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Year 2007, Volume: 7 Issue: 2, 573 - 593, 01.10.2007

Süleyman Barutcu

Abstract

References

  • ABDEL-MALEK, LAYEK., DAS, SANCHOY K., WOLF, CARL. (2000), “Design and implementation of flexible manufacturing solutions in agile enterprises”, International Journal of Agile Management Systems, Vol. 2 (3), 187-195.
  • ANDERSON, DAVID M. (2004) “Build-to-Order & Mass Customization, the Ultimate Supply Chain and Lean Manufacturing Strategy for Low-Cost On- Demand Production without Forecasts or Inventory”, CIM Press, Cambria, CA, USA.
  • BARUTÇU, SÜLEYMAN. (2005) “The Role of Internet-Based Supply Chain Management in Effective Mass Customization”, 3rd International Logistics and Supply Chain Congress Proceedings, Galatasaray University, Nov. 22-23, İstanbul-TURKEY, 476-486.
  • BROWN, STEVE., BESSANT, JOHN. (2003) “The manufacturing strategy- capabilities links in mass customization and agile manufacturing – an exploratory study”, International Journal of Operations & Production Management, Vol. 23 (7) 707-730.
  • CHENG, K., HARRISON, D. K., PAN, P. Y. (1998) “Implementation of agile manufacturing - an AI and Internet based approach”, Journal of Materials Processing Technology, Vol. 76 (1-3) 96-101.
  • CHILDERHOUSE, PAUL. TOWILL, DENIS. (2000) “Engineering supply chains to match customer requirements”, Logistics Information Management, Vol.13 (6) 337-346.
  • COX, MICHAEL. W., ALM, RICHARD. (1998) “The Right Stuff: America's Move to Mass Customization”, 1998 Annual Report, Federal Reserve Bank of Dallas, Dallas, TX or Online: www.dallasfed.org/fed/annual/1999p/ar98.html (Last visited: Sep. 10, 2005).
  • DUCLOS, LESLIE K. VOKURKA, ROBERT J. LUMMUS RHONDA R. (2000) “A conceptual model of supply chain flexibility”, Industrial Management & Data Systems, Vol. 103(6), 446-456.
  • DUGUAY, CLAUDE R., LANDRY, SYLVAIN., PASIN, FEDERICO. (1997), "From mass production to flexible/agile production", International Journal of Operations & Production Management, Vol. 17 (12), 1183-1195.
  • EASTWOOD, MARGARET A. (1996), “Implementing mass customization”, Computers in Industry, Vol. 30 (3), 171–174.
  • FEITZINGER, EDWARD., LEE, HAU. (1997), "Mass customization at Hewlett- Packard: the power of postponement", Harvard Business Review January- February, 116-121.
  • FITZGERALD, BRIAN (1995) “Mass customization - at a profit”, World Class Design to Manufacture, Vol. 2 (1) 43–46.
  • GHIASSI, MANOOCHEHR., SPERA, COSIMO. (2003) “Defining the Internet- based SC system for mass customized markets”, Computers & Industrial Engineering, Vol. 45 (1), 17-41.
  • GILMORE, JAMES H., PINE, JOSEPH B. II (1997) “The four faces of mass customization”, Harvard Business Review, January-February,, 91-101.
  • GILMORE, JAMES H., PINE, JOSEPH B. II (Editors) (2000) Markets of One: Creating Customer-Unique Value Through Mass Customization, Harvard Business School Press, Boston, MA, USA.
  • GOLDSMITH, RONALD E. (1999) “The personalised marketplace: beyond the 4Ps”, Marketing Intelligence and Planning, Vol. 17 (4), 178-185.
  • GOLDSMITH, RONALD E., FREIDEN JON B. (2004) “Have it your way: consumer attitudes toward personalized marketing”, Marketing Intelligence and Planning, Vol. 22 (2) 228-239.
  • GOOLEY, TOBY B. (1998) “Mass customization: How logistics makes it happen”, Computers and Industrial Engineering, Vol.37 (4), 49-54.
  • GRÖNROOS, CHRISTIAN. (1994) “From marketing mix to relationship marketing: Towards a paradigm shift in marketing”, Management Decision, Vol.32 (2), 4-20.
  • HARKER, MICHAEL. J. (1999) “Relationship marketing defined? An examination of current relationship marketing definitions”, Marketing Intelligence and Planning, Vol.17 (1), 13-20
  • HART, CHRISTOPHER W. (1996) “Made to order”, Marketing Management, Vol. 5 (2), 12-22.
  • HERNANDEZ, GABRIEL., ALLEN, JANET K., MISTREE, FARROKH. (2006) “A theory and method for combining multiple approaches for product customization”, International Journal of Mass Customisation, Vol. 1 (2/3), 315-339.
