YEŞİL OTELLERDE YEŞİL TEDARİK ZİNCİRİ YÖNETİMİ VE İŞLETME PERFORMANSI

Year 2017, Issue: 2, 77 - 98, 01.04.2017

Gökhan Akandere Muammer Zerenler

Abstract

İşletmelerin iş faaliyetlerinin çevresel etkisi, çevre koruma konusunda kamu bilincinin artması, sürdürülebilir kalkınma için artan bir ihtiyaç olması, gelişmiş ülkelerdeki çevresel mevzuatların tanıtılması ve düzenlenmesi gibi nedenlerin etkisiyle son yıllarda önemli bir konu haline gelmiştir. İşletmeler canlı birer organizma olduklarından doğal kaynakları daha uygun maliyetle elde edebilmek ve günümüz rekabet senaryoları içinde önemli bir değişken olan doğal çevreye saygı taahhüdü vererek çevreye karşı sorumlu ve samimi faaliyetler geliştirmektedir. Bu bağlamda işletmeler için yeşil tedarik zinciri yönetimini önemi gün geçtikçe artmaktadır. Araştırmada YTZY faktörleri; dış faktörler; yönetmelikler, piyasa, tedarikçiler, rakipler ve iç faktörler ve YTZY uygulamaları, iç yönetim, yeşil satın alma, yatırımın iyileştirilmesi, çevresel gerekliler kapsamında müşteriyle işbirliği, eko-tasarım olarak değerlendirilecektir.Araştırmanın evrenini T.C. Kültür ve Turizm Bakanlığı yeşil yıldızlı oteller oluşturmaktadır N= 389 . Araştırmanın örneklemini ise, evren içerisinde yer alan kişiler arasından basit tesadüfi örnekleme yöntemi kullanılarak 5 şehir kapsama alınacak şekilde seçilen 250 otel oluşturmaktadır. Elde edilen veriler, SPSS 21.0 paket programı aracılığıyla çözümlenerek araştırma hipotezleri değerlendirilmiştir. Bu değerlendirmelerde merkezi eğilim ölçüleri, tanımlayıcı istatistikler, korelasyon analizi ve regresyon analizi kullanılmıştır. İstatistiksel analizlere ilişkin bulgular ortaya konulurken, araştırmaya dâhil edilen yeşil otellerin yeşil tedarik zinciri yönetimi uygulamalarının işletme performansı üzerindeki etkisi incelenmiştir.

Keywords

Yeşil Tedarik Zinciri Yönetimi, Turizm, Sürdürülebilirlik, Çevre, Performans, Yeşil Otel

Green Supply Chain Management and Business Performance at Green Hotels

Abstract

Since businesses are living organisms, they are developing responsible and sincere activi‐ties towards the environment by obtaining natural resources at a more affordable cost and by undertaking respect for the natural environment, which is an important variable in today's competitive scenarios. In this context, the importance of green supply chain ma‐nagement for enterprises is increasing day by day. The aim of this research is to determi‐ne the influence of internal and external factors, green supply chain practices and busi‐ness performance on the management of green supply chain management YTZY decisi‐ons of accommodation enterprises. The population of your research is The Ministry of Culture and Tourism is a green star hotel N = 389 . The sample of the study is composed of 250 hotels selected from 5 cities in the universe using simple random sampling met‐hod. The obtained data were analyzed by SPSS 21.0 package program and research hy‐potheses were evaluated. In these evaluations, central tendency measures, descriptive statistics, correlation analysis and regression analysis were used. As the findings of statis‐tical analysis were revealed, the effect of green supply chain management practices on the business performance of the greenhouses involved in the survey was examined.

Keywords

Green Supply Chain Management, Tourism, Sustainability, Environment, Performance, Green Hotel.

