CREATING A SHARED MEANING TOWARDS ORGANIZATIONAL CHANGE INITIATIVES: YAHOO CASE STUDY

Year 2020, Volume: 29 Issue: 4, 423 - 442, 30.12.2020

Umut Uyan

https://doi.org/10.35379/cusosbil.771811

Abstract

Son dönemde örgütlerin deneyimledikleri değişimin yoğunlaşması hatta ‘yeni normal’ haline gelmesi örgütsel değişime yönelik akademik çabaların yoğunlaşmasına ve değişimde yer alan aktörlerin rollerinin yeniden tanımlanmasına neden olmuştur. Sürekli değişen çevre koşulları belirsizliği arttırmış ve değişimler çoğunlukla plansız hale gelmiştir. Bu anlamda geçmişte olanın aksine değişime yönelik daha kapsayıcı bir bakış açısının benimsenmesi fikri yaygın bir şekilde desteklenmiştir. Bu çalışmanın amacı Yahoo firmasının 2017 yılında satın alınma sürecinde deneyimlediği değişimde dönüşümcü liderlik ve politik söylemlerin değişime direncin azaltılmasındaki rolünü ortaya koymaktır. Mevcut araştırma tekli vaka incelemesi olarak tasarlanmış olup, veriler daha önce yapılan akademik araştırmalardan, çevrim içi kaynaklardan ve gazete-dergi makalelerinden toplanmıştır.

Keywords

Örgütsel Değişim, Dönüşümcü Liderlik, Değişime Direnç, Güç-Politika, Yahoo

CREATING A SHARED MEANING TOWARDS ORGANIZATIONAL CHANGE INITIATIVES: YAHOO CASE STUDY

Abstract

In recent years, the intensification of research that treat organizational change as the new normality has led to a renewed interest in organizational change and has entailed redefining the role of leadership and other stakeholders in terms of the success of the process. Since the need for change has become an unpredictable fact as a result of constantly evolving environment, it tends to be more unplanned and often subject to a certain level of resistance. Unlike previous organizational change practices, the attention has shifted towards more an inclusive perspective to create shared meanings instead of centralized approaches. The purpose of this paper is to, first, explore the role of transformational leadership in mediating emerged organizational change in Yahoo! and then, second, investigate the role of constructive communication in diminishing resistance to change that comes from different interest groups based on power/interest that they possess. A single case study approach has been applied in order to examine the dynamic nature of organizational change in Yahoo! between 2012 and the beginning of 2017. The data for this study is collected through analyzing the range of quality researches that were done before and derived from a variety of newspaper and journal articles and online collections.

Keywords

Organizational Change, Transformational Leadership, Resistance to Change, Power-Politics, Yahoo

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