  • HUANG, GEORGE. Q., SIMPSON, TIMOTHY. W., PINE, JOSEP. B.II,. (2005) “The power of product platforms in mass customization”, International Journal of Mass Customization, Vol. 1 (1), 1-13.
  • IACOCCA INSTITUTE, 1991, 21st Century Manufacturing Enterprise Strategy. An Industry-Led View, Volumes 1- 2. Iacocca Institute, Bethlehem, PA, USA.
  • IAN, CHRISTIAN., ISMAIL, HOSSAM., MOONEY, JIM., SNOWDEN, SIMON., TOWARD. MARTIN., ZHANG, DAVID. (2001) “Agile Manufacturing Transitional Strategies”, The Fourth SMESME International Conference Proceedings, May 15, 2001, Online: http://iprod.auc.dk/sme2001/paper/ismail.pdf (Last Visited: November 15, 2006).
  • JIAO, JIANXIN., MA, QINHAI., TSENG, MITCHELL. M. (2003) “Towards high value-added products and services: mass customization and beyond”, Technovation, Vol. 23, 809–821.
  • KAMALI, NARGES., LOKER, SUZANNE. (2002) “Mass Customization: On-line consumer involvement in product design,” Journal of Computer-Mediated Communication, Vol. 7 (4), Online: http://jcmc.indiana.edu/vol7/issue4/ loker.html.
  • KIDD, PAUL. T. (1994). Agile Manufacturing. Forging New Frontiers. Wokingham, Addison- Wesley.
  • LAMBERT, DOUGLAS. M., MARTHA COOPER. C., JANUS D. P. (1998) “Supply Chain Management: Implementation Issues and Research Opportunities”, The International Journal of Logistics Management, Vol. 9, (2), 1-19.
  • LEE, SEUNG-EUN,, CHEN, JOSEPH C. (1999) “Mass-customization methodology for an apparel industry with a future, Journal of Industrial Technology, Vol. 16 (1), 1-8.
  • OLESON, JOHN D. (1998) Pathways to Agility: Mass Customization in Action, John Wiley & Sons, New York, NY.,USA.
  • OWEN, DAVID., KRUSE. GÜNTHER. (1997) “Follow the customer”, Manufacturing Engineering, Vol. 118 (4), 65-68.
  • PEPPERS, DON., ROGERS, MARTA., (1998), “Lessons from the front”, Marketing Tools, 39-42.
  • PEPPERS, DON., ROGERS, MARTA., DORF, BOB. (1999) “Is Your Company Ready For One-To-One Marketing?”, Harvard Business Review, January- February, 151-160.
  • PERRIEN, JEAN., RICHARD, LINE. (1995) “The Meaning of a Marketing Relationship: A Pilot Study”, Industrial Marketing Management, Vol.24 (1), 37- 43.
  • PINE, JOSEPH. B. II (1993) Mass Customization: The New Frontier in Business Competition, Harvard Business School Press, Boston, MA, USA
  • RADDER, LAETITIA., LOUW, LYNETTE. (1999) “Mass customization and mass production”, The TQM Magazine, Vol. 11 (1) 35-40.
  • RICH, MICHAEL. K. (2000) “The direction of marketing relationships”, Journal of Business & Industrial Marketing, Vol. 15, (2/3), 170-179.
  • SELLADURAI, RAJ. S. (2004) “Mass customization in operations management: oxymoron or reality?” Omega, Vol. 32 (4) 295-300.
  • SILVEIRA, GIOVANI DA., BORENSTEIN, DENIS., FOGLIATTO, FLÁVIO S. (2001) “Mass Customization: Literature Review and Research Directions”, International Journal of Production Economics, Vol. 72 (1), 1-13.
  • SPRING, MARTIN., DALRYMPLE, JOHN. F. (2000) “Product customisation and manufacturing strategy”, International Journal of Operations and Production Management Vol. 20 (4) 441-467.
  • SU, JACK C.P., YIH-LONG CHANG, FERGUSON, MARK. (2005) “Evaluation of postponement structures to accommodate mass customization”, Journal of Operations Management, Vol. 23 (3-4), 305-318.
  • SVENSSON, CARSTEN. BARFOD, ARI. (2002) “Limits and opportunities in mass customization for "build to order" SMEs”, Computers in Industry, Vol. 49 (1), 77-89.
  • TSENG, MITCHELL M., JIAO, JIANXIN (1998) “Concurrent design for mass customization”, Business Process Management Journal, Vol. 4 (1) 10-24.
  • TUROWSKI, KLAUS. (2002) “Agent-based e-commerce in case of mass customization”, International Journal Production Economics, Vol. 75 (1-2) 69-81.
  • www.smart.com, (Last visited: August 15, 2006).
  • www.madeforone.com, (Last visited: August 15, 2006).
  • www.designshirt.com, (Last visited: August 15, 2006).
  • www.forddirect.com (Last visited: August 15, 2006).
  • YUSUF, YAHAYA. Y., GUNASEKARAN ANGAPPA., ADELEYE E. O., SIVAYOGANATHAN K. (2004) “Agile supply chain capabilities: Determinants of competitive objectives”, European Journal of Operational Research, Vol. 159 (2), 379-392.

CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION

Year 2007, Volume: 7 Issue: 2, 573 - 593, 01.10.2007

Süleyman Barutcu

Abstract

A customized product is a special product designed and manufactured for individual customers to meet their individual needs. Managers need to understand why customers demand and how companies supply customized products. The importance of this study is to highlight business, marketing and manufacturing strategies so as to supply customized products efficiently. It is expected from a manufacturer to successfully adopt relationship marketing, mass customization, agile manufacturing and supply chain management (SCM) strategies. This paper is prepared (1) to facilitate a basic understanding of customized products for especially scholars and executives, (2) to explain the importance of these strategies and (3) to illustrate how they might be combined for supplying customized products efficiently

Keywords

Customized Product Relationship Marketing Mass Customization Agile Manufacturing Supply Chain Management

References

  • ABDEL-MALEK, LAYEK., DAS, SANCHOY K., WOLF, CARL. (2000), “Design and implementation of flexible manufacturing solutions in agile enterprises”, International Journal of Agile Management Systems, Vol. 2 (3), 187-195.
  • ANDERSON, DAVID M. (2004) “Build-to-Order & Mass Customization, the Ultimate Supply Chain and Lean Manufacturing Strategy for Low-Cost On- Demand Production without Forecasts or Inventory”, CIM Press, Cambria, CA, USA.
  • BARUTÇU, SÜLEYMAN. (2005) “The Role of Internet-Based Supply Chain Management in Effective Mass Customization”, 3rd International Logistics and Supply Chain Congress Proceedings, Galatasaray University, Nov. 22-23, İstanbul-TURKEY, 476-486.
  • BROWN, STEVE., BESSANT, JOHN. (2003) “The manufacturing strategy- capabilities links in mass customization and agile manufacturing – an exploratory study”, International Journal of Operations & Production Management, Vol. 23 (7) 707-730.
  • CHENG, K., HARRISON, D. K., PAN, P. Y. (1998) “Implementation of agile manufacturing - an AI and Internet based approach”, Journal of Materials Processing Technology, Vol. 76 (1-3) 96-101.
  • CHILDERHOUSE, PAUL. TOWILL, DENIS. (2000) “Engineering supply chains to match customer requirements”, Logistics Information Management, Vol.13 (6) 337-346.
  • COX, MICHAEL. W., ALM, RICHARD. (1998) “The Right Stuff: America's Move to Mass Customization”, 1998 Annual Report, Federal Reserve Bank of Dallas, Dallas, TX or Online: www.dallasfed.org/fed/annual/1999p/ar98.html (Last visited: Sep. 10, 2005).
  • DUCLOS, LESLIE K. VOKURKA, ROBERT J. LUMMUS RHONDA R. (2000) “A conceptual model of supply chain flexibility”, Industrial Management & Data Systems, Vol. 103(6), 446-456.
  • DUGUAY, CLAUDE R., LANDRY, SYLVAIN., PASIN, FEDERICO. (1997), "From mass production to flexible/agile production", International Journal of Operations & Production Management, Vol. 17 (12), 1183-1195.
  • EASTWOOD, MARGARET A. (1996), “Implementing mass customization”, Computers in Industry, Vol. 30 (3), 171–174.
  • FEITZINGER, EDWARD., LEE, HAU. (1997), "Mass customization at Hewlett- Packard: the power of postponement", Harvard Business Review January- February, 116-121.
  • FITZGERALD, BRIAN (1995) “Mass customization - at a profit”, World Class Design to Manufacture, Vol. 2 (1) 43–46.
  • GHIASSI, MANOOCHEHR., SPERA, COSIMO. (2003) “Defining the Internet- based SC system for mass customized markets”, Computers & Industrial Engineering, Vol. 45 (1), 17-41.
