Covid-19 Süresince T.C. Sağlık Bakanlığı YouTube Kanalına İzleyici Dönütleri

Year 2020, Issue: 3, 116 - 139, 21.12.2020

Mehmet Sinan Tam

Abstract

Tüm dünyayı etkisi altına alan Covid-19 (2019-nCoV) pandemisi, Türkiye’yi de etkilemiştir. Burada konuyla ilgili resmi kaynakların ne dediğinin yanı sıra, halkın resmi kaynaklara ilişkin fikirleri de önem arz etmektedir. T.C. Sağlık Bakanlığı resmi YouTube hesabında, 10 Mart – 30 Eylül 2020 tarihleri arasında yayınlanan 75 Covid-19 video içeriğine yapılan tüm yorumlar (4310) incelenmiştir. İzleyicilerin ilgili kanala verdikleri dönütlerin hangi bağlamda gerçekleştiğini ortaya koymayı amaçlayan bu çalışmada, veriler nitel yöntem araştırmalarında sıklıkla kullanılan MAXQDA18 programıyla elde edilmiş ve ilgili verilere içerik analizi yapılmıştır. Araştırmada kullanıcıların yaptıkları yorumlar, 25 kod yedi kategori altında toplanmıştır (Kappa= %88.16). Çalışmada önemli sonuçlar elde edilmiştir. Günlük vaka sayısı arttıkça Sağlık Bakanlığı YouTube kanalına daha fazla içerik yüklendiği ve izleyicilerin genel anlamda Sağlık Bakanı ve Bakanlığın iletişim dilini beğendiği ortaya çıkmıştır. Ayrıca yedi aylık süreç içerisinde izleyicilerin bazı noktalarda fikir değişikliğine gittiği ve Covid-19’a yönelik bakış açısının diğer kategori ve alt kodlar üzerinde yüksek düzeyde bir ilişkiye sahip olduğu tespit edilmiştir.

Keywords

Covid-19, T.C. Sağlık Bakanlığı, YouTube, Sağlık İletişimi, Sosyal Medya

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