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ERCİYES ÜNİVERSİTESİ İİBF AKADEMİK VE İDARİ PERSONELİ İLE İİBF İŞLETME GÜNDÜZ VE İKİNCİÖĞRETİM ÖĞRENCİLERİNİN ORGANİK ÜRÜNLERİ ALGILAMALARI

Year 2009, Issue: 33, 249 - 277, 16.05.2015

Leyla Leblebici Kacur

Abstract

Bu araştırma EÜ  İİBF’de çalışan akademik ve idari personel ile, EÜ  İİBF İşletme Bölümü gündüz ve ikinci öğretim öğrencilerinin organik ürünleri nasıl algıladıklarını belirlemek amacıyla yapılmıştır. Araştırmaya 47 akademisyen, 7 İdari personel ve 493 öğrenci katılmıştır. Araştırmada anket yöntemiyle veriler toplanmıştır. Ankette 5’li Likert Ölçeğiyle oluşturulmuş32 ifadeye ve cevaplayıcılarla ilgili demografik sorulara yer verilmiştir. Araştırma sonucuna göre, akademik ve idari personel ile öğrencilerin organik ürünleri algılamaları arasında farklılık bulunmuştur. Ayrı-ca, cevaplayıcıların organik ürünleri algılamalarıile cevaplayıcıların cinsiyetleri, medeni durumları, öğretim üyelerinin ünvanları, ailelerinin aylık ortalama gelirleri arasında anlamlı farklılıklar bulunurken,  yaşları,  öğrencilerin  aylık  kişisel  gelirleri,  idari  personelin  görevleri  ve  ailelerinde kaç kişi olduğu arasında anlamlı farklılıklar bulunamamıştır.

Keywords

Organik ürünler Algılama Tüketiciler Yeşil ürünler.

