Türkiye’de Hastanelerin Instagram Kullanımı: Medical Park, Acıbadem ve Memorial Sağlık Grupları Örneği

Year 2019, Volume: 6 Issue: 2, 1309 - 1324, 22.07.2019

Senem Güngör

https://doi.org/10.17680/erciyesiletisim.495513

Cited By: 2

Abstract

Akıllı telefonların, tabletlerin ve mobil uygulamaların yükselişi, özellikle yoğun
çalışan sağlık profesyonellerine öğrenme ve iş birliği fırsatları sunmaktadır. Kamuya
da birebir destek ve sağlık eğitimi sağlayan sosyal medya uygulamaları, sağlık ve
sağlık hizmetleri alanında önemli bir gelişim süreci içindedir. Akıllı telefonların
etkili kullanımı, doktorların ve hastaların 21. yüzyılda iletişim biçimlerinin bir
parçasıdır. Klinik ve klinik dışı bilgi alışverişini kolaylaştıran ve mobil öğrenmeyi
de destekleyebilen Instagram, tıp alanında sosyal ve mobil öğrenme biçimlerini
kullanmaya teşvik etmektedir. Bu araştırmada, günümüzde 600 milyondan fazla
kullanıcı tabanına sahip Instagram’a odaklanılarak, sağlık sektöründe Ankara’da yer
alan en az 15.000 takipçi sayısına sahip üç özel hastanenin bu hizmeti nasıl kullandığı
araştırılmıştır. Çalışma için belirlenen üç hastanenin söz konusu sosyal platformda
Ocak-Eylül 2018 döneminde kendi kullanıcı kimlikleri ile bilgi paylaşımlarını nasıl
dijital döneme uyarladıkları incelenmiş ve “yaşam biçiminin temsili”, “perde arkası”
ve “aile ve çocuk” temaları altında aktif bir biçimde kullandıkları belirlenmiştir.

Keywords

Sosyal Medya, Sağlık, Instagram, Hastaneler, İletişim

Instagram Usage of Hospitals in Turkey: Case Study of Medical Park, Acıbadem and Memorial Health Groups

Abstract

The rise of smartphones, tablets and mobile apps is an important development
in health and healthcare, particularly social apps that provide learning and
collaboration opportunities to busy health professionals and health education for
the general public. Effective use of smartphones is part of how doctors and patients
communicate in the 21st century. This paper focuses on one social media and
networking service that was launched in 2010 and active user base is reached 600
million by the end of 2017, namely Instagram. In medicine, Instagram is finding a
niche among health professionals that use hospital-specific and dedicated accounts
and groups on these platforms to communicate and encourage social and mobile
forms of learning. Instagram is free and easy-to-use apps that facilitate all sorts of
clinical and non-clinical exchanges, and can also support mobile learning. This paper
focuses on the content of images of three Turkish hospitals’ Instagram accounts on
January-September 2018 which provide health-related information in the today’s
digital era.