References

• Akdağ, G., Güler. O., Demirtaş̧, O., Dalgıç, A. ve Yeşilyurt, C. (2014). “Turizm ve Çevre İlişkisi: Türkiye’deki Yeşil Otellerin Gözünden Yeşil Otelcilik Uygulamalarının Geti- rileri”. Türkiye Coğrafyacılar Derneği Uluslararası Kongresi, 4-6 Haziran 2014, Muğ- la Sıtkı Koçman Üniversitesi, ss: 258-267.
• Atay L., ve Dilek E., (2013). Konaklama işletmelerinde yeşil pazarlama uygulamaları: İbis otel örneği. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Y.2013, C.18, S.1, s.203-219.
• C.A. Ramus and I. Montiel, (2005). When are corporate environmental policies a form of greenwashing? Business and Society, 44 (4), 377-414.
• Carter CR, Ellram LM, Kathryn LM. Environmental purchasing: benchmarking our Ger- man counterparts. International Journal of Purchasing and Materials Management 1998; 34(4): 28e38.
• Carter, C.R. and Carter, J.R. (1998). Interorganizational determinants of environmental purchasing: initial evidence from the consumer products industries. Decision Sciences, 29 (3), 659-84.
• Chan R., He H., Chan H., Wang W., (2012). Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and mo- derating effect of competitive intensity Industrial Marketing Management, 41, 621– 630.
• Cooper, I., 1998. Emerging issues in environmental management. In: Facility Manage- ment: Theory and Practice. Spon Press, London, pp. 111–119.
• Elkington, J. (1998). Partnerships From Cannibals With Forks: The Triple Bottom Line Of 21st-Century Business. Environ. Qual. Manag, 8 (1), 37-51.
• EPI.http://epi.yale.edu/epi/country-profile/turkey.
• Erbaşı, A. ve Özalp, Ö. (2016). Çevre Tutkusu ve Yeşil Örgütsel Davranışın Örgütsel Bağlılık Üzerindeki Etkisi, Eurasian Business & Economics Journal, 2016 (S2), 297- 306.
• Gaoa Y., and Mattila A., S., (2014). Improving consumer satisfaction in green hotels: The roles of perceived warmth, perceived competence, and CSR motive. International Journal of Hospitality Management 42, 20–31.
• Green Hotels Association, 2014. What are Green Hotels?, http://www.greenhotels.com/ Erişim Tarihi: 11.08.2016.
• Güneş G., (2011). Konaklama Sektöründe Çevre Dostu Yönetimin Önemi. KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi 13 (20): 45-51, 2011.
• Hall J. Environmental supply chain dynamics. Journal of Cleaner Production 2000; 8(6):206e25.
• Handfield R., Walton V., Sroufe R, Melnyk A., (2002) Applying environmental criteria to supplier assessment: a study in the application of the analytical hierarchy process. European Journal of Operations Research,141, 70-87.
• Henriques I, Sadorsky P., (1996). The determinants of an environmentally responsive firm: an empirical approach. Journal of Environmental Economics and Management, 30, 381-395.
• Ho Yi-Hui ve Lin Chieh-Yu, (2012). An Empirical Study on Taiwanese Logistics Com- panies’ Attitudes toward Environmental Management Practices. Advances in Mana- gement & Applied Economics, 2 (4), 223-241.
• Hsiaoa, T., Y., Chuangb, C., M., Kuoc, N., W., and Yud S., M., (2014). Establishing attri- butes of an environmental management system for green hotel evaluation. Interna- tional Journal of Hospitality Management 36, 197–208.
• Jayaram J., Avittathur B. (2015). Green supply chains: A perspective from an emerging economy. Int. J. Production Economics, 164, 234–244.
• Jedliński Mariusz, (2014). The position of green logistics in sustainable development of a smart green city. 1st International Conference Green Cities 2014 – Green Logistics for Greener Cities, 102-111.
• Kah-Shien Tan, M. Daud Ahmed ve David Sundaram, (2009). Sustainable Warehouse Management. EOMAS 5th Internatiol Workshop On Enterprises
• Kim J., Y., Hlee S., Joun Y., (2016). Green practices of the hotel industry: Analysis thro- ugh the windows of smart tourism system. International Journal of Information Management 36, 1340–1349.
• Kültür ve Turizm Bankalığı (2017). (http://yigm.kulturturizm.gov.tr/TR,11596/cevreye- duyarlilik-kampanyasi-yesil- yildiz.html).