  • GILMORE, JAMES H., PINE, JOSEPH B. II (1997) “The four faces of mass customization”, Harvard Business Review, January-February,, 91-101.
  • GILMORE, JAMES H., PINE, JOSEPH B. II (Editors) (2000) Markets of One: Creating Customer-Unique Value Through Mass Customization, Harvard Business School Press, Boston, MA, USA.
  • GOLDSMITH, RONALD E. (1999) “The personalised marketplace: beyond the 4Ps”, Marketing Intelligence and Planning, Vol. 17 (4), 178-185.
  • GOLDSMITH, RONALD E., FREIDEN JON B. (2004) “Have it your way: consumer attitudes toward personalized marketing”, Marketing Intelligence and Planning, Vol. 22 (2) 228-239.
  • GOOLEY, TOBY B. (1998) “Mass customization: How logistics makes it happen”, Computers and Industrial Engineering, Vol.37 (4), 49-54.
  • GRÖNROOS, CHRISTIAN. (1994) “From marketing mix to relationship marketing: Towards a paradigm shift in marketing”, Management Decision, Vol.32 (2), 4-20.
  • HARKER, MICHAEL. J. (1999) “Relationship marketing defined? An examination of current relationship marketing definitions”, Marketing Intelligence and Planning, Vol.17 (1), 13-20
  • HART, CHRISTOPHER W. (1996) “Made to order”, Marketing Management, Vol. 5 (2), 12-22.
  • HERNANDEZ, GABRIEL., ALLEN, JANET K., MISTREE, FARROKH. (2006) “A theory and method for combining multiple approaches for product customization”, International Journal of Mass Customisation, Vol. 1 (2/3), 315-339.
  • HUANG, GEORGE. Q., SIMPSON, TIMOTHY. W., PINE, JOSEP. B.II,. (2005) “The power of product platforms in mass customization”, International Journal of Mass Customization, Vol. 1 (1), 1-13.
  • IACOCCA INSTITUTE, 1991, 21st Century Manufacturing Enterprise Strategy. An Industry-Led View, Volumes 1- 2. Iacocca Institute, Bethlehem, PA, USA.
  • IAN, CHRISTIAN., ISMAIL, HOSSAM., MOONEY, JIM., SNOWDEN, SIMON., TOWARD. MARTIN., ZHANG, DAVID. (2001) “Agile Manufacturing Transitional Strategies”, The Fourth SMESME International Conference Proceedings, May 15, 2001, Online: http://iprod.auc.dk/sme2001/paper/ismail.pdf (Last Visited: November 15, 2006).
  • JIAO, JIANXIN., MA, QINHAI., TSENG, MITCHELL. M. (2003) “Towards high value-added products and services: mass customization and beyond”, Technovation, Vol. 23, 809–821.
  • KAMALI, NARGES., LOKER, SUZANNE. (2002) “Mass Customization: On-line consumer involvement in product design,” Journal of Computer-Mediated Communication, Vol. 7 (4), Online: http://jcmc.indiana.edu/vol7/issue4/ loker.html.
  • KIDD, PAUL. T. (1994). Agile Manufacturing. Forging New Frontiers. Wokingham, Addison- Wesley.
  • LAMBERT, DOUGLAS. M., MARTHA COOPER. C., JANUS D. P. (1998) “Supply Chain Management: Implementation Issues and Research Opportunities”, The International Journal of Logistics Management, Vol. 9, (2), 1-19.
  • LEE, SEUNG-EUN,, CHEN, JOSEPH C. (1999) “Mass-customization methodology for an apparel industry with a future, Journal of Industrial Technology, Vol. 16 (1), 1-8.
  • OLESON, JOHN D. (1998) Pathways to Agility: Mass Customization in Action, John Wiley & Sons, New York, NY.,USA.
  • OWEN, DAVID., KRUSE. GÜNTHER. (1997) “Follow the customer”, Manufacturing Engineering, Vol. 118 (4), 65-68.
  • PEPPERS, DON., ROGERS, MARTA., (1998), “Lessons from the front”, Marketing Tools, 39-42.
  • PEPPERS, DON., ROGERS, MARTA., DORF, BOB. (1999) “Is Your Company Ready For One-To-One Marketing?”, Harvard Business Review, January- February, 151-160.
