BibTex RIS Cite

TÜKETİCİ ETNOSENTRİZMİ VE DAVRANIŞ NİYETLERİ ARASINDAKİ FARKLILIĞIN BELİRLENMESİNDE CETSCALE ÖLÇEĞİ

Year 2009, Volume: 9 Issue: 2, 489 - 512, 01.05.2009

Abstract

Son yıllarda çok farklı sebeplerle de olsa giderek ülkemizde de yaygınlaşmaya başlayan küreselleşme karşıtlığı sonucu oluşan lokal milliyetçilik akımlarının tüketicilerin satın alma karar sürecine olan etkisi yadsınamaz bir gerçek olarak karşımızda durmaktadır. Son yıllarda özellikle ABD ve AB karşıtlığı ile bunlarla boy ölçüşen Çin karşıtlığı bütün dünyada olduğu gibi ülkemizde de hızla yaygınlaşmaktadır. Bu ve benzer olguların tüketim ve satın alma alışkanlıklarımıza etkisi başta uluslararası pazarlarla çalışan işletmelerimiz ile pazarlama akademisyenlerinin merak ettiği ve çözüm aradığı konuların başında gelmektedir. niyetleri arasında farklılık oluşturması ve büyük şehir - küçük şehir ayrımı ile siyasi duruş farklılıklarının yine etnosentrizm eğilimlerine göre farklılık oluşturması bu çalışmanın önemli bulgularıdır

References

  • AHMED, A. Sadrudin ve Alain, d’Astous, (2008), Antecedents, moderators and dimensions of country-of-origin evaluations”, International Marketing Review, Vol. 25, No. 1, s. 75-106.
  • AKHTER, H., Syed ,( 2007), “Globalization, expectations model of economic nationalism, and consumer behavior”, Journal of Consumer Marketing, Vol.24, No. 3, s.142–150
  • ALTINTAŞ, Murat ve Tuncer, Tokol, (2007), “ Cultural Openness and Consumer Ethnocentrism: an empirical analysis of Turkısh Consumers”, Marketing Intelligence and Planning, Vol.25, No.4, s.308-325.
  • ARI, Emin Sertaç (2007), Satın Alma Kararlarında Tüketici Etnosentrizmi ve Menşe Ülke Etkisinin Rolü, Basılmamış Yüksek Lisans Tezi, Çukurova Üniversitesi, Sosyal Bilimler Enstitüsü.
  • AYSUNA, Ceyda, (2006), Tüketici Etnosentrizmi Etkisini ÖlçmedeCETSCALEÖlçeği Ve Türkiye Uygulaması, Basılmamış Yüksek Lisans Tezi, Marmara Üniversitesi, Sosyal Bilimler Enstitüsü.
  • BALABANIS, G., Diamantopoulos, A., Mueller, R.D., Melewar, T.C (2001), "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies", Journal Of International Business Studies, 32, 1 (First Quarter 2001): 157-175
  • BALABANIS, G., R. Mueller ve T.C. Melewar. (2002). The Relationship Between Consumer Ethnocentrism and Human Values. Journal of Global Marketing. (3/4), 7-37. CHATTALAS, Michael, Thomas, Kramer ve Hirokazu Takada, (2008), “The impact of national stereotypes on the country of origin effect A conceptual framework”, International Marketing Review, Vol. 25, No. 1, s. 54-74.
  • EVANSCHİTZKY, H., F. v. Wangenheim ve D. Woisetschlager, (2008), “Consumer ethnocentrismin the German market”, International Marketing Review, Vol.25, No.1, s.7-32. GOOD, Linda K., ve Patricia, Huddleston, (1995), “Ethnocentrism of Polish and Russian consumers: are feelings and intentions related?”, InternationalMarketing Review,Vol. 12, No. 5, s. 35-48. HAMİN ve Greg, Elliott ,(2006), “A less-developed country perspective of consumer ethnocentrism and ‘‘country of origin’’ effects: Indonesian evidence”, asia Pacific Journal of Marketing and Logistics, Vol. 18, No. 2, s. 79-92
  • KUCUKEMİROGLU, Orsay, (1999), “Market segmentation by using consumer lifestyle dimensions and ethnocentrism An empirical study”, European Journal of Marketing,,Vol. 33, No. 5/6, s. 470-487.
  • MARTINEZ-LUQUE, Teodoro, Jose-Angel, Ibanez- Zapata ve Salvador del Barrio-Garcia, (2000), “Consumer ethnocentrism measurement An assessment of the reliability and validity of the CETSCALE in Spain”, European Journal of Marketing, Vol. 34 No. 11/12, s. 1353-1373.
  • NETEMEYER R. G., S. Durvasula ve D. R. Lichtenstein, (1991),“ A Cross National Assessment of the Reliability and Validity of the CETSCALE”, Journal Of Marketing Research, Vol. XXVUI, August, s.320-327
  • SHANKARMAHESH, Mahesh N., (2006), “Consumer ethnocentrism:an integrative review of its antecedents and consequences”, International Marketing Review, Vol. 23, No. 2, s. 146-172.
  • SHIMP, A. Terence ve Subhash, Sharma , (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE”, Journal of Marketing Research, Vol. XXIV, August, s.280-289.
  • SOHAIL, Sadiq, (2005), “Malaysian Consumers’Evaluation of Products Made in Germany: The Country of Origin Effect”, Asia Pacific Journal of Marketing and Logistics, Vol.17, No. 1, s.89-105.
  • SHOHAM, Aviv ve Maja, Makovec, Brencic, (2003), “Consumer Ethnocentrism, Attitudes, and Purchase Behavior: An Israeli Study”, Journal of International Consumer Marketing, Vol. 15, No.4, s.67-86. VIDA, Irena ve James, Reardon, 2008, “Domestic consumption: rational, affective or normative choice?”, Journal of Consumer Marketing, Vol. 25, No.1,s.34-44.
  • WANG, Cheng Lu ve Zhen Xiong, Chen, (2004), “Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects”, Journal of Consumer Marketing, Vol.21, No. 6, s. 391–400.

CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION

Year 2009, Volume: 9 Issue: 2, 489 - 512, 01.05.2009

Abstract

Nowadays, for different reasons opposition to globalization has become wide
spread in our country and as a result of this event regional nationalism
movements affect consumer decision making process for buying. Especially
opposition to USA, EU and China has rapidly become widespread in the world
as well as Turkey. This fact and its affects on consumption and buying habits
are the topics that Turkish businesses in global bases and marketing
academicians think about.
The main concept in this study - consumer ethnocentrism measured by
CETSCALE and eventually it is found that Turkish consumers have middle level
about consumer ethnocentrism tendency. The main results of this survey are
given below: (i) Turkish consumers’ ethnocentrism scores make difference in
their buying behavior intention.(ii)Living in a big or small cities and political
preference differences affect ethnocentrism inclination.

References

  • AHMED, A. Sadrudin ve Alain, d’Astous, (2008), Antecedents, moderators and dimensions of country-of-origin evaluations”, International Marketing Review, Vol. 25, No. 1, s. 75-106.
  • AKHTER, H., Syed ,( 2007), “Globalization, expectations model of economic nationalism, and consumer behavior”, Journal of Consumer Marketing, Vol.24, No. 3, s.142–150
  • ALTINTAŞ, Murat ve Tuncer, Tokol, (2007), “ Cultural Openness and Consumer Ethnocentrism: an empirical analysis of Turkısh Consumers”, Marketing Intelligence and Planning, Vol.25, No.4, s.308-325.
  • ARI, Emin Sertaç (2007), Satın Alma Kararlarında Tüketici Etnosentrizmi ve Menşe Ülke Etkisinin Rolü, Basılmamış Yüksek Lisans Tezi, Çukurova Üniversitesi, Sosyal Bilimler Enstitüsü.
  • AYSUNA, Ceyda, (2006), Tüketici Etnosentrizmi Etkisini ÖlçmedeCETSCALEÖlçeği Ve Türkiye Uygulaması, Basılmamış Yüksek Lisans Tezi, Marmara Üniversitesi, Sosyal Bilimler Enstitüsü.
  • BALABANIS, G., Diamantopoulos, A., Mueller, R.D., Melewar, T.C (2001), "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies", Journal Of International Business Studies, 32, 1 (First Quarter 2001): 157-175
  • BALABANIS, G., R. Mueller ve T.C. Melewar. (2002). The Relationship Between Consumer Ethnocentrism and Human Values. Journal of Global Marketing. (3/4), 7-37. CHATTALAS, Michael, Thomas, Kramer ve Hirokazu Takada, (2008), “The impact of national stereotypes on the country of origin effect A conceptual framework”, International Marketing Review, Vol. 25, No. 1, s. 54-74.
  • EVANSCHİTZKY, H., F. v. Wangenheim ve D. Woisetschlager, (2008), “Consumer ethnocentrismin the German market”, International Marketing Review, Vol.25, No.1, s.7-32. GOOD, Linda K., ve Patricia, Huddleston, (1995), “Ethnocentrism of Polish and Russian consumers: are feelings and intentions related?”, InternationalMarketing Review,Vol. 12, No. 5, s. 35-48. HAMİN ve Greg, Elliott ,(2006), “A less-developed country perspective of consumer ethnocentrism and ‘‘country of origin’’ effects: Indonesian evidence”, asia Pacific Journal of Marketing and Logistics, Vol. 18, No. 2, s. 79-92
