design and an in-dept interview technique was used in the study. In-dept interviews were conducted between November 2019 and December 2019 with 18 social media users who were selected by purposive sampling, which is one of the non-probable sampling methods. The data was evaluated by the Miles & Huberman (1994) model. As a result, it was understood that the participants mostly paid attention to the privacy of their private lives on social media and benefited from the privacy settings offered to them. On the other hand, it was understood that the participants didn’t read the privacy policies published by social media platforms and they approved those policies as they wanted to be members of those platforms. Even if they are worried about sharing their personal information, it seems that they continue to share. In this context, it can be interpreted as the participants’ desire to be on a platfrom and to express themselves through sharing is suppressing their privacy concerns.

Keywords

Big data privacy social media privacy issues on social media communication privacy management theory

References

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Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları

Year 2020, Issue: 58, 133 - 167, 30.07.2020

Ebru Gökaliler Ezgi Saatçioğlu

https://doi.org/10.26650/CONNECTIST2020-0085

Abstract

Günlük yaşam üzerinde sosyal medyanın rolü ve etkisi her geçen gün artmaktadır. Bu durum beraberinde gizlilik kavramının anlam ve rol açısından değişimini de getirmektedir. Sosyal medyadaki içerikler aracılığıyla paylaşılan kişisel bilgiler, büyük veri havuzu içinde analiz edilerek pek çok farklı sektör tarafından kullanılmaktadır. Bu bağlamda bireylerin sosyal ağları kullanırken onayladıkları gizlilik politikaları hakkında bilgiye sahip olup olmadıkları da tartışılagelmektedir. Bu çalışmada bireylerin sosyal medyada gizliliğe bakış açılarının, büyük veri ve gizlilik konularının iletişim gizliliği yönetimi kuramı ekseninde değerlendirilmesi amaçlanmaktadır. Bu amaçla çalışmada nitel bir araştırma tasarımından ve derinlemesine görüşme tekniğinden yararlanılmıştır. Olasılıklı olmayan örneklem seçimi yöntemlerinden amaçlı örneklem yöntemiyle seçilen 18 sosyal medya kullanıcısıyla Kasım 2019-Aralık 2019 tarihleri arasında derinlemesine görüşme yapılmıştır. Veriler, Miles & Huberman (1994) modeli çerçevesinde değerlendirilmiştir. Araştırma sonucunda katılımcıların ağırlıklı olarak sosyal medyada özel yaşamlarının gizliliğine önem verdikleri ve kendilerine sunulan gizlilik ayarlarından yararlandıkları anlaşılmıştır. Öte yandan katılımcıların, sosyal medya platformlarının yayınladığı gizlilik politikalarını okumadıkları ve okusalar dahi platforma üye olmak istedikleri için onayladıkları anlaşılmıştır. Kişisel bilgilerini paylaşmaktan tedirgin olsalar bile birtakım önlemlerle paylaşmaya devam ettikleri görülmektedir. Bu bağlamda katılımcıların bir platformda bulunma, paylaşımlarla kendilerini ifade etme isteklerinin gizlilik endişelerini bastırdığı şeklinde belirtilebilmektedir.

Keywords

Büyük veri gizlilik sosyal medya sosyal medyada gizlilik sorunları iletişim gizliliği yönetimi kuramı

Supporting Institution

Yazarlar bu çalışma için finansal destek almadığını beyan etmiştir.