  • PERRIEN, JEAN., RICHARD, LINE. (1995) “The Meaning of a Marketing Relationship: A Pilot Study”, Industrial Marketing Management, Vol.24 (1), 37- 43.
  • PINE, JOSEPH. B. II (1993) Mass Customization: The New Frontier in Business Competition, Harvard Business School Press, Boston, MA, USA
  • RADDER, LAETITIA., LOUW, LYNETTE. (1999) “Mass customization and mass production”, The TQM Magazine, Vol. 11 (1) 35-40.
  • RICH, MICHAEL. K. (2000) “The direction of marketing relationships”, Journal of Business & Industrial Marketing, Vol. 15, (2/3), 170-179.
  • SELLADURAI, RAJ. S. (2004) “Mass customization in operations management: oxymoron or reality?” Omega, Vol. 32 (4) 295-300.
  • SILVEIRA, GIOVANI DA., BORENSTEIN, DENIS., FOGLIATTO, FLÁVIO S. (2001) “Mass Customization: Literature Review and Research Directions”, International Journal of Production Economics, Vol. 72 (1), 1-13.
  • SPRING, MARTIN., DALRYMPLE, JOHN. F. (2000) “Product customisation and manufacturing strategy”, International Journal of Operations and Production Management Vol. 20 (4) 441-467.
  • SU, JACK C.P., YIH-LONG CHANG, FERGUSON, MARK. (2005) “Evaluation of postponement structures to accommodate mass customization”, Journal of Operations Management, Vol. 23 (3-4), 305-318.
  • SVENSSON, CARSTEN. BARFOD, ARI. (2002) “Limits and opportunities in mass customization for "build to order" SMEs”, Computers in Industry, Vol. 49 (1), 77-89.
  • TSENG, MITCHELL M., JIAO, JIANXIN (1998) “Concurrent design for mass customization”, Business Process Management Journal, Vol. 4 (1) 10-24.
  • TUROWSKI, KLAUS. (2002) “Agent-based e-commerce in case of mass customization”, International Journal Production Economics, Vol. 75 (1-2) 69-81.
  • www.smart.com, (Last visited: August 15, 2006).
  • www.madeforone.com, (Last visited: August 15, 2006).
  • www.designshirt.com, (Last visited: August 15, 2006).
  • www.forddirect.com (Last visited: August 15, 2006).
  • YUSUF, YAHAYA. Y., GUNASEKARAN ANGAPPA., ADELEYE E. O., SIVAYOGANATHAN K. (2004) “Agile supply chain capabilities: Determinants of competitive objectives”, European Journal of Operational Research, Vol. 159 (2), 379-392.
There are 50 citations in total.

Details

Other ID JA43FY87MY
Journal Section Research Article
Authors

Süleyman Barutcu This is me

Publication Date October 1, 2007
Published in Issue Year 2007 Volume: 7 Issue: 2

Cite

APA Barutcu, S. (2007). CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION. Ege Academic Review, 7(2), 573-593.
AMA Barutcu S. CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION. ear. October 2007;7(2):573-593.
Chicago Barutcu, Süleyman. “CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION”. Ege Academic Review 7, no. 2 (October 2007): 573-93.
EndNote Barutcu S (October 1, 2007) CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION. Ege Academic Review 7 2 573–593.
IEEE S. Barutcu, “CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION”, ear, vol. 7, no. 2, pp. 573–593, 2007.
ISNAD Barutcu, Süleyman. “CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION”. Ege Academic Review 7/2 (October 2007), 573-593.
JAMA Barutcu S. CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION. ear. 2007;7:573–593.
MLA Barutcu, Süleyman. “CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION”. Ege Academic Review, vol. 7, no. 2, 2007, pp. 573-9.
Vancouver Barutcu S. CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION. ear. 2007;7(2):573-9.