BibTex RIS Cite

The Importance Of Social Media in Cope With Crisis

Year 2017, Volume: 17 Issue: 3, 407 - 418, 01.08.2017

Abstract

Crisis is any event that can harm institution’s, its facilities, its finances or its reputation. Crisis management is the art of making decisions to head off or mitigate these kinds of effects. This study discusses the practical and research implications of social media in crisis management with several examples through the case studies. These cases clearly demonstrate that companies should exploit the inbound and outbound communication, networking, and collaboration capabilities of social media for including several other stakeholders into their crisis management strategies

References

  • Ada, S. ve Abul, A. (2014); İşletmelerde Sosyal Medya
  • Kullanımı: İşletme Bölümü Öğrencilerinin Algıları Üzerine Bir Araştırma, Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt:4, Sayı:1, Sf.: 316- 326). Aktan, C. (2006), Organizasyonlarda Yanlış
  • Uygulamalara Karşı Bir Sivil Erdem, Ahlaki Tepki Ve Vicdanı Red Davranışı: Whistleblowing, Mercek Dergisi, Ekim 2006.
  • Alexander, D. E. (2014). Social media in disaster risk reduction and crisis management. Science and Engineering Ethics, 20(3), 717-733.
  • Andrews, S., Gibson, H., Domdouzis, K., & Akhgar, B. (2016). Creating corroborated crisis reports from social media data through formal concept analysis.
  • Journal of Intelligent Information Systems, 1-26. Bat, M., ve Yurtseven, Ç. T. (2014). Sosyal Medyada
  • Kurumsal Kriz Yönetimi: Onur Air Örneği. Gumushane University e-Journal Of Faculty Of Communication, (3). Bonsón, E., Flores, F., (2011),”Social media and corporate dialogue: the response of global financial institutions”, Online Information Review, Cilt: 35, Sf. – 49.
  • Diyadin, A. (2015), “Etkin Kriz Yönetiminde Sosyal
  • Medyanın Rolü ve Önemi”, Yayınlanmış Yüksek Lisans Tezi, Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi, Manisa. Diyadin, A., Özdil, T. (2017), “Etkin Kriz Yönetiminde
  • Sosyal Medyanın Rolü ve Önemi”, Lap- Lambert Akademik Yayınları. Do, H., Ko, E., Woodside, A.,G., (2015) Tiger Woods,
  • Nike, and I are (not) best friends: how brand’s sports sponsorship in social-media impacts brand consumer’s congruity and relationship quality, International Journal of Advertising, Sf. 658-677. Graham, M. W., Avery, E. J., & Park, S. (2015). The role of social media in local government crisis communications. Public Relations Review, 41(3), 386
  • Greer, C. F., & Ferguson, D. A. (2011), Using Twitter for promotion and branding: A content analysis of local television Twitter sites. Journal of Broadcasting &
  • Electronic Media, 55(2), 198-214. Gruber, D. A., Smerek, R. E., Thomas-Hunt, M. C., & James, E. H. (2015). The real-time power of Twitter:
  • Crisis management and leadership in an age of social media. Business Horizons, 58(2), 163-172. He, W., Wang, K.F., Chen, Y., Zha, S., ( 2015), An
  • Exploratory İnvestigation of Social Media Adoption by Small Businesses, James Madison University, Harrisonburg, VA 22807, USA.
  • Hsu, L., & Lawrence, B. (2016). The role of social media and brand equity during a product recall crisis: A shareholder value perspective. International Journal of Research in Marketing, 33(1), 59-77.
  • Humphreys, L., Wilken, R., (2014), Social Media,
  • Small businesses and the Control of Information, Information, Communication & Society, Cilt: 18, Sayı: , Sf. 295-309). Jones, N., Borgman, R., Ulusoy, E., (2015),”Impact of social media on small businesses”, Journal of Small
  • Business and Enterprise Development, Cilt. 22, Sf. 611 – 632. Jong, W., & Dückers, M. L. (2016), Self-correcting mechanisms and echo-effects in social media: An analysis of the “gunman in the newsroom” crisis.
  • Computers in Human Behavior, 59, 334-341. Kara, T., (2012), Sosyal Medya Üzerinde Yeni Nesil
  • Pazarlama ve Türkiye Bilgi & İletişim Hizmetleri Endüstrisinde Sosyal Ağların Kullanımına Yönelik Bir Araştırma, Global Media Journal, Cilt:2, Sayı:4, Sf. : 118. Kim, S., Zhang, X. A., & Zhang, B. W. (2016). Self- mocking crisis strategy on social media: Focusing on
  • Alibaba chairman Jack Ma in China. Public Relations Review. Lin, X., Spence, P. R., Sellnow, T. L., & Lachlan, K. A. (2016). Crisis communication, learning and responding: Best practices in social media.Computers in Human Behavior.
  • Maresh-Fuehrer, M. M., & Smith, R. (2016). Social media mapping innovations for crisis prevention, response, and evaluation. Computers in Human Behavior, 54, 629.
  • Omilion-Hodges, L. M., & McClain, K. L. (2016).
  • University use of social media and the crisis lifecycle: Organizational messages, first information responders’ reactions, reframed messages and dissemination patterns. Computers in Human Behavior, 54, 630-638. Peltekoğlu, F.B., Hürmeriç, P., (2012), Social Media
  • Used As A Marketing Public Relation Tool In Turkish Football Teams, Selçuk İletişim, Sf. : 5-13. Ryschka, A. M., Domke-Damonte, D. J., Keels, J. K., & Nagel, R. (2016). The Effect of Social Media on
  • Reputation During a Crisis Event in the Cruise Line Industry. International Journal of Hospitality & Tourism Administration, 17(2), 198-221. Susarla, A., Oh, J. H., & Tan, Y. (2016). Influentials, imitables, or susceptibles? Virality and word-of- mouth conversations in online social networks.
  • Journal of Management Information Systems, 33(1), 170. Wang, W.Y.C., Pauleen, D.J., Zhang, T., ( 2015), How
  • Social Media Applications Affect B2b Communication And İmprove Business Performance İn Smes, Industrial Marketing Management, sf.: 11. Wang, Y. (2016). Brand crisis communication through social media: A dialogue between brand competitors on Sina Weibo. Corporate Communications: An
  • International Journal, 21(1), 56-72. Yoo, E., Rand, W., Eftekhar, M., & Rabinovich, E. (2016). Evaluating information diffusion speed and its determinants in social media networks during humanitarian crises. Journal of Operations Management.
  • Zhao, L., Yin, J., & Song, Y. (2016). An exploration of rumor combating behavior on social media in the context of social crises. Computers in Human Behavior, 58, 25-36.

