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ORTAOKUL VE LİSE ÖĞRENCİLERİNİN TÜKETİCİLER OLARAK SOSYALLEŞMELERİNDE TELEVİZYONUN ETKİSİ

Year 1994, Issue: 11, 67 - 78, 31.01.1993

Abstract

  

References

  • McLeod, J.M. ve G. OKeefe, Jr., «The Socialization Perspective and Communication Behavior, «Current Perspectives in Mass Communi-cation Research. E.: G. Kline ve P. Tichenor, Beverly Hills, California: Sage Publications, 1972, ss. 128-134.
  • Moschis, G. P. ve G. A. Churchill, «Consumer Socialization: A Theoritical and Empirical Analysis», Journal of Marketing Research, 15 (Novem-ber 1978), ss. 599-609.
  • Moore, R. L. ve G. P. Moschis, «Role of Mass Media and the Family in Development of Consumption Norms», Joumaıism Quarterly, 80 (Spring 1983), ss. 67-73.
  • Caron, A. ve S. Ward, «Gift Decisions by Kids and Parents», Journal of Advertising Research, 15 (August 1975, ss. 15-20.
  • Barry, T. E. ve A. Sheikh, «Race as a Dimension in Children’s TV Advertising: The Need for More Research», Journal of Advertising, 6 (Sumnıer 1977), ss. 5-10.
  • Gorn, G. J. ve M. E. Goldberg, «Notes and Comments: Children's Respon-ses to Repetitive Television Commercials», Journal of Consumer Research, 6 (March 1980), ss. 421.
  • Goldberg, M. E., «A Quasi-Experiment Assessing the effectiveness of TV Advertising Directed to Children», Journal of Consumer Research, 27 (November 1990), ss. 445-454.
  • Ward, S. ve D. Wackman, «Family and Media Influences on Adoles-cent Consumer Learning», Amercian Behavioral Scientist, 14 (January-February 1971), ss. 415-427.
  • Moore, R. L. ve GP. Moschis, «Role Perceptions in Adolescent Consumer Learning», Home Economies Research Journal, 8 '"September 1979), ss. 66-74.
  • Belk, R. W., «Three Scales to Measure Construtcs Rels,tec to Materia-lism: Reliability, Validity, and Relationships to Measures Happiness», Advances in Consumer Research, Ed.: T. ICinnear, Provo, UT: Associ ation for Consumer Research, 11 (1984), ss. 291-297.
  • Atkin, C., «Effects of Television Advertising on Children-Survey on Children and Mother’s Responses to Television Commercials», Report No. 8, Michigan State University (June 1975).
  • Ward, S. ve E. VVartella. Hovv Children Leam to Buy: The Develop-ment of Consumer Information Processing Skills. Beverly Hills, Ca: Sage Publications, 1977.
  • Moschis, G. P. ve R. L. Moore, «A Longitudinal Study of Television Advertesing Effects», Journal of Consumer Research, 9 (December 1982), ss. 279-287.
  • Moschis, G. P. Acquisition of the Consumer Role by Adoîescents. Atlanta, Georgia: Georgia State University, 1978.
  • Burr, P. ve R. M. Burr, «Pıoduct Recognition and Premium Appeal», Journal of Communication, 27 (Winter 1977), ss. 115-117.
  • Carlson, L, S.Grossbart ve C. Tripp, «An Investigation of Mothers’ Communication Orientations and Patterns», Advances in Consumer Research. 17 (1990), ss. 804-812.
  • Rossieter, J. R., «Does TV Advertising Affect Children?» Journal of Advertising Research, 19 (February 1979), ss. 49-53.
Year 1994, Issue: 11, 67 - 78, 31.01.1993

Abstract

References

  • McLeod, J.M. ve G. OKeefe, Jr., «The Socialization Perspective and Communication Behavior, «Current Perspectives in Mass Communi-cation Research. E.: G. Kline ve P. Tichenor, Beverly Hills, California: Sage Publications, 1972, ss. 128-134.
  • Moschis, G. P. ve G. A. Churchill, «Consumer Socialization: A Theoritical and Empirical Analysis», Journal of Marketing Research, 15 (Novem-ber 1978), ss. 599-609.
  • Moore, R. L. ve G. P. Moschis, «Role of Mass Media and the Family in Development of Consumption Norms», Joumaıism Quarterly, 80 (Spring 1983), ss. 67-73.
  • Caron, A. ve S. Ward, «Gift Decisions by Kids and Parents», Journal of Advertising Research, 15 (August 1975, ss. 15-20.
  • Barry, T. E. ve A. Sheikh, «Race as a Dimension in Children’s TV Advertising: The Need for More Research», Journal of Advertising, 6 (Sumnıer 1977), ss. 5-10.
  • Gorn, G. J. ve M. E. Goldberg, «Notes and Comments: Children's Respon-ses to Repetitive Television Commercials», Journal of Consumer Research, 6 (March 1980), ss. 421.
  • Goldberg, M. E., «A Quasi-Experiment Assessing the effectiveness of TV Advertising Directed to Children», Journal of Consumer Research, 27 (November 1990), ss. 445-454.
  • Ward, S. ve D. Wackman, «Family and Media Influences on Adoles-cent Consumer Learning», Amercian Behavioral Scientist, 14 (January-February 1971), ss. 415-427.
  • Moore, R. L. ve GP. Moschis, «Role Perceptions in Adolescent Consumer Learning», Home Economies Research Journal, 8 '"September 1979), ss. 66-74.
  • Belk, R. W., «Three Scales to Measure Construtcs Rels,tec to Materia-lism: Reliability, Validity, and Relationships to Measures Happiness», Advances in Consumer Research, Ed.: T. ICinnear, Provo, UT: Associ ation for Consumer Research, 11 (1984), ss. 291-297.
  • Atkin, C., «Effects of Television Advertising on Children-Survey on Children and Mother’s Responses to Television Commercials», Report No. 8, Michigan State University (June 1975).
  • Ward, S. ve E. VVartella. Hovv Children Leam to Buy: The Develop-ment of Consumer Information Processing Skills. Beverly Hills, Ca: Sage Publications, 1977.
  • Moschis, G. P. ve R. L. Moore, «A Longitudinal Study of Television Advertesing Effects», Journal of Consumer Research, 9 (December 1982), ss. 279-287.
  • Moschis, G. P. Acquisition of the Consumer Role by Adoîescents. Atlanta, Georgia: Georgia State University, 1978.
  • Burr, P. ve R. M. Burr, «Pıoduct Recognition and Premium Appeal», Journal of Communication, 27 (Winter 1977), ss. 115-117.
  • Carlson, L, S.Grossbart ve C. Tripp, «An Investigation of Mothers’ Communication Orientations and Patterns», Advances in Consumer Research. 17 (1990), ss. 804-812.
  • Rossieter, J. R., «Does TV Advertising Affect Children?» Journal of Advertising Research, 19 (February 1979), ss. 49-53.
There are 17 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

M. Şükrü Akdoğan This is me

Yunus Dursun This is me

Publication Date January 31, 1993
Published in Issue Year 1994 Issue: 11

Cite

APA Akdoğan, M. Ş., & Dursun, Y. (1993). ORTAOKUL VE LİSE ÖĞRENCİLERİNİN TÜKETİCİLER OLARAK SOSYALLEŞMELERİNDE TELEVİZYONUN ETKİSİ. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(11), 67-78.

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