References

  • AK, İbrahim; (2002), “Ekolojik Tarım ve Hayvancılık”, Gıda ve Yem Bilimi- Teknolojisi. Bursa Gıda Kontrol ve Merkez Araştırma Enstitüsü, Yıl 1, Sayı 2, 2002/2, ss.31-39.
  • AKGÜNGÖR, Sedef; Bülent MİRA; Canan ABAY; Emine OLHAN ve Nermin KIZILDAĞ NERGİZ; (1999), “İstanbul, Ankara ve İzmir İllerinde Tü- keticilerin Çevre Dostu Tarım Ürünlerine Yönelik Potansiyel Talebinin Tahminlenmesi”, TEAE Tarımsal Ekonomi Araştırma Enstitüsü Proje Raporu, Ankara.
  • ALTIN, Murat ve Adnan ORAK; İnternet Adresi: http://www.rizetema.org/ kutuphane/dosya/ organik_tarim.pdf, Erişim Tarihi: 19.06.2009.
  • ALTUNIŞIK, Remzi; Recai COŞKUN; Serkan BAYRAKTAROĞLU ve Engin YILDIRIM; (2007), Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamalı, Geliştirilmiş Beşinci Baskı, Sakarya: Sakarya Yayıncılık.
  • ARMAĞAN, Göksel ve Mürsel ÖZDOĞAN; (2005), “Ekolojik Yumurta ve Tavuk Etinin Tüketim Eğilimleri ve Tüketici Özelliklerinin Belirlenme- si”, Hayvansal Üretim, 46(2), ss.14-21.
  • CHAN, Kara; (2000), “Market Segmentation Of Green Consumers In Hong Kong”, Journal of International Consumer Marketing, 12(2), ss. 7- 24.
  • CHRYSSOHOIDIS, George, ve Athanasios KRYSTALLIS; (2005), “Organic Consumers Personal Values Research: Testing and Validating The List Of Values (LOV) Scale and Implementing a Value-Based Segmentation Task”, Food Quality And Prefence, Vol. 16, ss.585-599.
  • DAVIES, Anne, Albert J. TITTERINGTON ve Clive COHRANE; (1995), “Who Buys Organic Food? A Porfile Of The Purchasers Of Organic Food In Northern Ireland”, British Food Journal, 97(10), ss.17-23.
  • DEMİR, Alkan ve Umut GÜL; (2004) “Organik Tarım”, Tarımsal Ekonomi Araştırma Enstitüsü Bakış Dergisi, Sayı 5, Nüsha 3.
  • FOTOPOULOS, Christos ve Athanasios KRYSTALLIS; (2002), “Purchasing Motives and Profile of The Greek Organic Consumer: A Countrywide Survey”, British Food Journal, 104(9), ss. 730-765.
  • HAIR, Joseph; Rolph E. ANDERSON; Ronald L. TATHAM ve William C. BLOCK; (1998), Multivariate Data Analysis, Fifth Edition, Prentice Hall, New Jersey.
  • HILL, Helene ve Fidelma LYNCHEHAUN; (2002), “Organic Milk: Attitudes and Consumption Patterns”, British Food Journal, 104(7), ss. 526-542.
  • İNAL, Emin; Murat AKIN; Recep ÇİÇEK ve Murat TOKSARI; (2008), “Tüke- ticilerin Organik Gıdalara İlişkin İnançları, Demografik Özellikleri ve Bireysel Değerleri Arasındaki İlişkinin İncelenmesine Yönelik Bir Araştırma”, 13. Ulusal Pazarlama Kongresi, Sürdürülebilirlik ve Pazarlama Bildiri Kitabı, 30 Ekim-1 Kasım, Adana, ss. 195-213.
  • KNUDSON, William A.; (2007), “The Organic Food Market”, The Strategic Marketing Institute Working Paper, Michigan State University, ss. 1- 11.
  • KRYSTALLIS, Athanasios ve George CHRYSSOHOIDIS; (2005), “Consumer Willingness To Pay For Organic Food”, British Food Journal, 107(5), ss. 320-343.
  • LAROCHE, Michel, Jasmin BERGERON ve Guido Barbaro FORLEO; (2001), “Targeting Consumers Who Are Willing To Pay More For Environmentally Friend Products”, Journal Of Consumer Marketing, 18(6), ss. 504-507.
  • LEA, Emma ve Tony WORSLEY; (2005), “Australians Organic Food Beliefs, Demographics and Values”, British Food Journal, 107(11), ss. 855- 869.
  • MAGISTRIS Tiziana ve Azucena GRACIA; (2008), “The Desicion To Buy Organic Food Products In Southern Italy”, British Food Journal, 110(9), ss. 929-947.
  • MAKATOUNI, Aikaterini; (2002), “What Motivates Consumers To Buy Orga- nik Food In The UK? Results From a Qualitative Study”, British Food Journal, Vol. 104, No. 3/4/5, ss. 345-352.
  • MALONEY, Micahel P. ve Michael P. WARD; (1973) “Ecology: Let’s Hear From The People: An Objective Scale For The Measurement Of Ecological Attitudes And Knowledge”, American Psychologist, Vol. 7, ss. 583-600.
  • NAKİP, Mahir; (2006), Pazarlama Araştırmaları, Ankara: Seçkin Yayıncılık.
  • ÖZÇELİK, Ayşe Özfer ve Aslı UÇAR; (2008) “Turkish Academic Staffs Perception Of Organic Foods”, British Food Journal, 110(9), ss. 948- 960.
  • SARIKAYA, Nilgün; (2007), “Organik Ürün Tüketimini Etkileyen Faktörler ve Tutumlar Üzerine Bir Saha Çalışması”, Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 14(7), ss.110-125.
  • SAYIN, Cengiz; Nisa MENCET; Burhan ÖZKAN ve Robin G. BRUMFİELD; (2005), “The Organic Farming Movement In Turkey”, Hortechnology, October-December 2005, Vol. 15, No. 4, ss. 1-8.
  • SAYIN, Cengiz ve Nisa MENCET; (2003), “The General Overview of Organic Market Structure, Foreign Trade and Regulation in Turkey and The EU”, Cahiers Options Mediterraneennes, Centre International de Hautes Etudes Agronomiques Mediterraneennes (CIHEAM), The Market For Organic Products in The Mediterranean, Vol: 61 ISSN 1022-1379, Chania, Greece, ss. 31-36.
  • SAYIN, Cengiz ve Nisa MENCET; (2007), "Türkiye’nin Avrupa Birliği Orga- nik Tarım Pazarına Uyumu",Organik Tarım Kongresi, Bahçeşehir Üniversitesi, Buğday Derneği, 19-20 Ekim, İstanbul.
  • SOLER, Francisco, Jose M GIL ve Mercedes SANCHEZ; (2002), “Consumer Acceptability Of Organic Food In Spain Results From An Experimental Auction Market”, British Food Journal, 104(8), ss. 670-687.
  • ULUBAŞOĞLU, Gonca ve Nimet URAY; (2008), “Organik Gıda Satın Alma Davranışının Altında Yatan Temel Güdüler: Değer Elde Etme Yaklaşı- mı”, 13. Ulusal Pazarlama Kongresi, Sürdürülebilirlik ve Pazarla- ma Bildiri Kitabı, 30 Ekim-1 Kasım, Adana, ss. 261-271.
  • VINING, Joanne ve Angela EBREO; (1990), “What Makes A Recycler? A Comparison Of Recyclers And Nonrecyclers”, Environmental Behaviour, Vol: 22, ss. 55-73.
  • WILLIAMS, Pamela R.D. ve James K. HAMMITT; (2000), “A Comparison of Organic and Conventional Fresh Produce Buyers In The Boston Area”, Risk Analysis, 20(5), ss. 735-746.
  • ZANOLI, Raffaele ve Simona NASPETTI; (2002), “Consumer Motivations In The Purchase of Organik Food”, British Food Journal, 104(8), ss. 643- 653.

