Graphic Designer Profile and Professional Competence Analysis

Year 2018, Volume: 11 , 192 - 197, 01.12.2018

Mustafa Kınık Mahmut Sami Ozturk

Abstract

Individuals
start their education process with great dreams and expectations when choosing
their profession. Curriculum programs of educational institutions may not
always meet the sectoral demands. Or the student cannot be able to complete his
/ her education process with the target outcomes. Graphic design field is
favoured , popular and has high expectations in postgraduate life. In this
study, graphic designer profile, who works in the sector, were analyed
according to the designers views and occupational competences were analyzed
acording to the views of agency managers and owners. In this context, analysis
of the data were done according to the questionnaires applied to 53 designers
and 15 agency managers who provide graphic design services in Ankara province.
From this point of view, the research is a descriptive study in the general
survey model. A questionnaire including of 24 questions to the participatory
designers and 15 questions to the managers was applied. According to findings;
it has been revealed that a large majority of graphic designers working on the
Ankara advertising market are 
postgraduate designers, their working schedules are very likely to each
other, the softwares they use are similar and they don’t have too much problems
about payments and work disciplines. But they can’t have time for social and
educational activities because of the density of working hours. According to
the opinions of agency owners, although the designers have a sufficient level
of designing run and workflow, they are not particularly good at the process of
printing and post-printing. 

Keywords

Graphi designer, Advertising industry, Designer profile, Professional qualification

References

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