THE RELATIONSHIP OF FINANCIAL BEHAVIORS WITH PERSONALITY TRAITS AND FINANCIAL LITERACY: AN EMPIRICAL RESEARCH

Abstract

People's transactions in financial markets may vary according to their financial literate levels and personality traits. The main goal of this research is to evaluate the connection between the characters and financial literate levels of individuals and their financial behaviors. This study used a quantitative research method to reveal the relationship between variables. A simple random sampling technique determined the study's sample, and the survey technique was chosen to collect data. The questionnaire was created from the Type A and B Personality Scale and the Self-Determination Scale. In addition, a section to determine the level of finance literate was added to the survey _ In line with the findings got from the research data analysis, it was seen that the literate financial level of people with type A personality traits is higher, and people with this personality type make more rational decisions in financial behaviors. These findings show that financial behaviors vary according to personality traits and can act irrationally in financial markets.

Keywords

• Financial Literacy
• Financial Behavior
• Personality Traits
• Type A and B Personality Characteristics
• Self Determination

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