References

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  • Burgoon, J.K. (1982). Privacy and communication. In M. Burgoon (Ed.), Communication Yearbook 6 (pp. 206-249). CA, USA: Sage.
  • Cavusoglu, H., Phan, T., & Cavusoglu, H. (2013). Privacy controls and content sharing patterns of social network users: A natural experiment. ICIS 2013 Proceedings.
  • Chennamaneni, A., & Taneja, A. (2015). Communication privacy management and self-disclosure on social media – A case of Facebook. Proceedings of the 21st Americas Conference on Information Systems (pp. 1-11).
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  • Couldry, N., & Turow, J. (2014). Advertising, big data and the clearance of the public realm: Marketers’ new approaches to the content subsid. International Journal of Communication, 8, 1710-1726.
  • Cox, M., & Ellsworth, D. (1997). Application-controlled demand paging for out-of-core visualization. Proceedings of the 8th Conference on Visualization’97, Phoenix, USA, (pp. 235-244).
  • Cyganek, B., Graña, M., Krawczyk, B., Kasprzak, A., Porwik, P., Walkowiak, K., & Woźniak, M. (2016). A survey of big data issues in electronic health record analysis. Applied Artificial Intelligence, 30(6), 497-520.
  • Çoban, B. (2014). Göz ve İktidar: “Vitrinlere Değil Gökyüzüne Bak!” LAÜ Sosyal Bilimler Dergisi, 5(1), 1-15.
  • Debatin, B., Lovejoy, J.P., Horn, A-K., & Hughes, B.N. (2009). Facebook and online privacy: Attitudes, behaviors, and unintended consequences. Journal of Computer-Mediated Communication, 15, 83-108.
  • De Prato, G. & Simon, J.P. (2015). The next wave: “big data”? Digiworld Economic Journal, 97(1), 15-39.
  • Dienlin, T., & Trepte, S. (2014). Is the privacy paradox a relic of the past? an in-depth analysis of privacy attitudes and privacy behaviors. European Journal of Social Psychology, 45(3), 285-297. https://doi.org/10.1002/ ejsp.2049
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  • Durham, W.T. (2008). The rules-based process of revealing/concealing the family planning decisions of voluntarily child-free couples: A communication privacy management perspective,Communication Studies, 59(2), 132-147. https://doi.org/10.1080/10510970802062451
  • Drennan, J., Mort, G.S., & Previte, J. (2006). Privacy, risk perception, and expert online behaviour: An exploratory study of household end users. Journal of Organizational and End User Computing, 18(1), 1-22.
  • Ergen, Y. (2018). Büyük veri, sosyal medya ve etik: Facebook örneğinde bir değerlendirme. Yeni Düşünceler, 10, 53-64.
  • Eroğlu, Ş. (2018). Dijital yaşamda mahremiyet (gizlilik) kavramı ve kişisel veriler: Hacettepe Üniversitesi bilgi ve belge yönetimi bölümü öğrencilerinin mahremiyet ve kişisel veri algılarının analizi. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 35(2), 130-153.
  • Foucault, M. (1995). Discipline and Punish: The Birth of the Prison. USA: Penguin Books.
  • Fuchs, C. (2011). An alternative view of privacy on Facebook. Information, 2, 140-165.
  • Gahi, Y., Guennoun, M., & Mouftah, H.T. (2016). Big data analytics: Security and privacy challenges. 2016 IEEE Symposium on Computers and Communication (ISCC), Messina, Italy (pp. 952-957).
  • Garg, V., Benton, K., & Camp, L.J. (2014). The privacy paradox: a Facebook case study. 2014 TPRC conference.
  • Griffin, E. (2011). A first look at communication theory. New York, USA: The McGraw-Hill.
  • Guellil, I., & Boukhalfa, K. (2015). Social big data mining: A survey focused on opinion mining and sentiments analysis. 12th International Symposium on Programming and Systems, ISPS 2015 (pp. 132–141). https://doi. org/10.1109/ISPS.2015.7244976.
  • Hekimoğlu, H. (2019). Sosyal Ağlarda Mahremiyetin Dönüşümü: Instagram Örneği (MA Thesis, Erciyes University, Institute of Social Sciences).
  • Jin, S.-A.A. (2013). Peeling back the multiple layers of Twitter’s private disclosure onion: The roles of virtual identity discrepancy and personality traits in communication privacy management on Twitter. New Media & Society, 15(6), 813-833. https://doi.org/10.1177/1461444812471814
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  • Joinson, A.N., Houghton, D. J., Vasalou, A., & Marder, B.L. (2011). Digital crowding: Privacy, self-disclosure and technology. In S. Trepte, & L. Reinecke (Eds.), Privacy Online. Perspectives on Privacy and Self-Disclosure in the Social Web (pp. 31-44). New York, USA: Springer.
  • Kemper, E. A., & Stringfield, S. (2003). Mixed methods sampling strategies in social science research. In A. Tashakkori, C. Teddlie, & C. B. Teddlie (Eds.), Handbook of Mixed Methods in Social & Behavioral Research (pp. 273-296) USA: Sage Publications.
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There are 79 citations in total.

Details

Primary Language Turkish
Subjects Communication and Media Studies
Journal Section Research Articles
Authors

Ebru Gökaliler This is me 0000-0002-4134-8447

Ezgi Saatçioğlu This is me 0000-0003-3108-0579

Publication Date July 30, 2020
Submission Date December 26, 2019
Published in Issue Year 2020 Issue: 58

Cite

APA Gökaliler, E., & Saatçioğlu, E. (2020). Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları. Connectist: Istanbul University Journal of Communication Sciences(58), 133-167. https://doi.org/10.26650/CONNECTIST2020-0085
AMA Gökaliler E, Saatçioğlu E. Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları. Connectist: Istanbul University Journal of Communication Sciences. July 2020;(58):133-167. doi:10.26650/CONNECTIST2020-0085
Chicago Gökaliler, Ebru, and Ezgi Saatçioğlu. “Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli Ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları”. Connectist: Istanbul University Journal of Communication Sciences, no. 58 (July 2020): 133-67. https://doi.org/10.26650/CONNECTIST2020-0085.
EndNote Gökaliler E, Saatçioğlu E (July 1, 2020) Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları. Connectist: Istanbul University Journal of Communication Sciences 58 133–167.
IEEE E. Gökaliler and E. Saatçioğlu, “Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları”, Connectist: Istanbul University Journal of Communication Sciences, no. 58, pp. 133–167, July 2020, doi: 10.26650/CONNECTIST2020-0085.
ISNAD Gökaliler, Ebru - Saatçioğlu, Ezgi. “Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli Ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları”. Connectist: Istanbul University Journal of Communication Sciences 58 (July 2020), 133-167. https://doi.org/10.26650/CONNECTIST2020-0085.
JAMA Gökaliler E, Saatçioğlu E. Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları. Connectist: Istanbul University Journal of Communication Sciences. 2020;:133–167.
MLA Gökaliler, Ebru and Ezgi Saatçioğlu. “Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli Ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları”. Connectist: Istanbul University Journal of Communication Sciences, no. 58, 2020, pp. 133-67, doi:10.26650/CONNECTIST2020-0085.
Vancouver Gökaliler E, Saatçioğlu E. Sosyal Büyük Veri Ekseninde Kişisel Gizlilik Sorunsalı: Türkiye’de Eğitimli ve Kentli Sosyal Ağ Kullanıcılarının Gizlilik Sorunlarına Yaklaşımları. Connectist: Istanbul University Journal of Communication Sciences. 2020(58):133-67.
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