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PARFÜM PİYASASINDA YARAR BÖLÜMLEMESİ ÜZERİNE BİR ARAŞTIRMA

Year 1998, Issue: 13, 9 - 19, 31.12.1998

Abstract

   

References

  • Calantone, Roger J., Alan G. Savvyer, “The Stability of Benefit Segmentation”, Journal of Marketing Research, Cilt:XV (Ağustos 1978), ss 395-404
  • Fichtenbaum, Rudy, Gyimah-Brempong Kvvabena, Olson Paulette, New Evidence on the Labor Market Segmentation Hypothesis, Revievv of Social Economy, Bahar 1994, Cilt 52, no:1 ss.20-24
  • Hair, Joseph F., Jr, Rolph E. Anderson, Ronald L. Tatham, Multivariate Data Analysis, Second Edition, Macmillan Publishing Company, New York, 1987. s.73 '
  • Haley, Russel J., “ Benefit Segmentation: A decision Oriented Research Tool”, Journal of Marketing, Temmuz 1968, ss. 30-35
  • Iran, Domowitz, Jack Glen, Ananth Madhavan, Market Segmentation and Stock Prices: Evidence from an Emerging Market, The Journal of Finance, Temmuz, 1997, cilt 52, no:3 ss.1059-1065
  • Kotler, Philip, Marketing Management-Anaiysis, Planning, Implementation, and Control, Eighth Edition, Prentice Hail, Englevvood, New Jersey, 1994, s. 275
  • Köknel, Özcan, Kaygıdan Mutluluğa Kişilik, Altın Kitaplar Yayınevi, 12. Baskı, İstanbul, s.354.
  • Kurtuluş, Kemal, Pazarlama Araştırmaları, İ.Ü. işletme Fakültesi Yayını Nu: 28, İşletme iktisadı Enstitüsü Yayını Nu: 160, Beşinci Baskı, İstanbul, 1996, s. 478
  • Moriarty, Rovvland T., David J. Reibstein, “ Benefit Segmentation in Industrial Markets”, Journal of Business Research, 14, 1986, ss 463-486
  • VVeinstein, Art, Market Segmentation, Revised Edition, Probus Publishing Company, Chicago, 1994, s. 142
Year 1998, Issue: 13, 9 - 19, 31.12.1998

Abstract

References

  • Calantone, Roger J., Alan G. Savvyer, “The Stability of Benefit Segmentation”, Journal of Marketing Research, Cilt:XV (Ağustos 1978), ss 395-404
  • Fichtenbaum, Rudy, Gyimah-Brempong Kvvabena, Olson Paulette, New Evidence on the Labor Market Segmentation Hypothesis, Revievv of Social Economy, Bahar 1994, Cilt 52, no:1 ss.20-24
  • Hair, Joseph F., Jr, Rolph E. Anderson, Ronald L. Tatham, Multivariate Data Analysis, Second Edition, Macmillan Publishing Company, New York, 1987. s.73 '
  • Haley, Russel J., “ Benefit Segmentation: A decision Oriented Research Tool”, Journal of Marketing, Temmuz 1968, ss. 30-35
  • Iran, Domowitz, Jack Glen, Ananth Madhavan, Market Segmentation and Stock Prices: Evidence from an Emerging Market, The Journal of Finance, Temmuz, 1997, cilt 52, no:3 ss.1059-1065
  • Kotler, Philip, Marketing Management-Anaiysis, Planning, Implementation, and Control, Eighth Edition, Prentice Hail, Englevvood, New Jersey, 1994, s. 275
  • Köknel, Özcan, Kaygıdan Mutluluğa Kişilik, Altın Kitaplar Yayınevi, 12. Baskı, İstanbul, s.354.
  • Kurtuluş, Kemal, Pazarlama Araştırmaları, İ.Ü. işletme Fakültesi Yayını Nu: 28, İşletme iktisadı Enstitüsü Yayını Nu: 160, Beşinci Baskı, İstanbul, 1996, s. 478
  • Moriarty, Rovvland T., David J. Reibstein, “ Benefit Segmentation in Industrial Markets”, Journal of Business Research, 14, 1986, ss 463-486
  • VVeinstein, Art, Market Segmentation, Revised Edition, Probus Publishing Company, Chicago, 1994, s. 142
There are 10 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Mahir Nakip This is me

İlhami Vural This is me

Publication Date December 31, 1998
Published in Issue Year 1998 Issue: 13

Cite

APA Nakip, M., & Vural, İ. (1998). PARFÜM PİYASASINDA YARAR BÖLÜMLEMESİ ÜZERİNE BİR ARAŞTIRMA. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(13), 9-19.

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