• Kwok Hung Lau, (2011). Benchmarking green logistics performance with a composite index. Benchmarking: An International Journal,18 (6), 873 – 896.
• Lin R., Chen R., Nguyen T., (2011). Green supply chain management performance in automobile manufacturing industry under uncertainty, Social and Behavioral Scien- ces, 25, 233 – 245.
• Mesci Z., (2014). Otellerin Çevreci Uygulamalarının Değerlendirilmesi: Yeşil Yıldızlı Bir Otel İşletmesinde Örnek Olay Çalışması. Seyahat ve Otel İ̇şletmeciliği Dergisi/ Jour- nal of Travel and Hospitality Management 11 (1), 2014, 90-102.
• Nowakowska-Grunt, J. (2008). Impact of Lean Management On Logistics Infrastructure In Enterprises. Advanced Logistic systems, 2 (1), 71-74.
• Oksana Seroka-Stolka, (2014). The development of green logistics for implementation sustainable development strategy in companies”, 1st International Conference Green Cities 2014 – Green Logistics for Greener Cities. Procedia - Social and Behavioral Sci- ences, 151, 302-309.
• Rahmana I., Reynoldsb D and Svarena S., (2012). How “green” are North American hotels? An exploration of low-cost adoption practices. International Journal of Hos- pitality Management 31, 720–727.
• Sarkis J., Zhu Q., Lai K., (2013). Institutional-based antecedents and performance out- comes of internal and external green supply chain management practices, Journal of Purchasing & Supply Management, 19,106–117.
• Sbihi, A., and Eglese, R.W. (2009). Combinatorial optimization and Green Logistics. An- nals of Operations Research, 175 (1), 159-175.
• Srivastava, S.K., (2007). Green supply-chain management: a state-of-the-art literature review. International Journal of Management Reviews 9 (1), 53e80.
• Srivastava, S.K., (2008). Network design for reverse logistics. Omega: The International Journal of Management Science 36 (4), 535-548.
• Stuart Emmet and Vivek Sood, (2010). Green Supply Chains: An Action Manifesto. Wiley Publishing, U.K.
• WCED (World Commission on Environment and Development), 1987. Our Common Future.
• Yusof, Z., B., and Jamaludin, M., (2013). Green Approaches of Malaysian Green Hotels and Resorts. Social and Behavioral Sciences 85, 421-431.
• Yusof, Z., B., and Jamaludin, M., (2014). Barriers of Malaysian Green Hotels and Resorts. Social and Behavioral Sciences 153, 501-509.
• Zhu Q, Cote R. (2002). Green supply chain management in China: how and why? The Fifth International Eco-city Conference, August 2002, Shenzhen, China.
• Zhu Q., Sarkis J., and Lai K., (2012) . Examining the effects of green supply chain mana- gement practices and their mediations on performance improvements, International Journal of Production Research, 50 (5), 1377–1394.
• Zhu Qinghua and Sarkis Joseph, (2006). An inter-sectoral comparison of green supply chain management in China: Drivers and practices. Journal of Cleaner Production, 14 (5), 472-486.
• Zhu, Q, Sarkis, J,. ,Lai, K. (2007a). Initiatives and Outcomes of Green Supply Chain Ma- nagement İmplementation by Chinese Manufacturers”. Journal of Environmental Management, 85, 179-189.
• Zhu, Q, Sarkis, J,. ,Lai, K. (2013). Institutional-based antecedents and performance out- comes of internal and external green supply chain management practices. Journal of Purchasing & Supply Management 19 (2013) 106–117.
• Zhu, Q., Sarkis, J., Lai, K.(2008). “Confirmation of a Measurement Model for Green Supply Chain Management Practices İmplementation”. International Journal of Production Economics, 111, 261-273.
• Zhu,Q.,Sarkis, J.(2004).“Relationships Between Operational Practices Performance Among Early Adopters of Green Supply Chain Management Practices in Chinese Manufacturing Enterprises”. Journal of Operations Management, 22, 265-289.
• Zhu,Q.,Sarkis,J.,Lai,K.(2007b).”Green Supply Chain Management: Pressures, Practices and Performance Within the Chinese Automobile Industry”. Journal of Cleaner Production,15,1041-1052.
• Zsidisin, G.A. and Siferd, S.P. (2001). Environmental purchasing: a framework for theory development. European Journal of Purchasing & Supply Management, 7 (1), 61-73