YEŞİL OTELLERDE YEŞİL TEDARİK ZİNCİRİ YÖNETİMİ VE İŞLETME PERFORMANSI

Yıl 2017, Sayı: 2, 77 - 98, 01.04.2017

Gökhan Akandere Muammer Zerenler

Öz

İşletmelerin iş faaliyetlerinin çevresel etkisi, çevre koruma konusunda kamu bilincinin artması, sürdürülebilir kalkınma için artan bir ihtiyaç olması, gelişmiş ülkelerdeki çevresel mevzuatların tanıtılması ve düzenlenmesi gibi nedenlerin etkisiyle son yıllarda önemli bir konu haline gelmiştir. İşletmeler canlı birer organizma olduklarından doğal kaynakları daha uygun maliyetle elde edebilmek ve günümüz rekabet senaryoları içinde önemli bir değişken olan doğal çevreye saygı taahhüdü vererek çevreye karşı sorumlu ve samimi faaliyetler geliştirmektedir. Bu bağlamda işletmeler için yeşil tedarik zinciri yönetimini önemi gün geçtikçe artmaktadır. Araştırmada YTZY faktörleri; dış faktörler; yönetmelikler, piyasa, tedarikçiler, rakipler ve iç faktörler ve YTZY uygulamaları, iç yönetim, yeşil satın alma, yatırımın iyileştirilmesi, çevresel gerekliler kapsamında müşteriyle işbirliği, eko-tasarım olarak değerlendirilecektir.Araştırmanın evrenini T.C. Kültür ve Turizm Bakanlığı yeşil yıldızlı oteller oluşturmaktadır N= 389 . Araştırmanın örneklemini ise, evren içerisinde yer alan kişiler arasından basit tesadüfi örnekleme yöntemi kullanılarak 5 şehir kapsama alınacak şekilde seçilen 250 otel oluşturmaktadır. Elde edilen veriler, SPSS 21.0 paket programı aracılığıyla çözümlenerek araştırma hipotezleri değerlendirilmiştir. Bu değerlendirmelerde merkezi eğilim ölçüleri, tanımlayıcı istatistikler, korelasyon analizi ve regresyon analizi kullanılmıştır. İstatistiksel analizlere ilişkin bulgular ortaya konulurken, araştırmaya dâhil edilen yeşil otellerin yeşil tedarik zinciri yönetimi uygulamalarının işletme performansı üzerindeki etkisi incelenmiştir.

Anahtar Kelimeler

Yeşil Tedarik Zinciri Yönetimi, Turizm, Sürdürülebilirlik, Çevre, Performans, Yeşil Otel

Green Supply Chain Management and Business Performance at Green Hotels

Öz

Since businesses are living organisms, they are developing responsible and sincere activi‐ties towards the environment by obtaining natural resources at a more affordable cost and by undertaking respect for the natural environment, which is an important variable in today's competitive scenarios. In this context, the importance of green supply chain ma‐nagement for enterprises is increasing day by day. The aim of this research is to determi‐ne the influence of internal and external factors, green supply chain practices and busi‐ness performance on the management of green supply chain management YTZY decisi‐ons of accommodation enterprises. The population of your research is The Ministry of Culture and Tourism is a green star hotel N = 389 . The sample of the study is composed of 250 hotels selected from 5 cities in the universe using simple random sampling met‐hod. The obtained data were analyzed by SPSS 21.0 package program and research hy‐potheses were evaluated. In these evaluations, central tendency measures, descriptive statistics, correlation analysis and regression analysis were used. As the findings of statis‐tical analysis were revealed, the effect of green supply chain management practices on the business performance of the greenhouses involved in the survey was examined.

Anahtar Kelimeler

Green Supply Chain Management, Tourism, Sustainability, Environment, Performance, Green Hotel.

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