DESTİNASYON SEÇİM SÜRECİNDE ETKİNLİKLERİN ÖNEMİ: GELİBOLU YARIMADASI ÖRNEĞİ

Öz

Destinasyonlar arasındaki rekabetin artması nedeniyle gelen turistin devamlılığının sağlanması ve turistlerce aranan bir destinasyon olmasının sağlanmasında dikkat çekici farklılıklar ortaya koymak için destinasyonlar çeşitli etkinlikler düzenlemektedirler. Anma etkinlikleri de destinasyonların gelişiminde ve çekiciliğinin arttırılmasında önemli bir rol oynamaktadır. Çanakkale Savaşları’yla ilgili düzenlenen 18 Mart Çanakkale Deniz Zaferi ve Şehitleri Anma Günü, Anzak Günü ve diğer etkinliklerin destinasyon seçimindeki etkisinin incelendiği bu çalışmanın amacı, Gelibolu Yarımada’sını ziyaret edenlerin seyahat motivasyonlarının belirlenmesi ve destinasyon seçiminde etkili faktörler içinde etkinliklerin etkisini belirlemektir. Bu amaca yönelik kavramsal model oluşturulmuş ve oluşturulan modele ait hipotezler t testi, tek yönlü varyans analizi, yapısal eşitlik modeli ile test edilmiştir. Araştırma için kullanılan veriler Gelibolu Yarımadası’nı ziyaret eden 480 ziyaretçiden toplanmıştır. Yapılan analizlerin sonucunda Gelibolu Yarımadası’nı ziyaret etmenin kişilerin hayatında önemli bir yere sahip olduğu, kültürel deneyim ve milli manevi duyguların yanı sıra etkinliklerinde ziyaret motivasyonu olarak önemli bir motivasyon unsuru olduğu tespit edilmiştir.

Anahtar Kelimeler

• Destinasyon,Destinasyon Seçimi,Etkinlikler,Etkinlik Turizmi,Gelibolu Yarımadası

THE IMPORTANCE OF EVENTS ON DESTINATION CHOICE: GALLIPOLI PENINSULA SAMPLE

Abstract

Competition in between the destinations, there are various events held by destinations to keep the tourists coming and to provide the destination to be a popular place for tourists. The commemorative events which are type of event have an important role on destination development and increase of attractiveness. The aim of this study is to identify the travel motivations and differences according to demographic variables, to identify the impact of events on destination choice and to prove test the model which describes the role of events. In this context it is examined the impact of events about the Canakkale Battle, such as 18th of March Canakkale Naval Battle Victory and Commemoration of Martyrs’ Day, Anzac Day and other events on destination choice. For this aim a research model including hypothesis is developed based on the literature review. Hypotheses are tested via t test, ANOVA and structural equation modelling. Data for this study was collected by questionnaires applied to Gallipoli Peninsula visitors. As a result of this analysis it is established that visiting Gallipoli Peninsula holds an important position at visitors’ lifetime. Besides cultural experiences and national and spiritual emotions, the events are also important visitation motivation among motivation factors.

Keywords

• Destination,Destination Choice,Events,Event Tourism,Gallipoli Peninsula

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