Krizlerle Baş Etmede Sosyal Medyanın Yeri ve Önemi

Year 2017, Volume: 17 Issue: 3, 407 - 418, 01.08.2017

Abstract

Krizler, işletmelerin temel unsur ve yapıtaşları ile birlikte, bu kuruluşların finansal yapısına ve itibarına zarar veren olaylar olarak tanımlanabilir. Kriz yönetimi ise bu tür olayların olumsuz etkilerini gidermek veya azaltmaya ilişkin karar verme sanatıdır. Bu çalışmada sosyal medyada kriz yönetimi, gerçek hayatta ortaya çıkan olaylar üzerinden vaka analizi yardımıyla incelenmektedir. Araştırma kapsamında ele alınan örnek olaylar krizle karşı karşıya kalan işletmelerin, işletme içi ve işletme dışı iletişime önem vermeleri gerektiğini, kriz yönetimi stratejilerinde sosyal medya konusunda uzman paydaşların da bulunmasının yararlı olacağını açık bir şekilde göstermiştir

References

  • Ada, S. ve Abul, A. (2014); İşletmelerde Sosyal Medya
  • Kullanımı: İşletme Bölümü Öğrencilerinin Algıları Üzerine Bir Araştırma, Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt:4, Sayı:1, Sf.: 316- 326). Aktan, C. (2006), Organizasyonlarda Yanlış
  • Uygulamalara Karşı Bir Sivil Erdem, Ahlaki Tepki Ve Vicdanı Red Davranışı: Whistleblowing, Mercek Dergisi, Ekim 2006.
  • Alexander, D. E. (2014). Social media in disaster risk reduction and crisis management. Science and Engineering Ethics, 20(3), 717-733.
  • Andrews, S., Gibson, H., Domdouzis, K., & Akhgar, B. (2016). Creating corroborated crisis reports from social media data through formal concept analysis.
  • Journal of Intelligent Information Systems, 1-26. Bat, M., ve Yurtseven, Ç. T. (2014). Sosyal Medyada
  • Kurumsal Kriz Yönetimi: Onur Air Örneği. Gumushane University e-Journal Of Faculty Of Communication, (3). Bonsón, E., Flores, F., (2011),”Social media and corporate dialogue: the response of global financial institutions”, Online Information Review, Cilt: 35, Sf. – 49.
  • Diyadin, A. (2015), “Etkin Kriz Yönetiminde Sosyal
  • Medyanın Rolü ve Önemi”, Yayınlanmış Yüksek Lisans Tezi, Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi, Manisa. Diyadin, A., Özdil, T. (2017), “Etkin Kriz Yönetiminde
  • Sosyal Medyanın Rolü ve Önemi”, Lap- Lambert Akademik Yayınları. Do, H., Ko, E., Woodside, A.,G., (2015) Tiger Woods,
  • Nike, and I are (not) best friends: how brand’s sports sponsorship in social-media impacts brand consumer’s congruity and relationship quality, International Journal of Advertising, Sf. 658-677. Graham, M. W., Avery, E. J., & Park, S. (2015). The role of social media in local government crisis communications. Public Relations Review, 41(3), 386
  • Greer, C. F., & Ferguson, D. A. (2011), Using Twitter for promotion and branding: A content analysis of local television Twitter sites. Journal of Broadcasting &
  • Electronic Media, 55(2), 198-214. Gruber, D. A., Smerek, R. E., Thomas-Hunt, M. C., & James, E. H. (2015). The real-time power of Twitter:
  • Crisis management and leadership in an age of social media. Business Horizons, 58(2), 163-172. He, W., Wang, K.F., Chen, Y., Zha, S., ( 2015), An
  • Exploratory İnvestigation of Social Media Adoption by Small Businesses, James Madison University, Harrisonburg, VA 22807, USA.
  • Hsu, L., & Lawrence, B. (2016). The role of social media and brand equity during a product recall crisis: A shareholder value perspective. International Journal of Research in Marketing, 33(1), 59-77.
  • Humphreys, L., Wilken, R., (2014), Social Media,
  • Small businesses and the Control of Information, Information, Communication & Society, Cilt: 18, Sayı: , Sf. 295-309). Jones, N., Borgman, R., Ulusoy, E., (2015),”Impact of social media on small businesses”, Journal of Small
