IMAGE CLOTHING AS A COMPONENT OF THE PROFESSIONAL DESIGNER’S EDUCATION

Year 2016, Volume: 5 , 247 - 257, 01.09.2016

Svetlana Kuleshova Oksana Zakharkevich Galina Shvets

Abstract

Everybody want to look beautiful, bright and stylish
at all times of the year, but sometimes it’s not easy to find perfect clothing
color combinations. Managing the impact of color on person’s image is smart considering that
color is one of the first things noticed about a person, particularly from a
distance. Each hue has a different psychological effect, and there is a
specific psychological reaction to each color. Results of the literature review
show that clothes don’t just affect person’s confidence level; they can affect
one’s success, as “clothing significantly influences how others perceive you
and how they respond to you.” Thus the authors deal with a
perceptive component as a necessary component of professional competence of the
fashion designer.

Authors conclude that choice of clothing colors must
be achieved as a result of consideration of external data (person’s coloring),
and internal data (psychological features of the person). In the article it is
presented through scheme of external and internal factors which have an impact
on formation of visual imagery and impression.

Every person has a unique pattern of body coloring and
also particular preferences for color that relate to their temperament and past
experiences. In this work authors are generally applied to the contemporary
study of four classical temperaments in the approaches of image clothing and
selecting colors. Authors improved the incidence
matrixes those show the relationship between two classes of objects:
first one shows the relationship between clothing colors and personality; and
the second one is about to identify the best color palette for person’s body
coloring. The rules of identification the best color palette are formalized and
represented as a CMYK color model. Selection clothing colors and evaluation of
psychological comfort of clothes are presented as a part of studied courses for
future fashion designers.

Keywords

Image clothing, body coloring, perceptive component, psychological comfort

References

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