Keywords

Social Media, Health, Instagram, Hospitals

References

• Al-Eisa, E., Al-Rushud, A., Alghadir, A., Anwer, S., Al-Harbi, B., Al-Sughaier, N., Al-Yoseef, N., Al-Otaibi, R. ve Al-Muhaysin, H. A. (2016). “Effect of Motivation by “Instagram” on Adherence to Physical Activity Among Female College Students”, BioMed Research International, 6 pages. http://dx.doi.org/10.1155/2016/1546013. (21.12.2017).
• Bilgin, K. R. (2013). “Savaşı Anlamak için Savaş Çalışmalarını Anlamak”, The Journal of National Security and Military Sciences, September, 1, 1, 25-56.
• Boulos, M. N., Maramba, I. ve Wheeler, S. (2006). “Wikis, Blogs and Podcasts: A New Generation of Web-based Tools For Virtual Collaborative Clinical Practice and Education”, BMC Medical Education, 6: 41. https://doi.org/10.1186/1472-6920-6-41. (21.12.2017).
• Boulos, M. N., Wheeler, S., Tavares, C. ve Jones, R. (2011). “How Smartphones Are Changing The Face of Mobile and Participatory Healthcare: An Overview With Example From ECAALYX”, Biomed Eng. Online, 10: 24. https://biomedical-engineering-online.biomedcentral.com/articles/10.1186/1475-925X-10-24. (21.12.2017).
• Boulos, M. N, Brewer, A. C., Karimkhani C, Buller, D. B. ve Dellavalle, R. P. (2014). “Mobile Medical and Health Apps: State of The Art, Concerns, Regulatory Control and Certification”, Online J. Public Health Inform, 5, (3) e229. (21.12.2017).
• Chou, W. Y., Hunt, Y. M., Beckjord, E. B., Moser, R. P. ve Hesse, B. W. (2009). “Social Media Use in The United States: Implications For Health Communication”, Journal of Medical Internet Research, 11(4): e48. (21.12.2017).
• Chou, W. Y., Liu, B., Post, S., Hesse, B. (2011). “Health-Related Internet Use Among Cancer Survivors: Data From The Health Information National Trends Survey, 2003-2008”, Journal of Cancer Survivorship, Sep 5 (3), 263-70.
• Cool, C. T., Claravall, M. C., Hall, J. L., Taketani, K., Zepeda, J. P., Gehner, M. ve Lawe-Davies, O. (2015). “Social Media as a Risk Communication Tool Following Typhoon Haiyan”, Western Pacific Surveillance and Response Journal,6 (Suppl. S1), 86–90.
• Gamble, K. H. (2009). “Just a Tweet Away”, Healthcare Informatics, 26(5): 30-34.
• Gauthier, T. P., Bratberg, J., Loi, K. ve DiVall, M. V. (2016). “Delivery Of Educational Content Via Instagram”, Medical Education, 50, 575–576.
• Giustini, D. (2006). “How Web 2.0 is Changing Medicine”, BMJ, 333, 1283–1284. http://www.bmj.com/content/333/7582/1283. (22.12.2017).
• Karpathy, A. and Fei Fei, L. (2014). “Deep Fragment Embeddings for Bidirectional Image Sentence Mapping”, Advances in Neural Information Processing Systems 27 (NIPS 2014), (ED: Z. Ghahramani, M. Welling, C. Cortes, N.D. Lawrence and K.Q. Weinberger). Paper presented at Neural Information Processing Systems 2014, Montreal, 8-13 December (pp. 1412-1421).
• Kravitz, R. L. ve Bell, R. (2013). “A Media, messages, and medication: strategies to reconcile what patients hear, what they want, and what they need from medications”, BMC Medical Informatics and Decision Making, 13 (3), 5.
• Lee, E., Lee, J. A., Moon, J. H. ve Sung, Y. (2015). “Pictures Speak Louder than Words: Motivations for Using Instagram”, Cyberpsychology, Behavior, and Social Networking, 18, 552–556.
• McIver, D. J., Hawkins, J. B., Chunara, R., Chatterjee, A. K., Bhandari, A., Fitzgerald, T. P., Jain, S. H. ve Brownstein, J. S. (2015). “Characterizing Sleep Issues Using Twitter”, Journal of Medical Internet Research, 17 (6), e140.
• Miller, A. R. ve Tucker, C. (2013.) “Active Social Media Management: The Case Of Health Care”, Information on Systems Research, 24(1): 52–70.
• Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A. ve Hoving, C. (2013). “A New Dimension of Health Care: Systematic Review of The Uses, Benefits, and Limitations of Social Media for Health Communication”, Journal of Medical Internet Research, 15(4), e85.
• Powers, B. R. ve McLuhan, M. (2015). Küresel Köy. : İstanbul: Scala Yayıncılık.
• Rıfat, M. (1996). Göstergebilimin Kitabı. İstanbul: Düzlem Yayınları.
• Sadilek, A. ve Kautz, HÇ (2013). “Modeling the Impact of Lifestyle on Health at Scale”, Proceedings of the 6th ACM International Conference on Web Search and Data Mining, 637-646.
• Sanlav, Ü. (2014). Sosyal Medya Savaşları. Hayat Yayıncılık: İstanbul.
• Sayın, Z. (2007). Gösteren-Gösterilen İlişkisi Açısından Grafik Göstergeler ve Göstergeleri Algılayış Farklılıkları. Semio İstanbul 2007 (“Görünürün Kültürleri” Konulu 8. Uluslararası Görsel Göstergebilim Kongresi kitabı), Cilt 2, İstanbul: İstanbul Kültür Üniversitesi Yayınları.
• Suby, C. (2013). “Social Media in Health Care: Benefits, Concerns, and Guidelines for Use”, Creative Nursing, 19(3), 140-147.
• Thielst, C. B. (2011). “Using Social Media to Engage Patients: Many Tools Exist to Connect, Communicate and Build Loyalty”, Healthcare Executive, 26(3): 66-70. Tiggemann, M. ve Zaccardo, M. (2015). “Exercise to Be Fit, Not Skinny: The Effect of Fitspiration Imagery on Women’s Body Image”, Body Image, 15, 61–67.
• Tiggemann, M. ve Zaccardo, M. (2015). Exercise to Be Fit, Not Skinny: The Effect of Fitspiration Imagery on Women’s Body Image. Body Image, 15, 61–67.
• Van De Belt, T. H., Engelen, L. J., Berben, S. A. ve Schoonhoven, L. (2010). “Definition of Health 2.0 and Medicine 2.0: A Systematic Review”, Journal of Medical Internet Research, 12(2), e18.
• Vygotsky, L. S. (1978). Mind in Society: The Development of Higher Psychological Processes. Harvard University Press: Cambridge, MA, USA.
• Walker, M., Thornton, L., Choudhury, M. D., Teevan, J., Bulik, C. M., Levinson, C. A. ve Zerwas, S. (2015). “Facebook Use and Disordered Eating in College-Aged Women”, Journal of Adolescent Health 57, 157–163.
• Wheeler, S. (2015). Learning with ‘e’s: Educational Theory and Practice in the Digital Age. Crown House Publishers: Carmarthen, UK.
• Yılmaz, A. ve Biricik, Z. (2017). Sağlık İletişiminde Dijital Medya Kullanımının Çocuk Sağlığı Üzerine Etkileri: Sosyal Medya ve Çevrimiçi Oyunlar Üzerine Bir İnceleme. Atatürk İletişim Dergisi, 14, 173-184.
• Yi-Frazier, J. P., Cochrane, K., Mitrovich, C., Pascual, M., Buscaino, E., Eaton, L., Panlasigui, N., Clopp, B. ve Malik, F. (2015). “Using Instagram as a Modified Application Of Photovoice For Storytelling and Sharing in Adolescents With Type 1 Diabetes”, Qualitative Health Research, 25, 1372–1382.