Year 2009, Issue: 33, 249 - 277, 16.05.2015

Leyla Leblebici Kacur

Abstract

References

  • AK, İbrahim; (2002), “Ekolojik Tarım ve Hayvancılık”, Gıda ve Yem Bilimi- Teknolojisi. Bursa Gıda Kontrol ve Merkez Araştırma Enstitüsü, Yıl 1, Sayı 2, 2002/2, ss.31-39.
  • AKGÜNGÖR, Sedef; Bülent MİRA; Canan ABAY; Emine OLHAN ve Nermin KIZILDAĞ NERGİZ; (1999), “İstanbul, Ankara ve İzmir İllerinde Tü- keticilerin Çevre Dostu Tarım Ürünlerine Yönelik Potansiyel Talebinin Tahminlenmesi”, TEAE Tarımsal Ekonomi Araştırma Enstitüsü Proje Raporu, Ankara.
  • ALTIN, Murat ve Adnan ORAK; İnternet Adresi: http://www.rizetema.org/ kutuphane/dosya/ organik_tarim.pdf, Erişim Tarihi: 19.06.2009.
  • ALTUNIŞIK, Remzi; Recai COŞKUN; Serkan BAYRAKTAROĞLU ve Engin YILDIRIM; (2007), Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamalı, Geliştirilmiş Beşinci Baskı, Sakarya: Sakarya Yayıncılık.
  • ARMAĞAN, Göksel ve Mürsel ÖZDOĞAN; (2005), “Ekolojik Yumurta ve Tavuk Etinin Tüketim Eğilimleri ve Tüketici Özelliklerinin Belirlenme- si”, Hayvansal Üretim, 46(2), ss.14-21.
  • CHAN, Kara; (2000), “Market Segmentation Of Green Consumers In Hong Kong”, Journal of International Consumer Marketing, 12(2), ss. 7- 24.
  • CHRYSSOHOIDIS, George, ve Athanasios KRYSTALLIS; (2005), “Organic Consumers Personal Values Research: Testing and Validating The List Of Values (LOV) Scale and Implementing a Value-Based Segmentation Task”, Food Quality And Prefence, Vol. 16, ss.585-599.
  • DAVIES, Anne, Albert J. TITTERINGTON ve Clive COHRANE; (1995), “Who Buys Organic Food? A Porfile Of The Purchasers Of Organic Food In Northern Ireland”, British Food Journal, 97(10), ss.17-23.
  • DEMİR, Alkan ve Umut GÜL; (2004) “Organik Tarım”, Tarımsal Ekonomi Araştırma Enstitüsü Bakış Dergisi, Sayı 5, Nüsha 3.
  • FOTOPOULOS, Christos ve Athanasios KRYSTALLIS; (2002), “Purchasing Motives and Profile of The Greek Organic Consumer: A Countrywide Survey”, British Food Journal, 104(9), ss. 730-765.
  • HAIR, Joseph; Rolph E. ANDERSON; Ronald L. TATHAM ve William C. BLOCK; (1998), Multivariate Data Analysis, Fifth Edition, Prentice Hall, New Jersey.
  • HILL, Helene ve Fidelma LYNCHEHAUN; (2002), “Organic Milk: Attitudes and Consumption Patterns”, British Food Journal, 104(7), ss. 526-542.
  • İNAL, Emin; Murat AKIN; Recep ÇİÇEK ve Murat TOKSARI; (2008), “Tüke- ticilerin Organik Gıdalara İlişkin İnançları, Demografik Özellikleri ve Bireysel Değerleri Arasındaki İlişkinin İncelenmesine Yönelik Bir Araştırma”, 13. Ulusal Pazarlama Kongresi, Sürdürülebilirlik ve Pazarlama Bildiri Kitabı, 30 Ekim-1 Kasım, Adana, ss. 195-213.
  • KNUDSON, William A.; (2007), “The Organic Food Market”, The Strategic Marketing Institute Working Paper, Michigan State University, ss. 1- 11.
  • KRYSTALLIS, Athanasios ve George CHRYSSOHOIDIS; (2005), “Consumer Willingness To Pay For Organic Food”, British Food Journal, 107(5), ss. 320-343.
  • LAROCHE, Michel, Jasmin BERGERON ve Guido Barbaro FORLEO; (2001), “Targeting Consumers Who Are Willing To Pay More For Environmentally Friend Products”, Journal Of Consumer Marketing, 18(6), ss. 504-507.
