Volume: 7 Issue: 1, 5/1/07

Year: 2007

Research Article

 

1. RELATIONSHIP MARKETING IN SERVICE INDUSTRY: A COMPARATIVE RESEARCH UPON BOUTIQUE HOTELS AND FIVE STAR HOTELS

Başak Karakaş , Bülent Bircan , Osman Gök

Page : 3-18

 

2. AN INQUIRY ABOUT THE EFFECT OF JUSTICE VALUE ON JUSTICE PERCEPTION

Ömür N. T. Özmen , Yasemin Arbak , Pınar Süral Özer

Page : 19-35

 

3. THE ATTRACTIVENESS AND MARKETING STRATEGIES OF TURKISH MARINAS IN THE INTERNATIONAL MARKETS

Engin Deniz Eriş

Page : 37-55

 

4. INCREASING IMPORTANCE OF CUSTOMER-ORIENTED SALES PROMOTION, ITS APPLICABILITY AND EVALUATION OF THE STRATEGIES FROM FIRMS’ POINT OF VIEW

Ali Gülçubuk

Page : 57-77

 

5. THE ROLE OF PACKAGING IN THE PURCHASING DECISION OF FOOD PRODUCTS

Füsun Gökalp

Page : 79-97

 

6. FACTORS LEADING TO FINANCIAL FAILURES IN ACCOMMODATION ESTABLISHMENTS

Adnan Türksoy

Page : 99-115

 

7. SOCIAL MARKETING: BARRIERS AND SUGGESTIONS

Gül Bayraktaroğlu , Burcu İlter

Page : 117-132

Research Article

8. ÖRGÜT, BİREY, GRUP BAĞLAMINDA YENİLİK ve YARATICILIK TARTIŞMALARI

Hakkı Okan Yeloğlu

Page : 133-152

 

9. THE PLACE AND SITUATION OF POULTRY INDUSTRY IN TURKISH ECONOMY

Ş. Sertaç Çakı

Page : 153-189

 

10. REVERSALS AND SUDDEN STOPS OF CAPITAL FLOWS IN THE TURKISH ECONOMY

Cemil Varlık

Page : 193-216

 

11. REGIONAL DEVELOPMENT AND ENTREPRENEURIAL UNIVERSITIES

Murat Çetin

Page : 217-238

 

12. SECTORAL ANALYSES OF TURKISH EXPORT TO THE WEST EUROPE AFTER CUSTOM UNION

Emine Bilgili

Page : 239-250

Conference Paper

13. TÜRKİYE KİMYA SANAYİ ENDÜSTRİ İÇİ TİCARETİNİN STATİK VE DİNAMİK ANALİZİ: AVRUPA BİRLİĞİ ÜYE VE ADAY ÜLKELERİ, RUSYA FEDERASYONU, UKRAYNA VE ÇİN

Ayten Ayşen Kaya , Aydanur Gacener Atış

Page : 251-291

 

14. HUMAN RIGHTS EDUCATION AND IMPORTANCE IN SCHOOLS

R. Bahar Üste

Page : 295-310

 

15. THE REVERSAL OF POLITICAL LIBERALIZATION IN EGYPT

Müge Aknur , İrem Aşkar Karakır

Page : 311-333

 

16. SOCIAL CAPITAL AS A PUBLIC GOOD AND ITS RELATIONSHIP WİTH POVERTY

Asuman Altay

Page : 337-362

 

17. THE THEORY OF CONSTRAINTS USED FOR PREPARATION PROCESS OF A SCIENTIFIC PAPER : FRT (FUTURE REALITY TREE) APPLICATION

Gökçe Baysal Kıncal

Page : 365-377

 

18. EVALUATING TURKEY’S MEMBERSHIP PROCESS BY USING CRD METHOD

Aynur İncekırık

Page : 379-387