  • KUCUKEMİROGLU, Orsay, (1999), “Market segmentation by using consumer lifestyle dimensions and ethnocentrism An empirical study”, European Journal of Marketing,,Vol. 33, No. 5/6, s. 470-487.
  • MARTINEZ-LUQUE, Teodoro, Jose-Angel, Ibanez- Zapata ve Salvador del Barrio-Garcia, (2000), “Consumer ethnocentrism measurement An assessment of the reliability and validity of the CETSCALE in Spain”, European Journal of Marketing, Vol. 34 No. 11/12, s. 1353-1373.
  • NETEMEYER R. G., S. Durvasula ve D. R. Lichtenstein, (1991),“ A Cross National Assessment of the Reliability and Validity of the CETSCALE”, Journal Of Marketing Research, Vol. XXVUI, August, s.320-327
  • SHANKARMAHESH, Mahesh N., (2006), “Consumer ethnocentrism:an integrative review of its antecedents and consequences”, International Marketing Review, Vol. 23, No. 2, s. 146-172.
  • SHIMP, A. Terence ve Subhash, Sharma , (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE”, Journal of Marketing Research, Vol. XXIV, August, s.280-289.
  • SOHAIL, Sadiq, (2005), “Malaysian Consumers’Evaluation of Products Made in Germany: The Country of Origin Effect”, Asia Pacific Journal of Marketing and Logistics, Vol.17, No. 1, s.89-105.
  • SHOHAM, Aviv ve Maja, Makovec, Brencic, (2003), “Consumer Ethnocentrism, Attitudes, and Purchase Behavior: An Israeli Study”, Journal of International Consumer Marketing, Vol. 15, No.4, s.67-86. VIDA, Irena ve James, Reardon, 2008, “Domestic consumption: rational, affective or normative choice?”, Journal of Consumer Marketing, Vol. 25, No.1,s.34-44.
  • WANG, Cheng Lu ve Zhen Xiong, Chen, (2004), “Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects”, Journal of Consumer Marketing, Vol.21, No. 6, s. 391–400.
There are 16 citations in total.

Details

Other ID JA92UV36RS
Journal Section Research Article
Authors

Murat Akın This is me

Recep Çiçek This is me

Esen Gürbüz This is me

.m. Emin İnal This is me

Publication Date May 1, 2009
Published in Issue Year 2009 Volume: 9 Issue: 2

Cite

APA Akın, M., Çiçek, R., Gürbüz, E., İnal, .. E. (2009). CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION. Ege Academic Review, 9(2), 489-512.
AMA Akın M, Çiçek R, Gürbüz E, İnal .E. CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION. ear. May 2009;9(2):489-512.
Chicago Akın, Murat, Recep Çiçek, Esen Gürbüz, and .m. Emin İnal. “CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION”. Ege Academic Review 9, no. 2 (May 2009): 489-512.
EndNote Akın M, Çiçek R, Gürbüz E, İnal .E (May 1, 2009) CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION. Ege Academic Review 9 2 489–512.
IEEE M. Akın, R. Çiçek, E. Gürbüz, and .. E. İnal, “CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION”, ear, vol. 9, no. 2, pp. 489–512, 2009.
ISNAD Akın, Murat et al. “CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION”. Ege Academic Review 9/2 (May 2009), 489-512.
JAMA Akın M, Çiçek R, Gürbüz E, İnal .E. CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION. ear. 2009;9:489–512.
MLA Akın, Murat et al. “CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION”. Ege Academic Review, vol. 9, no. 2, 2009, pp. 489-12.
Vancouver Akın M, Çiçek R, Gürbüz E, İnal .E. CETSCALE MEASURE IN DETERMINING THE DIFFERENCES BETWEEN CONSUMER ETHNOCENTRISM AND BEHAVIOR INTENTION. ear. 2009;9(2):489-512.