ORTAOKUL VE LİSE ÖĞRENCİLERİNİN TÜKETİCİLER OLARAK SOSYALLEŞMELERİNDE TELEVİZYONUN ETKİSİ

Yıl 1994, Sayı: 11, 67 - 78, 31.01.1993

M. Şükrü Akdoğan Yunus Dursun

Öz

  

Anahtar Kelimeler

sosyalleşme, televizyon etkisi

Kaynakça

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• Belk, R. W., «Three Scales to Measure Construtcs Rels,tec to Materia-lism: Reliability, Validity, and Relationships to Measures Happiness», Advances in Consumer Research, Ed.: T. ICinnear, Provo, UT: Associ ation for Consumer Research, 11 (1984), ss. 291-297.
• Atkin, C., «Effects of Television Advertising on Children-Survey on Children and Mother’s Responses to Television Commercials», Report No. 8, Michigan State University (June 1975).
• Ward, S. ve E. VVartella. Hovv Children Leam to Buy: The Develop-ment of Consumer Information Processing Skills. Beverly Hills, Ca: Sage Publications, 1977.
• Moschis, G. P. ve R. L. Moore, «A Longitudinal Study of Television Advertesing Effects», Journal of Consumer Research, 9 (December 1982), ss. 279-287.
• Moschis, G. P. Acquisition of the Consumer Role by Adoîescents. Atlanta, Georgia: Georgia State University, 1978.
• Burr, P. ve R. M. Burr, «Pıoduct Recognition and Premium Appeal», Journal of Communication, 27 (Winter 1977), ss. 115-117.
• Carlson, L, S.Grossbart ve C. Tripp, «An Investigation of Mothers’ Communication Orientations and Patterns», Advances in Consumer Research. 17 (1990), ss. 804-812.
• Rossieter, J. R., «Does TV Advertising Affect Children?» Journal of Advertising Research, 19 (February 1979), ss. 49-53.