  • LEA, Emma ve Tony WORSLEY; (2005), “Australians Organic Food Beliefs, Demographics and Values”, British Food Journal, 107(11), ss. 855- 869.
  • MAGISTRIS Tiziana ve Azucena GRACIA; (2008), “The Desicion To Buy Organic Food Products In Southern Italy”, British Food Journal, 110(9), ss. 929-947.
  • MAKATOUNI, Aikaterini; (2002), “What Motivates Consumers To Buy Orga- nik Food In The UK? Results From a Qualitative Study”, British Food Journal, Vol. 104, No. 3/4/5, ss. 345-352.
  • MALONEY, Micahel P. ve Michael P. WARD; (1973) “Ecology: Let’s Hear From The People: An Objective Scale For The Measurement Of Ecological Attitudes And Knowledge”, American Psychologist, Vol. 7, ss. 583-600.
  • NAKİP, Mahir; (2006), Pazarlama Araştırmaları, Ankara: Seçkin Yayıncılık.
  • ÖZÇELİK, Ayşe Özfer ve Aslı UÇAR; (2008) “Turkish Academic Staffs Perception Of Organic Foods”, British Food Journal, 110(9), ss. 948- 960.
  • SARIKAYA, Nilgün; (2007), “Organik Ürün Tüketimini Etkileyen Faktörler ve Tutumlar Üzerine Bir Saha Çalışması”, Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 14(7), ss.110-125.
  • SAYIN, Cengiz; Nisa MENCET; Burhan ÖZKAN ve Robin G. BRUMFİELD; (2005), “The Organic Farming Movement In Turkey”, Hortechnology, October-December 2005, Vol. 15, No. 4, ss. 1-8.
  • SAYIN, Cengiz ve Nisa MENCET; (2003), “The General Overview of Organic Market Structure, Foreign Trade and Regulation in Turkey and The EU”, Cahiers Options Mediterraneennes, Centre International de Hautes Etudes Agronomiques Mediterraneennes (CIHEAM), The Market For Organic Products in The Mediterranean, Vol: 61 ISSN 1022-1379, Chania, Greece, ss. 31-36.
  • SAYIN, Cengiz ve Nisa MENCET; (2007), "Türkiye’nin Avrupa Birliği Orga- nik Tarım Pazarına Uyumu",Organik Tarım Kongresi, Bahçeşehir Üniversitesi, Buğday Derneği, 19-20 Ekim, İstanbul.
  • SOLER, Francisco, Jose M GIL ve Mercedes SANCHEZ; (2002), “Consumer Acceptability Of Organic Food In Spain Results From An Experimental Auction Market”, British Food Journal, 104(8), ss. 670-687.
  • ULUBAŞOĞLU, Gonca ve Nimet URAY; (2008), “Organik Gıda Satın Alma Davranışının Altında Yatan Temel Güdüler: Değer Elde Etme Yaklaşı- mı”, 13. Ulusal Pazarlama Kongresi, Sürdürülebilirlik ve Pazarla- ma Bildiri Kitabı, 30 Ekim-1 Kasım, Adana, ss. 261-271.
  • VINING, Joanne ve Angela EBREO; (1990), “What Makes A Recycler? A Comparison Of Recyclers And Nonrecyclers”, Environmental Behaviour, Vol: 22, ss. 55-73.
  • WILLIAMS, Pamela R.D. ve James K. HAMMITT; (2000), “A Comparison of Organic and Conventional Fresh Produce Buyers In The Boston Area”, Risk Analysis, 20(5), ss. 735-746.
  • ZANOLI, Raffaele ve Simona NASPETTI; (2002), “Consumer Motivations In The Purchase of Organik Food”, British Food Journal, 104(8), ss. 643- 653.
There are 31 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Leyla Leblebici Kacur This is me

Publication Date May 16, 2015
Published in Issue Year 2009 Issue: 33

Cite

APA Leblebici Kacur, L. (2015). ERCİYES ÜNİVERSİTESİ İİBF AKADEMİK VE İDARİ PERSONELİ İLE İİBF İŞLETME GÜNDÜZ VE İKİNCİÖĞRETİM ÖĞRENCİLERİNİN ORGANİK ÜRÜNLERİ ALGILAMALARI. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(33), 249-277.

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