  • Business and Enterprise Development, Cilt. 22, Sf. 611 – 632. Jong, W., & Dückers, M. L. (2016), Self-correcting mechanisms and echo-effects in social media: An analysis of the “gunman in the newsroom” crisis.
  • Computers in Human Behavior, 59, 334-341. Kara, T., (2012), Sosyal Medya Üzerinde Yeni Nesil
  • Pazarlama ve Türkiye Bilgi & İletişim Hizmetleri Endüstrisinde Sosyal Ağların Kullanımına Yönelik Bir Araştırma, Global Media Journal, Cilt:2, Sayı:4, Sf. : 118. Kim, S., Zhang, X. A., & Zhang, B. W. (2016). Self- mocking crisis strategy on social media: Focusing on
  • Alibaba chairman Jack Ma in China. Public Relations Review. Lin, X., Spence, P. R., Sellnow, T. L., & Lachlan, K. A. (2016). Crisis communication, learning and responding: Best practices in social media.Computers in Human Behavior.
  • Maresh-Fuehrer, M. M., & Smith, R. (2016). Social media mapping innovations for crisis prevention, response, and evaluation. Computers in Human Behavior, 54, 629.
  • Omilion-Hodges, L. M., & McClain, K. L. (2016).
  • University use of social media and the crisis lifecycle: Organizational messages, first information responders’ reactions, reframed messages and dissemination patterns. Computers in Human Behavior, 54, 630-638. Peltekoğlu, F.B., Hürmeriç, P., (2012), Social Media
  • Used As A Marketing Public Relation Tool In Turkish Football Teams, Selçuk İletişim, Sf. : 5-13. Ryschka, A. M., Domke-Damonte, D. J., Keels, J. K., & Nagel, R. (2016). The Effect of Social Media on
  • Reputation During a Crisis Event in the Cruise Line Industry. International Journal of Hospitality & Tourism Administration, 17(2), 198-221. Susarla, A., Oh, J. H., & Tan, Y. (2016). Influentials, imitables, or susceptibles? Virality and word-of- mouth conversations in online social networks.
  • Journal of Management Information Systems, 33(1), 170. Wang, W.Y.C., Pauleen, D.J., Zhang, T., ( 2015), How
  • Social Media Applications Affect B2b Communication And İmprove Business Performance İn Smes, Industrial Marketing Management, sf.: 11. Wang, Y. (2016). Brand crisis communication through social media: A dialogue between brand competitors on Sina Weibo. Corporate Communications: An
  • International Journal, 21(1), 56-72. Yoo, E., Rand, W., Eftekhar, M., & Rabinovich, E. (2016). Evaluating information diffusion speed and its determinants in social media networks during humanitarian crises. Journal of Operations Management.
  • Zhao, L., Yin, J., & Song, Y. (2016). An exploration of rumor combating behavior on social media in the context of social crises. Computers in Human Behavior, 58, 25-36.
There are 31 citations in total.

Details

Other ID JA42ZU27VZ
Journal Section Research Article
Authors

Aslı Diyadin This is me

Publication Date August 1, 2017
Published in Issue Year 2017 Volume: 17 Issue: 3

Cite

APA Diyadin, A. (2017). The Importance Of Social Media in Cope With Crisis. Ege Academic Review, 17(3), 407-418.
AMA Diyadin A. The Importance Of Social Media in Cope With Crisis. ear. August 2017;17(3):407-418.
Chicago Diyadin, Aslı. “The Importance Of Social Media in Cope With Crisis”. Ege Academic Review 17, no. 3 (August 2017): 407-18.
EndNote Diyadin A (August 1, 2017) The Importance Of Social Media in Cope With Crisis. Ege Academic Review 17 3 407–418.
IEEE A. Diyadin, “The Importance Of Social Media in Cope With Crisis”, ear, vol. 17, no. 3, pp. 407–418, 2017.
ISNAD Diyadin, Aslı. “The Importance Of Social Media in Cope With Crisis”. Ege Academic Review 17/3 (August 2017), 407-418.
JAMA Diyadin A. The Importance Of Social Media in Cope With Crisis. ear. 2017;17:407–418.
MLA Diyadin, Aslı. “The Importance Of Social Media in Cope With Crisis”. Ege Academic Review, vol. 17, no. 3, 2017, pp. 407-18.
Vancouver Diyadin A. The Importance Of Social Media in Cope With Crisis. ear. 2017;17(3):407-18.