Year 2018, Volume 6 , Issue 2, Pages 1073 - 1105 2018-09-29

KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ
PUBLIC SEGMENTS IN STRATEGIC PUBLIC RELATIONS IN THE CONTEXT OF THE SITUATIONAL THEORY OF PUBLICS: THE PROFILE OF ACTIVE, AWARE AND LATENT PUBLICS IN TURKEY

Zuhal Gök DEMİR [1] , Çiğdem Karakaya ŞATIR [2]


Bu çalışma Türkiye’deki kamuları, kamuların durumsal kuramı ile segmente ederek aktif, uyanmış ve gizli kamuların profil özelliklerini ortaya çıkarmayı amaçlamaktadır. Bu doğrultuda İstanbul, Ankara ve İzmir illerinde kamuların durumsal kuramının değişkenleri ve demografik sorulardan oluşan 443 anket formu ile ampirik bir alan araştırması gerçekleştirilmiştir. Araştırma sonucunda kamular kurama göre aktif, uyanmış ve gizli kamu olarak segmente edilmiş ve en kalabalık kamu segmenti uyanmış kamu olarak tespit edilmiştir. Ancak aktif kamunun da sayısal olarak güçlü tespit edilmesi bugüne kadar genellikle asimetrik olarak inşa edilen ilişkileri sorgulatmaya başlayacağını düşündürmektedir. Bu sorgulamanın Türkiye’de halka ilişkiler alanında var olan karmaşanın bütünlüğe kavuşması açısından üç boyutlu olarak; örgütler, uygulayıcılar ve akademi tarafından gerçekleştirilmesi önerilmektedir. Bu çalışma aktif kamunun varlığı açısından yorumlandığında örgütler, uygulayıcılar ve akademiyi içeren halkla ilişkiler alanının üç sacayağı için bir takım sonuçlar yaratmaktadır.

The study aims to reveal the profile of the active, aware and latent publics in Turkey by segmenting the situational theory of publics. Accordingly an empirical field study is carried out in İstanbul, Ankara and İzmir with 443 questionnaires consisting of the variables of the situational theory of publics and demographics. The results suggest that the publics can be segmented into active, aware and latent publics according to the theory. Although aware publics are found to be the largest publics, as the number of active publics are also enormous, building asymmetrical relationships is considered as questionable. It is suggested that this query can be realized as three folded; for corporations, public relations practitioners and academy to end the complexity of the public relations field in Turkey. When the results of the research are evaluated in terms of active publics in Turkey, it can be stated that there are some implications for the corporations, practitioners and the academy, which are the trivet of the public relations field. 

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Primary Language tr
Subjects Social
Journal Section Articles
Authors

Orcid: 0000-0001-6489-3125
Author: Zuhal Gök DEMİR (Primary Author)
Institution: Alanya Alaaddin Keykubat Üniversitesi
Country: Turkey


Orcid: 0000-0002-1172-0973
Author: Çiğdem Karakaya ŞATIR
Institution: Akdeniz Üniversitesi
Country: Turkey


Dates

Publication Date : September 29, 2018

Bibtex @research article { e-gifder433245, journal = {Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi}, issn = {2146-3301}, eissn = {2146-3301}, address = {}, publisher = {Gümüşhane Üniversitesi}, year = {2018}, volume = {6}, pages = {1073 - 1105}, doi = {10.19145/e-gifder.433245}, title = {KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ}, key = {cite}, author = {Gök DEMİR, Zuhal and Karakaya ŞATIR, Çiğdem} }
APA Gök DEMİR, Z , Karakaya ŞATIR, Ç . (2018). KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi , 6 (2) , 1073-1105 . DOI: 10.19145/e-gifder.433245
MLA Gök DEMİR, Z , Karakaya ŞATIR, Ç . "KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ". Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 6 (2018 ): 1073-1105 <https://dergipark.org.tr/en/pub/e-gifder/issue/31789/433245>
Chicago Gök DEMİR, Z , Karakaya ŞATIR, Ç . "KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ". Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 6 (2018 ): 1073-1105
RIS TY - JOUR T1 - KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ AU - Zuhal Gök DEMİR , Çiğdem Karakaya ŞATIR Y1 - 2018 PY - 2018 N1 - doi: 10.19145/e-gifder.433245 DO - 10.19145/e-gifder.433245 T2 - Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi JF - Journal JO - JOR SP - 1073 EP - 1105 VL - 6 IS - 2 SN - 2146-3301-2146-3301 M3 - doi: 10.19145/e-gifder.433245 UR - https://doi.org/10.19145/e-gifder.433245 Y2 - 2018 ER -
EndNote %0 Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ %A Zuhal Gök DEMİR , Çiğdem Karakaya ŞATIR %T KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ %D 2018 %J Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi %P 2146-3301-2146-3301 %V 6 %N 2 %R doi: 10.19145/e-gifder.433245 %U 10.19145/e-gifder.433245
ISNAD Gök DEMİR, Zuhal , Karakaya ŞATIR, Çiğdem . "KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ". Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 6 / 2 (September 2018): 1073-1105 . https://doi.org/10.19145/e-gifder.433245
AMA Gök DEMİR Z , Karakaya ŞATIR Ç . KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ. e-gifder. 2018; 6(2): 1073-1105.
Vancouver Gök DEMİR Z , Karakaya ŞATIR Ç . KAMULARIN DURUMSAL KURAMI BAĞLAMINDA STRATEJİK HALKLA İLİŞKİLERDE KAMU SEGMENTLERİ: TÜRKİYE’DEKİ AKTİF, UYANMIŞ VE GİZLİ KAMULARIN PROFİLİ. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi. 2018; 6(2): 1105-1073.